Free Essay

Gap Analysis

In: Business and Management

Submitted By sandman184
Words 1329
Pages 6
Gap Analysis: Global Communications Albert Einstein said, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” This concept is one that must be taken into consideration by Global Communications when deciding on how to best overhaul/steam line the company to be able to produce a quality product. The end goal is to become a competitive powerhouse within the global marketplace. This will negate the certain demise of GC due to a lack support from stakeholders, insuring that the company does not have to shut down completely.

Such an overall will demand careful attention to all stakeholders involved. Global Communications must take the time needed to get to the root of the problem. Recovering from the current state of destruction will mean making decisions that may not be supported initially by all parties involved. It is in these areas that GC must strive to maximize the communication process of transmitting an effective message that the company understands the concerns and questions of each stakeholder. Furthermore, GC must strive to minimize the amount of noise that will act as barrier blocking the desired communication from achieving the goal of smooth transition and plan acceptance by all. (McShane,Von Glinow, 2005)

Situation Analysis
Issue and Opportunity Identification The decision to outsource work to India and Ireland has been made my Global Communications as an attempt to produce a better product, decrease expenses for labor, and increase overall market value. This decision though requires effective time management for releasing of information. The company must recognize that is stands to lose all support of stakeholders because of questions that will arise as a result of deciding to move the company aboard. At this stage buy-in to the move is very important so each use of the nine step process as for problem solving would truly help identify when to notify each of the four more stakeholders.
The questions that will be asked by each stakeholder must be considered before announcing the plan and to do this the problem must be properly framed. (Mual,n.d.,p3) Another technique that can be applied is mention by Bateman and Snell in their Decision Making and Problem Solving article, here the managers would consider the three main areas where questions arise. The first being what structure will be put into place once the plan is initiated. The second area of preparation involves answering the questions of risk and unforeseen events or uncertainties. And last area of question that GC must prepare for is conflicts which will arise as a result of the decision to move operations. (2004)

Stakeholder Perspectives/Ethical Dilemmas
The first and most important group of stakeholders is the board and share/stock holders. The concerns that the company become profitable, offer a quality product, and have a goal for future development must be included into the plan for the overhaul of the company. In meeting the desires of these stakeholders though GC must not compromise its current commitment to other stakeholders, namely, the union and employees. There are ethical issues that arise from choosing to move the company.
After review, it is clear that union and employees were not included in the decision making process which has resulted in more complications and noise in the communication process. Due to the limited release of information to the employees and union, GC is now faced with information overload in the hierarchy of media richness. Employees are now finding it hard to process all the information about the move and workers being laid-off, and why it is mandatory in order for GC to stay in business. (McShane, Von Glinow, 2005) Had the union and employees been included in the process of problem solving and decision making another alternative to moving and laying-off workers might have been discovered or suggested. (McShane, Von Glinow, 2005)
Global Communications if it wants to become a true powerhouse will need to actively listen to all stakeholders involved. The union and employees now faced with certain unemployment feel abandoned by the company which will result in low company morale and lose of public support if not addressed because of the companies’ present verbal commitment and contract with the union/employees. Actively listening will involve sensing, evaluating, and responding to the concerns of the stakeholders. ((McShane, Von Glinow, 2005)

End-State Vision The company must produce a vision that will make it a leading domestic and international power house company in the Telecommunications industry. Increase is market value, international stock offerings, and overall view of the company as a whole. Furthermore, GC must transform into a new company. The new image as global company offering the latest in technical products will require new values, logo, and mission statement to address new growth targets. High employee morale supporting the new vision for the company will be the result if communicated effectively and if it addresses the concerns that arise after actively listening to stakeholders. Next, GC must reach an agreement between the union and the company. One means of closing the gap between the union and company maybe to offer the potential for 15% retainer bonus, career development for employees losing jobs, and job security for future after plan implementation. Also, cross-training can be offered for sales jobs to union members who would be participants of the layoff, to fill the 1000 open sales jobs that result from new company sales/profit goals. Lastly, I believe GC can achieve complete stakeholder buy-in to plans for change by implementing a five to ten year redevelopment plan for international and domestic future. Operate internationally while rebuilding the domestic locations once profitable.

