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Ge Wind Strategy Case Study

In: Business and Management

Submitted By frankzhcz
Words 4576
Pages 19
ID number: 0971546

Paper in: MBA 23901 Corporate Strategy and Global Business Policy

- GE Wind Strategy Study -

Date turned in:

05.01.2014

For: BI Norwegian Business School-Fudan University MBA Programme

05.01.2014

Content Table of Contents Content ............................................................................................................................ i Introduction .................................................................................................................. ii 1. Industry Analysis ................................................................................................ 1 2. Competitive Analysis ......................................................................................... 4 3. Value chain analysis ........................................................................................... 7 4. Strategy core analysis ........................................................................................ 8 5. Advantages and disadvantages ...................................................................... 9 6. Conclusion .......................................................................................................... 10 7. Reference ............................................................................................................ 11

Page i

05.01.2014

Introduction
This assignment analyses the strategies of GE Wind as a business unit of General Electric (GE) industrial conglomerate from 2001 to 2013. Based on the analyses, the following 3 exam questions will be answered: 1) which strategy is GE using to obtain a leading market position in GE Wind? 2) What is the…...

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