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Gap vs Zara

In: Business and Management

Submitted By abbos
Words 5155
Pages 21
Zara vs. GAP Inc. American GAP and Spanish ZARA
Abstract
We are going to compare two super giant clothing retail companies of the world in this thesis. These two giants are dominating apparel retailing market nowadays with their simple and attractive with high level quality of clothes. We will try two analyze working culture, business performance and history, competition and geographic dominance of two clothing retailer giants. Years before two small stores opened and they succeed to dominate market with their modern style and different business doing.

• Zara has already changed the fashion industry. - Business Insider
Zara is most #58 biggest brand in the world according to Forbes.
• America's largest apparel retailer is embarking on a turnaround plan to recapture cool customers. - Business Insider
Gap inc is #745 Gap biggest brand in the worlds according to Forbes

Zara shops followed swiftly in New York in 1989, Paris in 1990. Now the group has nearly 3,900 stores in 70 countries around the world. Gap has 3,100 stores globally and employs about 150,000 people. A Gap spokeswoman declined to comment on the loss of the top spot to Zara. Let's check analyses of these two giants with full provided information. Firstly take brief tour to their history and about founders.

Brief History of Brands
Fashion giant, Zara, forms part of the retail group ‘Grupo Inditex’ which Mintel (2007) acknowledges as one of the “largest, fastest growing and successful” clothing retailers across Europe. Grupo Inditex is formulated by an amalgamation of major high street names from across Europe, including Zara, Pull and Bear and Bershka, in total boasting 3.825 stores across 68 countries.Zara’s success story begins by offering a product range capable of catering for men, women and children, providing affordable and stylish clothes whatever…...

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