...General Motors is one of the world's largest automotive companies. GM’s history starts from 1908, when an enterprising William Durant bought several small companies in the which produced cars, combining them into one company and called this company: «General Motors Company» (General Motors). The company introduced to the world «Buick» trucks which later became famous all over the world. During two years, GM bought about twenty of such small firms. Company’s international headquarters is located in Detroit. GM is doing business almost in 120 countries of the world with its 209,000 employees (General Motors). GM and its strategic partners produce cars and trucks in 35 countries, and the company’s largest markets in the world is China, U.S., Brazil, Britain, Canada, Germany, Italy, Russia and Mexico. General Motors currently owns following automotive brands: Alpheon, Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall. However, automotive brands such as Oldsmobile, Pontiac, Hummer, Saturn, Acadian and Geo were also belonged to GM’s previous brands (General Motors). At the end of the first decade of the 21st century GM's financial condition has deteriorated. In 2009 the company has started bankruptcy proceedings - the court of the Southern Federal District of New York had filed a lawsuit. Under the terms of the bankruptcy, the U.S. government gave the company about $ 30 billion, and in return received a 60% stake in the concern, the Government of Canada - 12% stake for $ 9...
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...CASE: General Motors Situation: General Motors is a well-recognized brand from USA that is struggling trough the past years. The company is currently in debt, also it received $13.4 billion in government loans, and it announced a loss of $30.9 billion. GM needs to create a good plan in order to keep working in the automobile industry and become a great competitor. Strengths: * It has assembly, manufacturing, distribution, office and warehousing operations in 55 other countries * General Motors Brand is well rooted not only in America but also throughout the world. * GM shares still aggressive in China * GM experiences for nearly a century will help them come back in the competition * Variety of different brands help them to reach all target markets Weaknesses: * They are behind on alternative energy movement * They are on debt with the government * Poor organizational structure since there is lack of communication between employees from the top to bottom * Profitability is decreasing * Downsizing thousands people Opportunities: * They can use its competitors ideas to get back into the race * They still have loyal customers * Increasing demand for hybrid/electric vehicles * Opportunities in emerging markets * Changing consumer demand for new model types and styles Threats: * Gas prices are increasing rapidly * Competition is developing new car styles and efficient * Rising raw materials prices *...
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...General Motors SWOT analysis MGT 521 March 31, 2014 Overview of SWOT matrix “The SWOT matrix is an important matching tool that helps managers develop four strategies.” (David, 2011) This matrix is important to any business because it will show the organizations strengths and weaknesses as well as any opportunities and threats that arise. The SWOT analysis is a great tool for strategic planning, however, it is not as useful for showing how to achieve a competitive advantage. The matrix is divided by SO (strengths –opportunities), WO (weaknesses-opportunities), ST (strengths-threats) and WT (weaknesses-threats). Each type gives a different focus for the organization. Internal Weaknesses and Strengths After the recall of April 2012, and the continuous recalls thereafter, there was a negative impact on the company sales. When looking at the Internals of General Motors, leadership plays a role in the weaknesses that it is having today. The internal strengths of General Motors are a strong market position and brand portfolio. General Motors is brand that people know and respect and many are very loyal to the brand. While using this as a factor, General Motors stated to focus on new research and developments that would give them an advantage over their competition. While they were behind Toyota in the energy efficient car, they are making strides to make their bigger vehicles bore fuel efficient. General Motors is also becoming diversified globally. External...
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...First Name Last Name Professor Marc Hamilton MGMT 5603032 Management Policies and Practices 1 June 2014 General Motors SWOT Analysis Founded in 1910, General Motors is one of the largest and highly valued cars, trucks and automobile manufactures in the United States with a vision to design, build, and sell the world’s best vehicles. General Motors is a company that has significant impact on our U.S. economy. As I do a SWOT analysis on General Motors I will evaluate the company’s strengths, weaknesses, opportunities, and threats, to gain perspective on GM and there future as a company. STRENGTHS: Product Branding. First and foremost, General Motors has produced and branded a variety of automobiles both international and region specific such as Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling which for some have become household names. From electric and mini-cars to heavy-duty full-size trucks, monocabs, and convertibles, General Motor’s dynamic brands offer a comprehensive range of vehicles in more than 120 countries around the world (About GM). Global Presence. Another strength GM shares, is their global presence, with factories in Brazil, Russia, India, and China (collectively BRIC) along with having assembly, manufacturing, distribution, office, and warehousing operations in 55 other countries. Of those BRIC factories, GM has the strongest presence in China due to their emerging economy that continues to grow gradually...
