...Nike Business Strategy By singkboy | Studymode.com Nike’s Gameplan for Growth that’s Good for All | Management Innovation eXchange Page 1 of 29 M-Prize winner This story is one of ten winning entries in the Long-Term Capitalism Challenge, the third and final leg of the Harvard Business Review / McKinsey M Prize for Management Innovation. Story: Nike’s Gameplan for Growth that’s Good for All by Lorrie Vogel - General Manager of Considered Design at Nike Inc. Co-Authored by Agata Ramallo Garcia October 17, 2012 at 1:29pm 18 36 0 Comments 2 Ratings: Overall 4 Innovative 4 Detail Summary Innovation is a cornerstone of the Nike brand. Our company was founded by two visionaries, Bill Bowerman and Phil Knight, who set out to reinvent athletic footwear. Over the past decade, our drive to design and produce better, faster, lighter products has evolved into an even more ambitious agenda – to embed long term sustainability into our business. This broader vision calls for new approaches to design, management, partnership and new tools and metrics to support integration and adoption throughout Nike. Many of Nike’s http://www.managementexchange.com/story/nike%E2%80%99s-gameplan-growth-that%E2%80%99s-good-all 21/02/2013 Nike’s Gameplan for Growth that’s Good for All | Management Innovation eXchange Page 2 of 29 management innovations for sustainable growth started internally, with the Corporate Responsibility and Considered Design...
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...down 5%. Not bad. They were down 2% year-on-year last year. They were down 1% year-on-year in 2009. And they had a record year for sales in 2008. There’s a pattern there. The percentage reduction is doubling each year. When I said, “so you’ll be down 10% next year and 20% the year after that, right?” Bookseller said, “probably.” If you are an Amazon watcher, there are patterns like this everywhere. The company is nothing if not deliberate and systematic in everything it does. When unexpected things happen, Amazon, unlike most companies, does not immediately respond with knee-jerk PR damage control. As Bezos said during an interview a while back, the company is willing to be misunderstood and endure temporary PR blowback. The larger gameplan is too important. Which is why the current furor over the price comparison app, and the related #OccupyAmazon reaction, is unlikely to elicit any dramatic responses from Amazon. Where other companies might respond with overwrought displays of contrition and dramatic conciliatory gestures, Amazon will likely do the minimum necessary, wait out the storm, and move on. Amazon dealing with its market is the corporate equivalent of a patient, low-reactor parent dealing with a child throwing a...
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...Consumer Behavior |Program |: |MBA |Class of |: |2009 | |Credit |: |3 |Sessions |: |33 | |Course Code |: |SL MM 602 | | | | Objective To understand the various factors influencing behavior of consumers – as individuals and as members of a group/society, and also the impact of consumerism in the contemporary environment. To understand the behavior of consumers – decision making, post-purchase behavior, behavior in a shopping environment, etc. To understand the behavior of organizations as consumers. |REFERENCE BOOKS |AUTHOR / PUBLICATION | |Consumer Behavior |ICMR | |Consumer Behavior, 5e |Leon G Schiffman and Leslie Lazar Kanuk, Prentice-Hall, India | |Consumer Behavior |Hawkins, Best & Coney, McGraw Hill | |Consumer Behavior |Blackwell, Miniard & Engel, Thomson ...
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...20 Things Financial Institutions Should Do (But Don’t) Here are 20 priorities for retail financial institutions. This is what some are doing, but most others can’t, don’t or won’t. To some this might seem like a list of “duhs” — things that seem obvious, but nonetheless go ignored or unaddressed. What would you add to the list of marketing opportunities and low-hanging fruit for financial institutions? 1. Differentiate Any financial institution that looks like, acts like, or sounds like other banks and credit unions can’t complain when they are forced to compete on rates, fees and price. Differentiation is the key to a strong brand. 2. Personal communications You hear financial institutions bragging about how personal they are all the time, but Tim McAlpine, President of Currency, wonders how often they send handwritten thank you cards for loans, mortgages and renewals. How often do your employees make phone calls to customers thanking them for their business? Imagine how much love you could buy with a simple expression of appreciation. How many direct marketing messages do you send that start with “Dear Valued Customer…?” 3. Mobile solutions If your financial institution isn’t offering some form of mobile banking service currently, there had better be plans underway or you risk falling behind competitively. Demand for services like remote deposit, SMS, and apps for smart phones and iPads is growing rapidly, and are quickly becoming common consumer expectations. (See also...
