...profit growth includes non-gaming activity and gaming programs. First of all, the non-gaming activity must be mentioned. Besides the huge number of rooms that costumers will find in the MGM Grand Hotel & Casino, they should also have other facilities that they might want to know about. The MGM Grand Hotel should build up a user-friendly information system which can help visitors to consume distinctly. For example, the reception table should collect phone numbers of every single visitor, which is in order to guide them to visit this strange area when they are confused to make the tour decision. Moreover, the MGM Grand Hotel should set up a tourist or guider group which can provide some travel plan to costumers. These plan includes several travel routes, and visitors can take advantage of the tourist program like the locations and services of famous night club, several restaurants, an events arena, the big casino, concierge, special executive-level rooms, Jacuzzi, outdoor pools, a shopping arcade, the spa, a salon, room service, the Lion Habitat, a large health club and even wedding chapels. The first method is strongly recommended to be their alternative solution, because it just have to set up a message server to send to customers their well-designed information message or web page with low maintenance fee. Unlike the first method, the tourist program which should manage their own tourist group with very high training cost. In addition, the gaming programs is the primary sector...
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...2 | Internal Environment | 4 | Acquisitions, Restructuring and Cooperative Strategies | 6 | Business-Level Strategy of Las Vegas Sands in the U.S. | 6 | Corporate- Level Strategy of Las Vegas Sands in the U.S. | 11 | International Business-Level Strategy of Las Vegas Sands | | Macau | 14 | Singapore | 17 | Bibliography | i | Appendix | iv | * Executive Summary Las Vegas Sands is a hotel, gaming and resort development company which operates in many countries worldwide. It has 3 significant establishments; The Venetian and The Palazzo in United States, The Venetian Macao in Macau and Marina Bay Sands in Singapore. The company places strong focus on their code of conduct and ethical behavior of their employees. The company has both tangible and intangible resources. Their capabilities include excellent management of operations and human resources, specifically tailored offerings to the Asian market, the MICE business and Eco 360 cost savings initiative. We have identified their core competencies to be in MICE, the Eco 360 program, its Paiza Club which targets high end Asian clientele and the Venetian theme which is seen prominently in their establishments. We have also analyzed the company’s external environment based on Porter’s 5 forces. Most of the forces are identified to be moderate, with the exception of threat of substitutes being high. For this paper, we have defined their core business to be in the casino business. Their resort...
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...Since 1994 Hilton acquired all of Bally Entertainment, making the largest gaming company in the world. In 1997 they founded an alliance with Ladbroke Group PLC in (now Hilton Group, owner of Hilton International and the rights to the Hilton name outside the US) to unify the Hilton brand worldwide. With a downturn in the gaming industry translating into sluggish results in Hilton’s gaming segment, the company spun off its gaming interests as Park Place Entertainment. In 1999 Hilton made a massive acquisition with the $3.7 billion purchase of Promus Hotel Corp. The following year Hilton sold its flamingo Casino-Kansas City, a remaining casino property left over from the Park Place spin off, to Isle of Capri Casinos for $33.5 million. In 2001 it sold 56 of its leases and management contracts to RFS Hotel Investors for a for about $60 million. In 2002 it unloaded all 41 of its Red Lion hotels (in addition to two Doubletree hotels) on West Coast Hospitality Corporation for about $51 million. SWOT Analysis Strengths Hilton has a number of strengths that are divided into the three main core competencies, hotel operations, managing and franchising operation, and timeshare operations. Hotel Operations: Hilton owns a majority or controlling interest in and operated 65 hotels, representing 33,536 rooms. The owned hotel include some of the Company’s largest and most profitable hotels, including the 1,425 rooms Waldorf-Astoria: the 2,086-room Hilton Hawaiian Village...
