...Executive summary The purpose of this report is to designing a new boutique hotel’s club floor. The structures of this report are as follows. First, we will discuss the background information and state the objective of the report. Second, we will focus on South Korea IT Professionals and analysis their demographic and socioeconomic profile by relevant articles and literatures. Also, the purchasing power and arrival number of South Korean business traveler will be forecasted. Third, we will conduct a service analysis of South Korea IT professionals by Hofstede’s Cultural Dimension. Fourth, Hotel ICON and Butterfly on Prat are selected as our major competitor; therefore we will conduct a competitor analysis to find out their strengths and weaknesses by various kinds of methods. Based on these findings, we will then design the features and services of a new hotel’s club floor in order to compete with our competitors, also we will clarify how these features and service can satisfy our target market, South Korea. Lastly, End with making a short conclusion to see if our works can meet this report’s objectives. Introduction Retain competitiveness is one of the biggest challenge for the hotel. We, consultants of lodging and accommodation management, is always helping hotel to retain its competiveness. Recently, I-Hotel hire us to design the feature and service for their club floor in order to compete with their competitors. The objective of this report is to make a deep analysis...
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...jon24565_ch05.qxd 11/2/05 1:22 PM Page 138 C H A P T E R 5 Business Ethics and the Legal Environment of Business Learning Objectives After studying this chapter you should be able to: 1. Understand the relationship between ethics and the law and appreciate why it is important to behave ethically. 2. Differentiate between the claims of the different stakeholder groups affected by a company’s actions. 3. Identify the four main sources of business ethics, and describe four rules that can be used to help companies and their employees behave ethically. 4. Describe some methods companies can use to strengthen their ethical rules and positions. 5. Appreciate the important ways in which a nation’s business laws and regulations affect business commerce, occupations, and organizations. WHY IS THIS IMPORTANT ? A friend who is an A-student has offered to write your paper, which is worth 25% of your grade, for $50. You need the course to graduate because you only have a low C average. You hate writing, do it very poorly, and know others have had good results submitting this student’s papers as their own. Will you pay the money and submit the paper or submit your own paper and pray for a good result? This chapter will help you learn how to act ethically when facing dilemmas in your business and personal life. This is important because the decisions you make will affect your own future and those of stakeholders of the organizations that...
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...Facts and Statistics LOCATION: Saudi Arabia is a monarchy in southwestern Asia, and occupies most of the Arabian Peninsula. Saudi Arabia is bordered on the north by Jordan, Iraq, and Kuwait; on the east by the Persian Gulf and Qatar; on the southeast by the United Arab Emirates and Oman on the south by the Republic of Yemen; and on the west by the Red Sea and the Gulf of Aqaba. The southeast and southern boundaries are not precisely defined. The Middle East, bordering Iraq 814 km, Jordan 744 km, Kuwait 222 km, Oman 676 km, Qatar 60 km, UAE 457 km, Yemen 1,458 km Capital: Riyadh Climate: harsh, dry desert with great temperature extremes Population: 25,795,938 including 5,576,076 non-nationals (July 2004 est.) Ethnic Make-up: Arab 90%, Afro-Asian 10% Religions: Muslim 100% Government: monarchy Language in Saudi Arabia Arabic is the official language of Saudi Arabia, but English is widely spoken. It is used in business and is a compulsory second language in schools. Among the non-Saudi population, many people speak Urdu, the official language of Pakistan, and other Asian languages such as Farsi and Turkish. Arabic is spoken by almost 200 million people in more than 22 countries. It is the language of the Qur'an, the Holy Book of Islam, and of Arab poetry and literature. While spoken Arabic varies from country to country, classical Arabic has remained unchanged for centuries. In Saudi, there are differences between the dialects spoken in urban areas and those spoken...
