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In: Business and Management

Submitted By gauravkohli69
Words 23823
Pages 96
Yogendera sharma

A41, Thursday, December 28, 4:00-5:30 P.M.
Session: Case Studies - I Session Chair: Prashant Kulkarni Institute of Finance and International Ma

418 Global Marketing and Challenges for Future: Franchising in Banks K. Ravichandran, Gandhigram Rural University, R. Muruganandham, Sudharsana Raamanujan, R, P. Nandakumar, M. Sasi Siddharth Thiagarajar College of Engineering,,,

The global economic scenario is undergoing a major innovative metamorphosis at a rate never experienced before. All organizations have their brands to face the global marketing challenges to secure a role of leader in this state of economic revolution. Our paper identifies the current marketing challenges and global economic threats for service industries. Besides our paper also explores the management strategies to overcome these challenges in the liberalized economy. The banking service is considered, where the franchising marketing strategies, introduction of new products and delightful customer service by new private sector banks and foreign banks pose a serious threat to the existence and survival of public sector banks profitwise. Hence our paper deeply discusses the benefits of e-banking with a view to minimize transaction cost cum operating expenses thereby increasing the overall net profit to enable for successful survival by overcoming the threats posed by foreign banks.

455 Ball Bouncing Exercise Jayanta K. Nandi, ICFAI Business School, Jaipur,

This exercise is aimed at to demonstrate such dynamics that influence the individuals to achieve the organizational goal as a whole, more effectively and efficiently. During this exercise two balls...

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