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...and health and fitness clubs will continue to rise. Therefore, my paper will cover the critical concepts as it relates to Bally Total Fitness Case Study. I will highlight Bally’s history, macro environment, SWOT analysis, corporate-level strategy, business-level strategy, and my recommendation for Bally Total Fitness. History, Development, and Growth Dave “Wild man” Wildman is said to be the founder of Bally Fitness, but it was Raymond T. (Ray) Moloney back in the early 1930’s who decided to create an affordable past time of pinball. Anyone could play pinball at the price of seven balls for one cent or 10 balls for a nickel. In January of 1932, Ray founded the popular past time while working under Lion Manufacturing in Chicago. The Ballyhoo pinball game was easy to make and very profitable. With the creation of the “Goofy,” the “Airway,” the “Rocket,” and the “Bumper” pinball machines, Bally Manufacturing, under Moloney’s leadership, took off. Bally Manufacturing headquarters remained in Chicago at the same address for almost 50 years. In 1936, Bally Manufacturing developed the automatic dice machine named “Reliance”. This development was an overnight success and prompted further delving into the three wheeled slots, and the newest addition the “Bally Baby.” The “Bally Baby” was a five by seven inch, eight pound slot machine which drove Moloney deeper into the gaming arena. Prompted by the attack on Pearl Harbor in 1941, Moloney stopped all gaming...
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...Competitive Analysis CanGo.com Team America Introduction This competitive analysis was conducted to aid in the development of CanGo, an online gaming website. This analysis focused on three competitors: Big Fish Games, iWin.com, and Pogo.com. The existence of these competitors indicates that there is indeed a market for online gaming. All of these competitors offer free online game play, game downloads, chat rooms, club memberships, and some type of prizes. This suggests that CanGo may be benefit from extending the online gaming website to include these services. Certain content functionality appears to be standard in this industry and should be included in the CanGo website: * Free Games/Chat rooms/Prizes/Club membership Competitor 1: Big Dish Games (www.bigfishgames.com) Content/Functionality Big Fish Games offers a vast array of downloadable games online, PC games, and games for Mac users. Special interest should be paid to the game community, forums and the way Big Fish Games encourages game developers to be a partnership with Big Fish Games by submitting their new downloadable game. Products offered: The genres of games offered whether downloadable or online include: * Puzzle/Hidden Object/Strategy/Word/Arcade/Action/Card/Board There are approximately over 150 free online games, hundreds of pay per downloads and a new title released every day. Technology used: * Secure shopping cart * Audio (Flash player, Active X, and Java Script) ...
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...Birmingham Amusement Machines Birmingham Amusement Machines was a company which manufactured gaming and video-amusement machines. The company sold its products to an operating company which distributed them to bars, country clubs, casinos and pubs. Both companies were started by Bob Greenwood, an engineer who was fascinated by the design of the early mechanical gaming machines. Largely through innovative design, the company had grown to be one of the four largest in the market with a 30 per cent market share. Four years ago Bob Greenwood sold out to a large industrial group, but he was retained as chief executive of the manufacturing company. The new owners were happy to let Bob indulge his talent for design, especially since the company had entered the video-amusement market. Video-amusement machines did not pay out cash prizes like gaming machines, but allowed the player time on the machine to play a game, usually with a theme drawn from the ‘Wild West’ or ‘Interplanetary Space Warfare’. The company manufactured all parts for the gaming machines and assembled them in its factory. However, many of the components for the video-amusement machines were imported and only assembled into the outer casings in the factories. Recently, the owners became dissatisfied with the company’s performance. The market for its goods was still growing, but the company’s profitability had failed to match expectations. The owners decided to install a new chief executive and to...
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...ASSIGNMENT COVER SHEET AIB student ID number: (to be completed by the student) A13284 DECLARATION Student name: Course name: Subject name: Subject facilitator: Teaching Centre: No. of pages: Word count: Jevon Jeffrey MBA Marketing Management Strategic Marketing Mrs Michelle Thomas Sital College of Higher Education 12 2446 I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET Student name: (to be completed by the examiner) COMMENTS ...