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...International Research Journal of Finance and Economics ISSN 1450-2887 Issue 66 (2011) © EuroJournals Publishing, Inc. 2011 http://www.eurojournals.com/finance.htm Impulse Purchasing as a Purchasing Behaviour and Research on Karaman Selda Basaran Alagöz Assistant Professor, Faculty of Economics and Administrative Sciences Karamanoglu Mehmetbey University, 70100, Karaman - Turkey E-mail: seldalagoz@hotmail.com Tel: +90-338-2262000; Fax: +90-338-2262023 Nezahat Ekici Res. Assistant, Faculty of Economics and Administrative Sciences Karamanoglu Mehmetbey University, 70100, Karaman - Turkey E-mail: nezahatekici@hotmail.com Tel: +90-338-2262000; Fax: +90-338-2262023 Abstract Globalisation of markets caused differentiation of products and development of different selling techniques and as a result, consumer’s purchase decision process became more complicated. Lots of inner and outer factors affect consumer’s purchase decision (Ünal and Ercis, 2006). Consumer, who is in the middle of a lot of stimulants like, complicated message content, news, visuals, e-mails etc, is trying to develop a specific purchasing method or purchasing behaviour to handle the situation. In modern societies, shopping and consuming are not only for responding human needs, they also shape people’s lifestyle and even more started to play a part of changing their characters. At this point, we can talk about consumer identity. A person’s all characteristic features pass to his’ consumer identity...
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...jon24565_ch05.qxd 11/2/05 1:22 PM Page 138 C H A P T E R 5 Business Ethics and the Legal Environment of Business Learning Objectives After studying this chapter you should be able to: 1. Understand the relationship between ethics and the law and appreciate why it is important to behave ethically. 2. Differentiate between the claims of the different stakeholder groups affected by a company’s actions. 3. Identify the four main sources of business ethics, and describe four rules that can be used to help companies and their employees behave ethically. 4. Describe some methods companies can use to strengthen their ethical rules and positions. 5. Appreciate the important ways in which a nation’s business laws and regulations affect business commerce, occupations, and organizations. WHY IS THIS IMPORTANT ? A friend who is an A-student has offered to write your paper, which is worth 25% of your grade, for $50. You need the course to graduate because you only have a low C average. You hate writing, do it very poorly, and know others have had good results submitting this student’s papers as their own. Will you pay the money and submit the paper or submit your own paper and pray for a good result? This chapter will help you learn how to act ethically when facing dilemmas in your business and personal life. This is important because the decisions you make will affect your own future and those of stakeholders of the organizations that...
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...C H A P T E R 5 Business Ethics and the Legal Environment of Business Learning Objectives After studying this chapter you should be able to: 1. Understand the relationship between ethics and the law and appreciate why it is important to behave ethically. 2. Differentiate between the claims of the different stakeholder groups affected by a company’s actions. 3. Identify the four main sources of business ethics, and describe four rules that can be used to help companies and their employees behave ethically. 4. Describe some methods companies can use to strengthen their ethical rules and positions. 5. Appreciate the important ways in which a nation’s business laws and regulations affect business commerce, occupations, and organizations. WHY IS THIS IMPORTANT ? A friend who is an A-student has offered to write your paper, which is worth 25% of your grade, for $50. You need the course to graduate because you only have a low C average. You hate writing, do it very poorly, and know others have had good results submitting this student’s papers as their own. Will you pay the money and submit the paper or submit your own paper and pray for a good result? This chapter will help you learn how to act ethically when facing dilemmas in your business and personal life. This is important because the decisions you make will affect your own future and those of stakeholders of the organizations that employ you. A Question of Business How Different Ethical Stances Can Help or Harm...
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...LETTER of TRANSMITTAL Date: To Nargis Begum Lecturer of business administration World university of Bangladesh Dear Madam, This report entitled “job satisfaction of an industry” is an integral part of our academic program for the BBA degree we have worked various aspects on this matter. We are grateful to you for giving is this exposure to achieve tremendous real life experience during this work. We put the best performance on it. It’s been a pleasure for us to submit here with our dissertation, which has been prepared under the smart and dynamic leadership of a personality like you, again we gratefully thank you for the part of your experience, knowledge and views you share with us. We pray and hope that you would kind enough and grant us and obliged there by. Your sincerely Shohel Rana BBA, 31st A World University of Bangladesh ACKNOWLEDGMENT This report consists of the contribution of several individuals and institutions. At the beginning we would like to pay my gratitude to the almighty Allah for given us the ability to work under all circumstances, then we would like to thank and our heartiest gratitude goes to prof supervisor Nargis Begum, lecturer world university of Bangladesh. Who approved the proposal and gave a comprehensive idea in completion of the report without her guidance and assistance this work would not have been possible for us to complete. We would like to thank the authority of “………..” to give us the valued opportunity...