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...(with local channels) includes: U-FAMILY PACKAGE Animal Planet 252 As Seen on TV 37 AT&T U-verse ATTention 400 AT&T U-verse Buzz 300 AT&T U-verse Buzz 1300 AT&T U-verse Front Row 100 AT&T U-verse Games Channel 93 AT&T U-verse Movies 200 AT&T U-verse Movies 1200 AT&T U-verse Pay Per View 102 AT&T U-verse Shopping 1 84 AT&T U-verse Shopping 4 429 AT&T U-verse Sports 600 AT&T U-verse Sports 1600 BabyFirst TV 330 BabyTV 310 Bloomberg Television 222 Boomerang 327 BUY TV 228 BuyIt 196 BuyIt2 247 BYU 567 CMT (Country Music Television) 525 CMT Pure Country 527 CNBC 216 CNBC Business News App 218 Country Deep™ 530 C-SPAN 230 C-SPAN 2 231 C-SPAN 3 232 Daystar 563 Discovery Channel 120 Disney Channel 302 Disney XD 304 DIY Network (Do-It-Yourself Network) 454 Eternal Word Television Network (EWTN) 562 EWTN Español 3077 Family Entertainment TV 578 FamilyNet 566 Food Network 452 Food Network App 457 Help On Demand 411 HISTORY 256 Home & Garden Television (HGTV) 450 HSN 422 INSP (Inspiration Network) 564 1 ION 195 Jewelry TV 428 JUCE 570 Kids Multiview 2 301 Liquidation Channel 399 Movie Coupons 199 Music Choice App 500 National Geographic Channel 265 2 News Multiview 201 Nick Jr. 320 Nick2 316 Nickelodeon 314 Nicktoons 318 On Demand storefront 1 PEG - Public Education and Government 1 99 Phone Services on TV 9900 Qubo Channel 328 QVC 421 QVC+ 422 Science 258 ShopHQ 424 Shopping Multiview 2 1412 Smile of a Child TV 340 SonLife Broadcasting Network 580 Sports Multiview 2 601 Sprout 337...
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...Our life has a Destiny. There is no Accident. God has Great Plan for our life. God’s Game Plan (Sport game?)I realized that when we play team game sports, it is important to have a game plan. In order for you to be victorious in a game, there must be a plan. God has a game plan in our life. But the problem is we also have our own plan. The same with our life we need to learn to follow the game plan of God in our life for us to be victorious and successful. Pero ang tanong is kaya ba natin mag follow and submit sa gameplan ng panginoon sa life naten? But the problem to many Christian’s today is that have our own game plan. Pero kahit anong gawin natin ang plano parin ng diyos ang mananaig sa life natin. Psalms 33:11 But the plans of the LORD stand firm forever, the purposes of his heart through all generations. Whatever the plan that we have, it will never change the plan of God.- Many People bargain the plan of God because we thought we can change the plan of God.- Tapos nagtataka ka bakit kung bakit yung life mo hindi victorious, kasi hindi mo iniimbrace ang plano ng Lord sa life mo. Kasi feeling natin mas matalino tayo kay Lord. (revised version) - Isaiah 55:8-9 We could compare the plan of God in our plan it is different (napakalayo) 8 “For my thoughts are not your thoughts, neither are your ways my ways,” declares the LORD. - 9 “As the heavens are higher than the earth, so are my ways higher than your ways and my thoughts than your thoughts...
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...The Ultimate Guide to Epic Content for Boring Industries The tactics and resources you need to create content that attracts traffic, leads, and sales through your online presence. About the Author As VP of Inbound and CoFounder of GuavaBox, Andrew spends a majority of his time planning content for clients and for GuavaBox. To help power his endeavors he enjoys hand-brewed coffee, early and often. Introduction As B2B marketers, it can be easy to look at RedBull and Coca-Cola and wonder how we could ever be as innovative and exciting in our boring industries. Before you start throwing yourself a pity party, remember that your target audience does not think your industry is boring. They love it, they live in it everyday, and they bore their friends to death on the weekends talking about it. Think of these people while you're planning, creating, and promoting your content. Image Source: http://wrd.cm/1ajS9jU Build a Strategy Before you put finger to keyboard you need to construct a strategy. This strategy serves as your atlas. Your atlas allows you to navigate your course like a true sea captain. The most essential component of your strategy is your goal; it is the X of your treasure map. Image Source: http://bit.ly/1gBvweH Strategy Quick-Tips • Focus your inbound marketing strategy on the questions your prospective buyers are asking. • Plan your strategy in quarters. For the upcoming quarter, plan out each blog post...