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...JOSEPH ABBOUD M- 0420 983 952, H- 02 9633 9538, jga_c17@hotmail.com Summary * 12 years professional experience in the Aquatic and Surf Life Saving industry and am currently looking for a slight career change, in Business Administration, Sales and Marketing. * Extensive experience as Swim school Coordinator / Squad Coach / Learn to Swim Instructor/ Life Guard in Aquatic Education and Surf Life saving industry. * Management experience- Currently coordinating a Swim School with 35 employees. * Key transferrable skills; excellent communication skills, strong stakeholder management, problem solving skills, excellent time management relationship building skills and of course my outstanding customer service/ admin skills. * Eager to combine my extensive knowledge and experience within sports administration along with my passion to work hard, make a positive difference and a significant contribution to your organization Education / Qualifications * Bachelor of Business Management - Swinburne Online University 2014- Present (Studying via Correspondence) * Certificate IV in Training and Assessment * Certificate IV in Community Recreation * High School Certificate Year 12 (Parramatta Marist High) * Year 10 School Certificate (Parramatta Marist High) Certifications * Certificate II in Public Safety (Surf Life Saving Australia) * Certificate II in Public Safety * Senior First Aid Certificate * Aust Swim; Teacher...
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...White Paper: An Analysis of Harrah’s Total Rewards Players Rewards Program © 2006 Gaming Market Advisors December 2006 Prepared by Gaming Market Advisors 330 E. Warm Springs Rd Las Vegas, NV 89119 4340 E. Kentucky Ave. Suite 311 Denver, CO 8024 Table of Contents I. SUMMARY OF FINDINGS............................................................................................................................................1 II. PROJECT OVERVIEW..................................................................................................................................................4 Methodology ........................................................................................................................................................4 III. TOTAL REWARD PROGRAM OVERVIEW ..................................................................................................................5 Tiers and Tier Credits ............................................................................................................................................5 Reward Credits .....................................................................................................................................................7 IV. TOTAL REWARDS MARKETING STRATEGY .............................................................................................................11 V. TOTAL REWARDS TIER BENEFITS...................................................
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...Purpose: The purpose of this promotion is to drive increases in fourth quarter gaming volume and revenue. Brief Description of the Promotion: The $135,000 Holly Jolly Cash Holiday promotion is a cash and car drawing. This promotion has three (3) parts: 1. From December 15th – 17th between 3:00 p.m. and 8:00 p.m. guests playing slots will be drawn to win $500 up to $5,000. This portion of the promotion is a hot seat drawing and guests do not have to earn points to qualify (see “Internal Process Drawing a Winner | Slot Machine Hot Seats”). 2. From December 15th – 17th between 3:00 p.m. and 8:00 p.m. guests playing table games will be drawn to win $500 up to $5,000. This portion of the promotion is a random winner generator Hot Seat drawing and guests do not have to earn points to qualify (see “Internal Process Drawing a Winner |...
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...WeGotVegas.com 1.0 Executive Summary Welcome to the future of event planning! Las Vegas Golf, Gaming, and Amenities bring to the community of Las Vegas a breath of fresh air in the event planning niche market. By combining old fashion values, such as going the extra mile, use cutting edge software, and technology, Las Vegas Golf, Gaming, and Amenities will lead this niche market, providing quality results, every time. Las Vegas Golf, Gaming, and Amenities are equal opportunity business making its expertise and services available to help its clients plan their own events. Party Packs {complete kits for their event}; make hosting a party a snap, right down to the refreshments. Our event planning software delivers interactive event planning to a personal computer or smart phone. Through these and other affordable products and services, we aim to be the number one resource the Black Commonality for any event in Las Vegas. 1.1 Objectives [ 1 ] Las Vegas Golf, Gaming, and Amenities is a small business aimed at the Professional African-American niche and to provide Black Americans access to the Las Vegas integrated resort Casino markets. “LVGGA”knows the Vegas market. We pay attention to your details! We can leverage our Vegas experience & relationships to promote to “Black Americans” that (Las Vegas) is the best place to hold a convention or major event. Additionally, we aim to develop minority local businesses to join in their efforts, thereby directly benefitting...