Gap Analysis The gap that is currently present between the company and union/employees is a direct result of bad communication. The medium for message transmission was low on the hierarchy of media richness as a result the message did not achieve the desired goals. Another major problem is noise in the communication stream. Noise includes perceptions, filtering, ambiguity, gender differences, and bad language. The GC has not truly considered any of these barriers and as a result is experiencing all of them now in the communication of their message to all stakeholders. The public/consumer wonders why the product they currently receive is more expensive, and of less quality than what is being offered by the competition. Stockholders and board members wonder why market value is down. All these areas are now the result of bad business decision making, time management, and bad communication. ((McShane, Von Glinow, 2005)

Conclusion In conclusion GC must first: state the problem clearly, second: analyze the problem, third: brainstorm possible solutions, fourth: explore each solution, fifth: choose and execute the best solution, sixth: evaluate the solution, and seventh: continue to refine the solution. (Gross, 2003)
In order to do all these thing the goals which GC decides to implement must be specific, measureable, attainable, realistic, and timely (S.M.A.R.T.). (Author Unknown, Top Achievement Articles, 2007) Whatever plan is implemented must have structure, address issues of risk and uncertainty, and provide resolution for all conflicts resulting from the implementation of the plan. (Bateman and Snell, 2004)

References
Bateman, S., & Snell, S. (2004). Management: The New Competitive Landscape, Sixth Edition,. New York: The McGraw-Hill Companies.
Gross, R. (2003). Peak learning How to create your lifelong education program for personal enlightenment and professional success (Rev. custom ed., University of Phoenix). Boston: Pearson Custom Publishing
Maul, J. (n.d.). Defining the Problem: The Critical Step to Realizing Opportunities Landscape,Retrieved December 24, 2007, from University of Phoenix, Week Four, Resource. MBA500—Foundations of Problem-Based My rEsource Web site.
McShane, S.L., & Von Glinow, M. (2005). Organizational Behavior: Emerging realities for the workplace. (3rd ed.). New York: The McGraw-Hill Companies
Top Achievement Articles. (2007) Creating S.M.A.R.T. Goals. Retrieved December 24, 2007, from www/topachievement.com/smart.html

Similar Documents

Premium Essay

The Gap Organizational Analysis

...executing Strategy 2/6/2013 | | Part i | Organizational Analysis | Bus | Table of Contents | Executive Summary...........…………………………………………………………………….2 Business Overview…………...………………………………………………………………...2 Organizational Strategies…………...……………………………………………………...3 Organizational Design and Effectiveness……………………………….………………4 Organizational Structure……. ...…………………………………………………………...5 External Environment………………………………………………………………………6 Internal Environment…………………...……………………………………………………8 Organizational Design for an International Environment……………………….….9 Products and Service……………………………...………………………………………...9 Information Technology and Control Systems………………….……………………..10 Company Size, Life Cycle and Possible Declines………………………………………..11 Organizational culture…………………………………………………………………...12 Ethical value…………………………………………...…………………………………...14 Decision making processes……………………………………...…………………………...17 Conflict, power and politics…..…………………………………………………………..18 Brief Summary of Key Findings……………….……………………………………………...20 References.……………………………………………………………………………..………21 Executive Summary This report is an organizational analysis of The Gap Inc. and its portfolio members. It describes a brief overview of the company to where it is now. It also outlines the major brands that are under gap inc. such as Banana Republic, Old Navy, Athleta, and Piperlime. The strategies section goes through a brief analysis of the company under Miles and Snow typology, the company’s goals...

