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General Banking Division of Social Islami Bank Limited

In: Business and Management

Submitted By fabishaibal
Words 15424
Pages 62
Introduction

1.1 Background of the Study

Banking system occupies an important place in a nation's economy because of its intermediary role; it ensures allocation and relocation of resources and keeps up the momentum of economic activities. In a developing country like Bangladesh, the banking system as a whole has a vital role to play in the progress of the economic development. The demand , motivations and priorities of the consumers are the first crucial steps towards the improvement of customer satisfaction .And customer will satisfied if they get proper products and services .
Deposits are the most important department of any bank. It consists of current, saving and fixed deposit transaction etc, the core objectives of deposit is to increase the economic growth of the nation. This department is very important for the bank, which requires knowledge based banking activities. No country can survive without a perfect Deposit mechanism, that’s why I put emphasis on this department.
Quality customer service by Deposit department is essential to building customer relationships .The high level of customer loyalty depend on the quality of the core services. If a service provided by this department is not up to the mark then a company can lose its loyal customer. And it also can’t be able to get new customers. The department should use new technology and should develop new strategies for satisfying the customers. And if the manager and the department can give different features in service then it will help the organization to come closer to the customer and can highly satisfy. Today’s world is changing very rapidly as new businesses are emerging by placing the old ones. In this new millennium, people feel a growing uneasiness about the future. Many countries suffer from chronic high un-employment, a persistent deficit and deteriorating...

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