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...every level. By offering the convenience of shopping in comfort, assisted by customer focused staff, and a wide selection of exotic and basic groceries to choose from, Le Marché aims to be the preferred destination for food shopping in India. We visited the store on 27th October around 5 pm and recorded our observations. To record our observations we kept in mind the various components of Consumer Behaviour, like: * Meaning * Learning * Self Concept & Personality * Culture * Research * Motivation * Dispositon * Group Influence Observer 1 (Meaning) Consumer Meaning differs with respect to an individual, his past experience, his future expectations and his background in terms of his culture, age, gender, income, lifestyle, use purpose, usage...
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...CHAPTER 7 DEVIANCE AND SOCIAL CONTROL Deviance 171 Social Policy and Social Control: Illicit Drug Use in Canada and Worldwide 193 What Is Deviance? 171 Explaining Deviance 175 Social Control 182 Conformity and Obedience 182 Informal and Formal Social Control Law and Society 186 Crime 185 187 Types of Crime 188 Crime Statistics 190 The Issue 193 The Setting 193 Sociological Insights 193 Policy Initiatives 193 Boxes RESEARCH IN ACTION: Street Kids 183 sOCIOLOGY IN THE GLOBAL COMMUNITY: Singapore: A Nation of Campaigns 186 TAKING SOCIOLOGY TO WORK: Holly Johnson, Chief of Research, Canadian Centre for Justice Statistics, Statistics Canada 192 Cigarette smoking has become stigmatized in Canada. This newspaper advertisement, sponsored by Health Canada, reverses the typical advertising strategy of equating smoking with sexiness. 169 H eidi Fleiss was in her late twenties when she was arrested for operating a call girl service. At the time, her pediatrician father had reacted flippantly, “I guess I didn’t do such a good job on Heidi after all.” Later, he would be convicted of conspiring to hide profits from his daughter’s call girl ring. Fleiss had dropped out of school when she was sixteen and established a liaison with a playboyfinancier who gave her a Rolls-Royce for her twenty-first birthday. In her early twenties, Fleiss interned in the world of prostitution by working for Madame Alex (Elizabeth Adams)...
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...Center of International Programs International Cultural Exchange School Donghua University Undergraduate Research Project: Motivations for impulsive buying behavior and the effective marketing strategies selling grocery products Case: CITY SHOP By: Ilja Khanan Nationality: Germany Major Business Administration Student ID: 113110246 Supervisor: Nikola Zivlak Date: June 2014 Abstract For over sixty years, marketers and consumer researchers have studied Impulsive-buying behavior. Today, 30 to 60% of all purchases are impulsive in the USA (Crawford & Melewar 2003) for different product categories and it is considered to have a $4.2 billion annual volume. That’s why it is becoming more important for marketers to understand how people can be influenced when shopping in order to increase revenues and profits. Millions of dollars are spent on in-store marketing efforts. Over the years, different models have been created for marketers to better understand the key drivers that lead to impulsive buying. This dissertation is written for the retailer or marketer who will adjust their marketing strategies to capture the opportunities of the consumer impulse purchases. This dissertation focuses on City shop and the strategies they use to encourage impulsive buying behavior. The thesis will cover the following topics in regard to impulsive buying: - Factors and influences that lead to impulsive buying behavior? - The different promotional...
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...UNDERSTANDING LEADERSHIP • Prentice defined it as “the accomplishment of a goal through the direction of human assistants” • Understand people’s motivations and enlist employee participation • Understand fellow workers • Relate individual goals to group goals A. Problems and Illusions • Crude forms of leadership rely on monetary rewards and alleviation of fears • Human beings are not machines, have complex responses • Each player must fully understand his part, its relation to group effort and want to carry it out • Find ways to channel wants into effective cooperation B. Relations with People • Two basic lessons – Men are complex and men are different • Enable superiors to know subordinates as human beings • Must be in a position to satisfy them • Understand implications of his own actions • Consistent and clear decisions C. Pitfalls of Perception • Worst difficulties come from misperceiving reality • Successful leader is prepared for such misperceptions • Psychological difficulty of being a subordinate • Understanding leader doesn’t consider them inferior, but maintains a psychological distance • Eliminate phony democracy D. Goals in Development • Balance risks and returns • Executive must watch long term growth of his men • Long run growth vital part of continuing leadership • Development limited only by contributions ...