Words: 8104 - Pages: 33

Premium Essay

Gap Financial Analysis

...Financial Statement Analysis Project GAP (GPS) MBAB 5P01 Section 2 Team E Instructor: Sohyung KIM Team Members: JIANG, YU ZHENG, RUYU LIN,CANGJIAN CHU, SICHAO DONG, YANXI 5418207 5514690 5035498 5519574 5485966 Due Date: October 22, 2013 Part 1. Who is my peer? 1. Gap, Inc. Exchange traded: New York Stock Exchange (NYSE) Ticker Symbol: GPS Gap Inc. is a global specialty apparel company. It operates in two segments: Stores, which includes the operations of the retail stores for Gap, Old Navy, and Banana Republic, and Direct, which includes the operations for its online brands, both domestic and international. As of January 28, 2012, the Company had 3,263 store locations, of which 3,036 stores were Company-operated and 227 stores were franchise store locations. (The Gap Inc.) 2. Buckle, Inc. Exchange trade: New York Stock Exchange (NYSE) Ticker Symbol: BKE The Buckle, Inc. is a retailer of casual apparel, footwear, and accessories for men and women. As of January 28, 2012, the company operated 431 retail stores in 43 states throughout the US. The Company markets a selection of brand name casual apparel, including denims, other casual bottoms, tops and accessories. The company purchase products from manufactures within the US, as well as from agents, who source goods from foreign manufactures. (The Buckle, Inc) 3. Methodology of choosing Gap’s peer a. Industry matching Industry is a branch of companies or groups concerned with economic goods or services.......

Words: 1788 - Pages: 8

Premium Essay

Is427: Unit 3 Assignment 2: It Security Compliance and Governance Gap Analysis Plan Outline

...IS427: Unit 3 Assignment 2: IT Security Compliance and Governance Gap Analysis Plan Outline Learning Objectives and Outcomes  You will learn about the process of performing an information technology (IT) security compliance and governance gap analysis. Assignment Requirements In this assignment, you will be given a Request for Proposal (RFP) that includes a current IT policy framework description and a complete technical description of what is needed. You are required to prepare a project plan that defines the tasks necessary to perform a security compliance and governance gap analysis. You should include tasks, resources, cost estimates, and time estimates in the project plan. You will be graded on your ability to break the IT security compliance and governance gap analysis process into manageable parts and then organize them into a project plan. Students who produce a project plan with task details for all necessary tasks in an IT security compliance and governance gap analysis should receive a full grade. Required Resources   RFP Worksheet: Project Plan IT Security Compliance and Governance Gap Analysis Submission Requirements     Format: Microsoft Word Font: Arial, Size 12, Double-Space Citation Style: Chicago Manual of Style Length: 1–2 pages Self-Assessment Checklist   I have prepared a project plan that defines the tasks necessary to perform a security compliance and governance gap analysis. I have included tasks, resources, cost estimates, and......

Words: 322 - Pages: 2

Premium Essay

Gap Analysis

...SWOT and competition analysis Brand identity and position Target market Core/target consumer Product and price categories Distribution How the brand adapt from its origin to the Chinese marketing and how did the company leverage its brand equity SWOT analysis Strength 1. Strong marketing team and mature digital marketing Internet stores connect well with stores, you can change your clothes in stores no matter which way you buy it(internet or go to the store) 2. American casual style and has abundant products which is suitable for all age. 3. Humanism service such as help customer modifies the size, only UNIQLO and gap produce this service. 4. Good reputation When we talked about gap, most of Chinese always think that is a fashion brand with good quality. And simple not boring, youthful spirit not young. 5. Used to be sales leader, the company itself is still very strong An old Chinese saying is a lean camel is bigger than a horse. Though ZARA does better than Gap in sales in recent years, Gap used to be the overlord in garment industry. Financial and consumers. Weakness 1. without specific style When we talked about trendy, we will think about ZARA. When we considered of the price, we will choose H&M. What about comfortable, it must be UNIQLO. The famous product for gap is jeans. However, there are so many different jeans in different brands; gap didn’t give us a reason why I’m going to choose you 2. Long production cycle As a fast fashion brand, Gap need 10......