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...Applying an Inbound Marketing Approach in e-Commerce to Obtain Customers loyalty Khaled Ashraf Shaaban Faculty of Computer Science – Information Systems Department The British University in Egypt Cairo, Egypt Khaled117974@bue.edu.eg Abstract: In a modern fast moving world and challenging market, a business has to keep an eye on the latest technologies and marketing techniques to guarantee a competitive advantage. One of the latest marketing approaches used today by most businesses specially the ones using e-commerce as a main channel is Inbound Marketing. It is a marketing strategy aims to build a strong relationship with customers based on loyalty. That is achieved by taking an extreme care of both marketing content and targeted community instead of the offered product or service. This paper aims to declare the difference between inbound and outbound marketing in terms of applicability and result and focuses on the methodologies and techniques used to obtain customers loyalty by following the inbound approach. Introduction: Inbound marketing is a set of marketing plans and techniques concentrates on pushing clients towards a business and its products or services in order to obtain their loyalty. It has become widely followed as it changes the way buyers look at products, as they now surf the internet first to look for the product that is more likely satisfying and meeting their needs. Inbound marketers feed their customers with all the needed information...
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...FTV 183B “PRODUCING 2: ENTERTAINMENT ECONOMICS” WINTER 2015 5. Midterm Paper The paper is to be completed by Week 6 (Wednesday, February 11 at 11:59 PM). You will write a research-driven paper on an independent entertainment company outside of the major entertainment companies discussed in class. You need to have your choice of company approved by the instructor prior to writing the paper by Week 2. Please submit your company to the TA who will compile a list. Some non-traditional entertainment companies you may want to consider: Twitter, Relativity, Lionsgate, AMC, Starz, DreamWorks Animation, MRC, Legendary, MGM, a major MCN (Awesomeness TV, Fullscreen, Machinima, Maker), WME, Scooter Braun Projects, or another professor approved independent media company. Topics should include Historical Background, Principals Involved, Content, Business Models and Revenue Structure. This is your opportunity to write about a company you’re passionate about, other than the major media companies. The paper will be 5 to 7 pages (double-spaced, 12 font, 1” margins) plus notes/bibliography. Midterm paper is due Wednesday, February 11, 2015, no later than 11:59 pm on Turnitin. 6. Final Paper: Now that you have learned the landscape of the current media & entertainment industries, for your final paper you will be asked to predict how the market will evolve in the medium term (3-5 years) and discuss Disruption, Development, Integration, new business models, and what the structural movements could...
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...FOLD FOLD Channel Lineup ATHeNs TWC BAsiC serviCe 2..............................WOuB (PBs) 3 ..............................WsAZ (NBC) 4..............................WCmH (NBC) 5..............................Government Access 6 .............................WsYX (ABC) 7 ..............................WLPX (iON) 8..............................WvAH (FOX) 9 .............................Public Access 10...........................WOWK (CBs) 11 .............................WCHs (ABC) 12............................TLC 13............................WQCW (CW) 14 ...........................Travel Channel 15............................The Weather Channel 16 ...........................WGN 17............................TBs 18 ...........................QvC 19 ...........................univision 20 .........................History 21............................HsN 22 ..........................C-sPAN 23 ..........................Hallmark 24 ..........................Time Warner Cable Connection 25 ..........................educational Access 26..........................Local Weather radar 27 ..........................HLN 56 .........................CNBC 57 ..........................msNBC 58..........................Big Ten Network 59..........................NBC sports Network 60 ........................Animal Planet 61 ...........................National Geographic 62..........................Golf Channel 63..........................Fox News 64 .........................FX 65.....
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...9-508-076 REV: APRIL 14, 2008 ELIE OFEK Sony PlayStation 3: Game Over? [W]hen you look at the history of the video game industry since the PlayStation was launched back in 1995, we were able to take the leadership position very quickly with the PlayStation. With PlayStation 2 we have more than 110 million gamers and consumers enjoying the PlayStation 2 on a worldwide basis. And I think we have a very loyal following for the PlayStation family of products. So with the PlayStation 3, I believe that we are going to be able to quickly take the leadership position once again and maintain that position for a very long time. — Kaz Hirai, President and CEO, Sony Computer Entertainment of America, November 17 20061 It was a picture that was reminiscent of the launch of the original PlayStation nearly a dozen years before. Some eager customers had arrived as early as 6am and from as far as New Jersey to a video game store in Manhattan with the hope of purchasing one of the newest and most sought after video game consoles. By 9am, the number of customers waiting for entrance to the store exceeded 100 and the line extended down the block. One customer in line had been searching stores across the region for two weeks in order to find a console for her brother’s twenty-fifth birthday. A twelve-year-old and his grandmother were visiting their third store in search of the new console. “I just hate what you have to do just to get one,” the boy said.2 In one sense, long...
