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General Motors' Crisis Communication Plan

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Submitted By bergmannm
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General Motors’ Crisis Communication Plan Public Relations & Corporate Communications

Company Overview General Motors (GM) is an American global car manufacturer headquartered in Detroit Michigan. Employing 202,000 people, GM produces automobiles in 31 out of the 157 countries in which it conducts business. In 2011, GM succeeded in surpassing Toyota and Volkswagen with the largest number of sales worldwide, 9.03 million vehicles1. At the heart of General Motor’s charge is customer satisfaction: “At the new General Motors, we are passionate about designing, building and selling the world’s best vehicles. This vision unites us as a team each and every day and is the hallmark of our customer-driven culture.”2

Background Information As the world emerged into the 20th century, automobiles were viewed as new, cutting edge technology. Little did the world know how dependent economies would become on this “carriage with no horses.” In order to meet the growing public demand for automobiles, new companies emerged on a widespread scale. Among the first on the scene was General Motors founder, William “Billy” Durant who founded the company on September 16, 19083. Throughout the first few decades after the company’s creation, General Motors only held possession of Buick Motor Company, but as the years progressed General Motors acquired an additional twenty car manufacturers including Oldsmobile, Cadillac and Oakland, also known as Pontiac. After the world recovered




from the devastation of World War One, the demand for automobiles was at an all time high4. No where was the demand for automobiles more prevalent than in the...

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