Words: 1369 - Pages: 6

Free Essay

Analysis of Gap Inc. Multichannel Strategy

...Table of Contents: 1.0. Company Overview: ........................................................................................................ 3 2.0. Industry Overview: .......................................................................................................... 3 3.0. Gap’s current channels strategy’ analysis: ....................................................................... 4 3.1. Gap’s market segmentation: ........................................................................................ 5 3.2. Gap’s Current Channel Chains:................................................................................... 6 3.3. Gap’s Directional Policy Matrix: ................................................................................ 7 4.0. Gap’s future channel chain: ............................................................................................ 9 5.0. Recommendations: .......................................................................................................... 9 6.0. Limitations: ................................................................................................................... 11 7.0. References: .................................................................................................................... 12 8.0. Appendix:............................................................................................................................

Words: 3873 - Pages: 16

Free Essay

Gap Analysis: Riordan Manufacturing

...Gap Analysis: Riordan Manufacturing MMPBL/530 Situation Analysis Issue and Opportunity Identification The employees of Riordian Manufacturing feel that the supervisors of the company are demotivating them. They expressed his in focus groups. The employees initially stated that the supervisors treated them well when they were discussing their treatment with the consultant that was hired. Willingness to perform key behaviors is an important determinant of behavior. That is, employees must be “motivated” if they are to perform behaviors such as high task performance, job seeking, attendance, or cooperation with others” (Dreher & Dougherty, 2001). The motivation level at Riordian Manufacturing is at a tremendous low point. The company has the opportunity to increase the motivation level. Employees feel that the promotions that have taken place at Riordian Manufacturing are based on politics rather than merit. The employees also feel that there is a lack of career information, development opportunities and career advancement. The literature on sponsorship and mentorship in organizations, which suggests that employees with impressive ability and motivation may be constrained in their level of achievement and career success by a lack of opportunity (Dreher & Dougherty 2001). The consultant that Riordian Manufacturing hired suggested that other companies have implemented extensive career development and mentoring programs. Riordian Manufacturing has the opportunity to......

Words: 1046 - Pages: 5

Premium Essay

Fggf

...Assignment Questions for Case 11 Gap 1. What does a five-forces analysis reveal about the strength of competition in the U.S. family clothing stores industry? 2. What factors are critical to success in the U.S. family clothing stores industry? 3. Develop a competitive strength assessment of the four major competitors in the U.S. family clothing stores industry using the methodology presented in Chapter 4. Based on the results, who is in the strongest overall competitive position? Who is in the weakest position? 4. What is Gap Inc.’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fi t the competitive approach that Gap is taking? What type of competitive advantage is Gap trying to achieve? 5. What does a SWOT analysis of Gap reveal about the overall attractiveness of its situation? 6. What is your overall appraisal of Gap’s financial performance? (Use the financial ratios in Table 4.1 on pages 94-96 of the text as a guide in doing your financial analysis.) 7. What recommendations would you make to Gap senior management to improve upon its turnaround strategy? What actions are necessary to restore the competitiveness of its core Gap, Banana Republic, and Old Navy brands? Hints: You can use a five force model like this one below . And a weighed Key Success Factor/Strength Measure | Importance/Weight | Gap Inc. | TJX Companies | Ross Stores | Abercrombie& Fitch | American Eagle Outfitters | | | Rating ...

Words: 529 - Pages: 3

Premium Essay

Gap Analysis

...The Gap Analysis Model |[pic] |The “Gap Analysis Model” is a simple yet powerful visual tool to help clarify objectives, current realities, and action steps. The model has application to a wide | | |variety of personal and organizational situations, and can easily be used with students as well. As you examine the model, be sure to follow the section numbers and | | |start on the right side with the “ideal situation.” | Leadership Gap Analysis: 3.1 Equity Leadership Gap Analysis: 3.2 Distributed Leadership Leadership Gap Analysis: 3.3 Effective Governance Leadership Gap Analysis: 3.4 Learning Community Leadership Gap Analysis: 3.5 Professional Development Gap Analysis Worksheet: Core Agreements [pic] ----------------------- 3) CLOSING THE “GAP” This section contains the specific strategies that are designed to close the gap between the actual and the ideal. EXAMPLE: To close the gap, Central......