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........................ 37 - 42 Try More IR.................................................... 43 Try More Essay............................................. 44 Page 1 of 44 Bird's Eye View of Class Attended In Class Quant Verbal Topics & Methods Sentence Correction Critical Reasoning Reading Comprehension Other IR / Essay Preparing for the GMAT Session 1 □ DS Methods & Computation Methods 2 □ FDPs 3 □ Algebra 1 4 □ Algebra 2 5 □ Word Probs 1 6 □ Word Probs 2 7 □ Geometry 8 □ Num Props 1 9 □ Num Props 2 Subj-Verb Parallelism Pronouns Arg. Structure Assumption Modifiers Verbs Evaluate Comparisons Str/Weaken Idioms etc. Evidence Short Long IR Basics Essay Review Assess Gameplan Build "Do This" Checklist At Home Quant FoM Odds After Session 1 2 3 4 5 6 x 7 x 8 x 9 x x x □ □ □ □ □ □ □ x x x x □ □ □ □ □ □ □ □ □ x x □ □ □ □ □ □ □ □ □ x x □ □ □ □ □ □ □ x x □ □ □ □ □ x x x x Strat Guide Read Odds OG PS DS □ □ □ □ □ □ x x x x □ □ □ □ □ □ x x □ □ □ □ □ □ x x □ □ □ □ x x Verbal SC Strat Guide Read OG SC RC Strat Guide Read OG RC CR Strat Guide Read OG CR □ □ x x x x □ □ □ x □ □ □ x x x □ □ x □ □ □ x x x Other Roadmap CAT IR / Essay Other Read Do Do Do □ □ #1 x...
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...Positions on the Soccer Field There are 11 positions on the soccer field, but they always fall into four broad categories. Even in smaller games, the number of players in each category may change, but by and large, the positions do not. The Goalkeeper The goalkeeper is the only player allowed to use his hands and that can only occur within the confines of the penalty area. There are never more that two goalkeepers on the field at any time — one on each team. The goalkeeper’s uniform is different from the rest of his team’s to make it obvious which player may use his hands. The jersey, often with long sleeves, is colored to clash with the others. And since the 1970s, goalkeepers have worn gloves to both protect their hands and enhance their grip on the ball. Some of the best goalkeepers in the world are Gianluigi Buffon of Italy and Iker Casillas of Spain. The Defenders A defender’s primary duty is to win back the ball from the opposition and prevent them from scoring. Teams play with anywhere from three to five at the back and each member of the defense tends to have a different, yet equally important duty. The defenders stationed in the center of the back line (known as central defenders or center backs) tend to be some of the taller and stronger members of the team since they so frequently have to win the ball in the air. They go forward very little, except on set pieces, and hold a position of great responsibility. The defenders on the flanks (known as wingbacks...
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...T ABLE OF CONTENTS RANKINGS & PROJECTIONS REVISIONS.................................................................................... 3 OVERALL RANKINGS........................................................................................................... 5 RANKINGS BY POSITION..................................................................................................... 7 QUARTERBACK SEASON PROFILES......................................................................................... 9 RUNNING BACK SEASON PROFILES......................................................................................... 13 WIDE RECEIVER SEASON PROFILES........................................................................................ 18 TIGHT END SEASON PROFILES............................................................................................... 26 KICKER SEASON PROFILES................................................................................................... 29 TEAM DEFENSE SEASON PROFILES......................................................................................... 33 IDP LINEBACKER & D-LINE SEASON PROFILES............................................................................ 37 IDP DEFENSIVE BACK SEASON PROFILES.................................................................................. 39 SLEEPERS & UNDERVALUED PLAYERS..................................................................................... 41 BUSTS & OVERVALUED...
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...Rashesh Shah did it. Sanjeev Bikhchandani did it. Shantanu Prakash did it. 'Stay Hungry, Stay Foolish' is the story of 25 such IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams. The Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIM Ahmedabad aims at fostering innovation-driven entrepreneurship through incubation, research and dissemination of knowledge. Rs.125/- - Rashmi Bansal ISBN 978-81-904530-1-1 CONTENTS - THE BELIEVERS - THE OPPORTUNISTS - THE ALTERNATE VISION THE BELIEVERS People who knew entrepreneurship was the Chosen Path. They took the plunge straight after their MBA or after working barely a couple of years. And they persevered until they made it big! p02 THE BOOK OF JOB Sanjeev Bikhchandani (PGP 1989), naukri.com Sanjeev is India's most successful internet entrepreneur. For close to a decade he struggled on the sidelines but never gave up on his Big Idea. In 2006, naukri.com became the first dotcom to IPO on an Indian stock exchange. p18 ROCK WITH IT, ROLL WITH IT Shantanu Prakash (PGP 1988), Educomp Despite a regular middle class upbringing, Shantanu went into business while doing his BCom. The entrepreneurial streak continued after...
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