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Gene One

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Gene One Fund Raising

Change in business is constant. How leaders of organizations analyze whether or not their organization will be able to change with the times is critical to a successful business. Gene One is an extraordinary biotech company led by a dedicated and talented leadership team. The company began with an idea and two million dollars, eight years later the company became the first biotech company to eliminate disease in tomatoes and potatoes through biotechnology and is worth 400 million dollars. The purpose of this paper is to introduce two strategies to secure funding through venture capital or IPO that supports the company's goals to introduce new products and continue meeting 40% growth targets.

Venture Capital

Pursing venture capital is an important step for a rapidly growing business, especially when not seeking an IPO (Inc., 2010). The technology developed by Gene One is already on the market and the industry is experiencing a high level of investor interest that gives Gene One an advantage in the venture capital market. However, targeting the right investors makes a significant difference. Gene One is targeting investors that align with the research philosophies that facilitate the research and development team without having to worry about any private agendas. The research and development team will continue developing the innovative technologies expected, aiding the organization to realize its growth potential, and meeting the minimum 40% revenue growth target.

Implementation

The implementation of this strategy has several steps. The first step is to review the board of directors, CEO, and leadership team to ensure that the right people are in the right place. The company currently lacks the leadership experience in venture capital fund-raising and will hire someone or hire a consulting firm can provide the

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