Words: 929 - Pages: 4

Premium Essay

Gap Analysis

...GAP Analysis: A technique that businesses use to determine what steps needed to be taken in order to move from its current state to its desired, future state. Also called need-gap analysis, needs analysis, and needs assessment. Gap analysis consists of (1) listing of characteristic factors (such as attributes, competencies, performance levels) of the present situation ("what is"), (2) listing factors needed to achieve future objectives ("what should be"), and then (3) highlighting the gaps that exist and need to be filled. Gap analysis forces a company to reflect on who it is and ask who they want to be in the future. Where is your company now? Burger King Holdings, Inc. was founded in 1953. Burger King is the world's number 2 hamburger chains after McDonalds. By the early 2000s Burger King is a little left behind. Years of under-investment left it struggling in its rival's shadow by the early2000s. Although a lot of consumers agree that it meals taste better than McDonald ones but it doesn't have the excellent perception created the administrative power and the aggressive marketing of his main by concurrent. It was freed in 2002 from Diageo the number one in wine and spirit drinks, which owned it since 1997, after a merger with Guinness. Although owned by Texas Pacific Group for US$2.26 billion, it recovered its latitudes of the sixties. The number 2 in hamburger fast food came back progressively in the fight with McDonalds. Since 2004 their performance constantly......

Words: 1021 - Pages: 5

Premium Essay

Gap Analysis:

...intersect investments Running head: GAP ANALYSIS: INTERSECT INVESTMENTS Gap Analysis: Intersect Investments David Green University of Phoenix Gap Analysis: Intersect Investments The troubles of September 11, 2001 have caused turmoil in the investment community, and Intersect Investments is one of those firms looking to improve their company. The industry has been affected by constant change, and for a company to stay profitable they will need to make change’s to cope with the ever-changing financial industry. Many firms have been losing customers due to lack of trust, and Intersect has been among these companies. Frank Jeffers the CEO of Intersect is aware of the problems and he is trying to make the changes necessary for Intersect to survive. Frank has identified the new vision that the company needs to take to increase profits, and retain customers. Frank’s vision includes offering a wide range of products and services for small businesses and consumers using the customer intimacy model. Frank believes that the intimacy model will result in long-term relationships with the customers, and this is due to the inclusion of trust and value as a part of the intimacy model. For Intersect to be successful, the company needs to identify the issues and the opportunities facing the company. Intersect also needs identify the problems, and ethical dilemmas that they are facing now. The following analysis will help to identify these issues as well as show the end goals...

Words: 1634 - Pages: 7

Premium Essay

Test

...SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Journal of Fashion Marketing and Management (2009), 13:2, 279-296 INTRODUCTION Zara is one of the world’s most successful fashion retailers operating in 59 countries. However, there is little research about the firm in English as the majority of publications have been written in Spanish. This paper seeks to address this gap in the literature by examining the internationalisation process of Zara. This study adopts an in-depth case approach based on extensive secondary research. Literature published in both English and Spanish has been reviewed, including company documents such as annual reports. The paper starts with a brief overview of the global textile and clothing industry, followed by the case study of Zara. The main part of the case examines the key aspects in the internationalisation of Zara namely: motives for internationalisation, market selection, entry strategies, and international marketing strategies. In the final section, comparisons are made between Zara and two of its main competitors, H&M and Gap. The global textile and clothing industry The removal of all import quotas in the textile and clothing industry from January 2005, involving the unrestricted access of all members of the World Trade Organization (WTO) to the European, American and Canadian markets is considered a key driving force in the development of the clothing sector (Keenan, et al., 2004). This new scenario has created......