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...research design and methodology. 1.1 Background and Rationale of the Study Airsoft is one of the newest and fastest growing sport in the Philippines. It is somewhat similar to paintball in that your primary goal is to shoot your opponent with an air-powered weapon but that is where the similarities end. Most paintballers play in small field with brightly colored flashy uniforms. Airsofter's on the other hand prefer MilSim (Military Simulation). Devised to be an example of combat sports that required relatively little preparation but was capable of entertaining participants for several hours, the sport quickly began to spread, and is today found in many places around North America and Europe. Airsoft enthusiasts tend to organize clubs that are referred to as meetings, and often structure their games along military lines. However, there are airsoft meetings that specialize in historical reenactments of famous battles, as well as some meetings that provide choreographed simulations for the wider community. Outdoor fields are often preferred because it provides a more realistic environment. It is also a great place for items that may end up in the dump to be recycled as course obstacles and structures. When shooting outside, environmentally friendly ammunition should be used to avoid build up on the outdoor airsoft field. Weather conditions may cause an outdoor field to be closed and unavailable. People love airsoft for the fact that it is so realistic. The scenarios...
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...Bringing Video Gaming and BD-Live from being an Entertainment Tool to a becoming a Distance Learning Tool: A Concept Paper 1 Choo-Hong Loo School of Business and Administration ,Wawasan Open University 54, Jalan Sultan Ahmad Shah 10050 Penang,Malaysia. chloo@wou.edu.my, telephone +604-2180 333 and fax +604-2269 323 Accepted Sub-theme: Technology-enhanced teaching and learning Abstract: To some parents and educationist, video gaming has long been associated with wasting time. The interactivity and connectivity of the sixth and seventh generation video console has resulted in the introduction of the use of motion as input, and IR tracking and wireless controllers and 3D together with connectivity among the different console users in a network. This paper discusses the application on how the sixth and seventh generation video game console can be adapted to deliver vocational instruction through the gaming consoles. Apart from the video game console we would also be discussing on the use of the BD-Live feature on the BluRay disc. Using the case studies of Xbox 360, WII, Play Station 3 and BD-Live, we would like propose how video game and BluRay consoles can be used to deliver vocational education through the distance learning mode. The advent of the internet, motion technology and 3D technology, would mean enhanced educational content can be delivered to students in a more effective, expansive and entertaining manner. The discussion of this paper will benefit the makers...
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...ISSN 1940-204X TallTree2 Hotel Casino John R. Mills University of Nevada at Reno Jeffrey Wong University of Nevada, Reno Background The TallTree2 Hotel Casino is a 640-room resort complex featuring a full range of Nevada-style gaming: slot machines, table games (twenty-one, craps, poker, roulette, baccarat, and keno). Besides the hotel and casino, it also has four separate restaurants, two entertainment showrooms, and three gift shops. It is located in the extremely competitive Reno, Nevada, market that includes 25 other hotel casino properties within a 10-mile radius. Given the competitive market, the casino management uses a wide range of marketing promotions to attract customers to the casino facilities where, it is hoped, they will try their luck at the slots or table games. Casinos are designed in such a way that customers must walk through or past the gaming area to get to the restaurants or the hotel registration area. The primary objective of a hotel casino property is to keep a gaming customer in the complex. The casino industry is a unique service industry that has created gaming odds that over a period of time will result in the casino generating revenues from its customers. For example, in northern Nevada, the house normally keeps 2.1% of every dollar that a player puts into a slot machine. Other states and Indian properties can retain up to 12% of each dollar played. For table games the normal return is 12% of drop (money lost by players). To maximize the...
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...Club IT may be doing an outstanding job as beginners in the the world of information systems but advancement of the business in particular areas could help it to improve. As with any new company an evaluation must be done to consider what should be introduced, what should be changed, and what should be eliminated completely. In this case, Club IT could stand to improve with resources, customers, and its supply chain. Enabling a Joint Application Design (JAD) method to enhance their systems development would implement the needs and desires of the Club IT clientele in addition to its staff. However, if Club IT expects to acquire an advantage over competing businesses by engaging in e-commerce, it is vital that they take the proper steps to instill into their business information system. The most distinct problem with Club IT is that is has less than superior internet connection. Presently, Club IT functions through a dial-up connection. Though dial-up connections are substantially less costly for the business as opposed to the more effective high speed connections, they are considerably slow (Turban, 2009). Although it may seem as if Club IT is cutting costs by paying for the cheaper dial-up connection, it is probable that the savings are not as considerable as thought. Dial-up connections are dependent upon the use of a particular phone line, it is unlikely that the business can make calls when the internet is being used. Having to install an additional phone line to mitigate...
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