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...Cultural Analysis of Italy I. INTRODUCTION Italy is one of the most crowded nations in Europe with a population of roughly 58.2 million. As country, it has much to offer its citizens and visitors. The capital of Italy is Rome (also known as the Eternal City) and is almost 3,000 years old. It has been the capital since 1871 and is home to the Dome of St. Peter's, the Sistine Chapel, the Coliseum, and the famous Trevi Fountain. They are well known for their culture and food, along with their easily recognizable shape as a boot. They are passionate about many things, including their food. When McDonald's opened in 1986 in Rome, food purists outside the restaurant gave away free spaghetti to remind people of their culinary heritage. The richness of its past and the 'live-life-to-the-fullest' attitude combine to make Italy a must-see travel destination. II. RELEVANT HISTORY Evidence of civilization has been found on the Italian peninsula dating far into pre-history. Thousands of rock drawings discovered in the Alpine regions of Lombardy date from around 8,000 BC. There were sizable settlements throughout the Copper Age (37th to 15th century BC), the Bronze Age (15th to 8th century BC) and the Iron Age (8th to 5th century BC). In the north of Italy, the Etruscan culture took hold around 800BC, while Greeks settled in southern Italy from 700 to 600BC, namely in Apulia, Calabria and Sicily (then known as Magna Graecia). The Roman Empire (5th Century BC to 5th Century AD) The...
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...Effecting Change with Respect and Humility: It Starts with Success in Your Classroom Chapter Nine I. II. III. Effecting Change as a New Member of a Community Getting Started: Tangible Steps Toward Effecting Positive Change Conclusion: Do Choose Your Battles—Wisely As mentioned at the start of this text, your commitment to propel your students to achieve ambitious academic goals is an effort to make change. As new members of our school and community, we must approach any attempts to make change with great respect and humility. This is even more critical if you seek to change policies or practices at your school that you believe to be inhibiting your students’ academic achievement. Your quest to close the achievement gap for your students in your classroom may lead you to encounter other, related problems that you are eager to take on and overcome. Perhaps there are special education placement policies that you believe could be adjusted to better serve the needs of your students. Perhaps a mandatory dress-code check is leading to excessive tardiness to first period. Perhaps you have opinions about how money should be spent. As a member of your school community, you may be able to influence some of those policies and decisions. If and when such issues truly hinder your students’ learning, you may feel the need to engage in those issues to maximize the likelihood that your students can meet their academic goals. Of course, how you choose to approach the issues can be just as...
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...PN MENTAL HEALTH NURSING EDITION . CO NT ASTERY SERI ES TM N E R EV MOD IE W LE U PN Mental Health Nursing Review Module Edition 9.0 CONtriButOrs Sheryl Sommer, PhD, RN, CNE VP Nursing Education & Strategy Janean Johnson, MSN, RN Nursing Education Strategist Sherry L. Roper, PhD, RN Nursing Education Strategist Karin Roberts, PhD, MSN, RN, CNE Nursing Education Coordinator Mendy G. McMichael, DNP, RN Nursing Education Specialist and Content Project Coordinator Marsha S. Barlow, MSN, RN Nursing Education Specialist Norma Jean Henry, MSN/Ed, RN Nursing Education Specialist eDitOrial aND PuBlisHiNg Derek Prater Spring Lenox Michelle Renner Mandy Tallmadge Kelly Von Lunen CONsultaNts Deb Johnson-Schuh, RN, MSN, CNE Loraine White, RN, BSN, MA PN MeNtal HealtH NursiNg i PN MeNtal HealtH NursiNg review Module editioN 9.0 intellectual Property Notice ATI Nursing is a division of Assessment Technologies Institute®, LLC Copyright © 2014 Assessment Technologies Institute, LLC. All rights reserved. The reproduction of this work in any electronic, mechanical or other means, now known or hereafter invented, is forbidden without the written permission of Assessment Technologies Institute, LLC. All of the content in this publication, including, for example, the cover, all of the page headers, images, illustrations, graphics, and text, are subject to trademark, service mark, trade dress, copyright, and/or other intellectual property rights or licenses...
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...MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1)Some countries outlaw ________, a practice in which a company prices its products lower than they are priced at home. 1) _______ A)gray marketing B)dumping C)black marketing D)parallel importing E)countertrading TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 2)A casual research design tracks the responses of the same sample of respondents over time. 2) _______ TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 4)Problem recognition is the first step in the buying decision process in the business market. 4) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 5)Why would a company adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy? 5) _______ A)to take advantage of economies of scale B)to remove the need for disintermediation C)to move a product to the next stage of its product life cycle D)to more efficiently focus on its CRM strategy E)all of the above TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 6)The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product. 6) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 7)Brand managers are...
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