Words: 7353 - Pages: 30

Free Essay

Gap Analysis

...Report: Gap analysis RSB sustainability standard [Company A] Report date: [Day] [Month] [Year] Report authors: Ander Paz and Peter Vissers (Partners for Innovation BV) (corresponding author: p.vissers@partnersforinnovation.com) Report reviewer: [Person P] Report status: Confidential, final version Report produced for: [Company A] [LOGO Company A] PREFACE >> This preface provides background on the report template for the gap analysis against the RSB sustainability standard. Report template and toolbox This report template is part of the toolbox that was developed and piloted within the project “Towards Sustainability Certification of Jatropha Bio-fuels in Mozambique”. This project was initiated in 2009 and implemented in 2010 by the Jatropha Alliance together with Partners for Innovation and GEXSI. The report template is published for inspiration. We hope that the tools developed within the pilot project can inspire other companies involved in assessing and developing their sustainability practices. Toolbox and tools are made available through the websites of the project team: www.jatropha-alliance.org and www.partnersforinnovation.com. Structure of the report template The RSB gap analysis report template offers an example on how an assessor can report on the gap analysis. The template is available in MS Word. It contains a number of introductory sections, four main chapters and three annexes. The report template basically provides a......

Words: 3013 - Pages: 13

Free Essay

A Gap Analysis

...A gap analysis is performed to compare a strategy with the external environment and the internal environment, to see if there are any inconsistencies between the strategy and the environment. Therefore, the gap analysis is usually done by an organisation rather than an industry. So, for example, if Officeworks has the strategy of pursuing growth by being the best and cheapest supplier of office needs to the small business and home markets in Australia, then their gap analysis would be done to compare their internal environment with that strategy, and their external environment with that strategy. Therefore, they compare their capabilities, performance and key stakeholder expectations against that strategy to see if they are all consistent with it; if they find gaps, then they will need to decide what they are going to do to close those gaps. An example might be that Officeworks might not have the capabilities required to be the cheapest supplier, so they need to address those capabilities to improve that deficiency. They would also compare the remote environment trends they identified through their TEMPLES analysis of how the remote environment impacts on their business to see if they will get sufficient growth now and into the future, given the external trends and their strategy. Another external analysis is the Porter’s analysis of the industry environment, to determine the likely impacts on their profitability when pursuing that strategy going into the future.......

Words: 450 - Pages: 2

Free Essay

Gap Analysis

...Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications University of Phoenix Gap Analysis: Global Communications This paper identifies the key issues faced with Global Communications’ declining marketability and competitive edge and revenue. In addition, as a result of its current state, this paper will discuss steps taken by the company to overcome their shortcomings and the reaction to the strategies implemented while also providing several alternative solutions in the end state vision. Situation Analysis Issue and Opportunity Identification By reviewing the Global Communication scenario, several issues were immediately identified. First and foremost, were the underlining symptoms of the declined market value of the company, thus leading to the decreasing stock value. From my experience with working in corporate arena, the decrease in market or stock value leads to pressure and concern being placed on the company’s stockholders and executives. There is a sense of urgency to identify the problems that lead to the change in the market value and the possible solutions. Secondly, being in the telecommunications industry, there are several competitor companies. So in an effort to keep their competitive edge, Global Communications was faced with the problem of determining how to keep up and compete against competitive companies. This in itself presented a conflict, because difficult decisions had to be made in......

Words: 1881 - Pages: 8

Premium Essay

Gap Analysis

...One of the many essential aspects of business development, including project management, includes belief how to develop a gap analysis. Many students feel that these projects are busy work; however, developed correctly the organization will better understand key points to the needed strategies that will assist an organization in obtaining industry leadership. This particular research paper is based on the Riordan Manufacturing organization created by the University of Phoenix, and establishes a base parameter for what you may look at during the creation of your possess gap analysis. Included is the introduction to the organization, situation analysis, stakeholder perspectives, ethical dilemmas, end-state vision, gap analysis, and the conclusion. Tables and appendixes referred to may not be available in this version of article. Gap Analysis: Riordan Manufacturing Riordan Manufacturing produces plastic parts including plastic beverage containers, automotive parts, aircraft related parts, and appliance related parts (Riordan Manufacturing, n.d.). The company's revenue exceeded $1 billion and is a Fortune 1000 enterprise (Riordan Manufacturing, n.d.). Due to current declines in sales and "uneven profits", Riordan embraced changes that included adopting a customer-relationship management system and a Six Sigma quality approach (Riordan Manufacturing, n.d.). While these changes were developed to combat the developing issues with the business end of the company vision and needs...

Words: 2263 - Pages: 10