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...Management Policies and Practices Marc Hamilton 24 October 2012 GM SWOT Analysis As one of the world’s largest automobile manufacturers, General Motors (GM) was found in 1910. Today, GM has become an essential organization in the US that has a significant impact on the overall economy. GM markets its products under these well-known automobile brands: Buick, Chevrolet, GMC, FAW, Daewoo, Cadillac, Holden, Jiefang, Vauxhall, Opel, and Wuling. Followed by the US, Brazil, UK, Canada, Italy, and Germany, now China has become the largest market for automobile industry. SWOT analysis stands for the analysis on strengths, weaknesses, opportunities, and threats. Strengths: The first strength GM has is its brand value and image. Since 1910, General Motors has established a stable market share along with Chevrolet, Cadillac, and Buick and become a household name. Moreover, GM brand is rooted not only in the US but also throughout the whole world. Second, General Motors has a large global presence as well. GM truly has a big worldwide presence that it has manufacturing, assembly, and warehouse operation in 55 countries. Third, high quality products and services have always been the center for the company for achieving success. Finally, GM has a significantly high market share that it runs the business in 157 countries. Weaknesses: First, GM has complied more than 1000 dealerships for closure. At the end of 2008, General Motors had 715 dealerships in Canada, but a year later, GM has called...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...Strategic Management Process Audree Luevano MGT/498 Strategic Management October 31, 2013 Mario Ducret Strategic Management Process The strategic management process is a valuable process to any organization wanting to remain competitive, profitable, and remain in business. General Motors is such an organization that has used the strategic management process to turn itself around from failing in the automobile industry to being back on top of its game. Primary Components The primary four components of strategic management process are environmental scanning or analysis, strategy formulation, strategy formulation, strategy implementation, and evaluation and control. According to Wheelen and Hunger (2010), “Strategic management is a set of managerial decisions and actions that determines the long-run performance of a corporation” (p. 5). The first component of environmental scanning or analysis which simply put is looking at the organization as a whole and identifying what the organizations strategic factors are both in externally and internally. The best way to do this is a SWOT analysis. The SWOT analysis will identify the opportunities and threats that are external to an organization and in addition will identify the strengths and weaknesses that are internal to an organization. After identifying the organizations strengths, weaknesses, opportunities, and threats, the next component in the strategic management, the strategy...
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...Competitive Positioning: Ford Motors [Type the document subtitle] [This paper tries to analyse the competitive positioning of Ford on the basis of various business and strategic parameters which affects the profitability of Ford.] 2013 SilverSpark Microsoft 10/14/2013 EXECUTIVE SUMMARY: The company which is taken into consideration is Ford Motors which is an American multinational company. The study is about the company’s background, size, competitors, product life cycle, swot analysis, customer’s traits and the company’s positioning CONTENTS: 1. An Executive Summary..............................................................................2 2. Company & product background..................................................................2 3. Market analysis: Size, Competitors and Product Life .....................................4 4. SWOT Analysis...........................................................................................6 5. Customer traits and Segmentation ................................................................7 6. Positioning Strategy.....................................................................................7 7. Conclusion..................................................................................................7 8. References..................................................................................................8 COMPANY AND PRODUCT BACKGROUND: Ford Motors is an automobile company...
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...SWOT analysis and it’s importance in market segmentation. SWOT (Strength, Weakness, Opportunity and Treat) Analysis is one of the management tools which provides management an overview on the Strengthen, Weakness, Opportunities and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the SWOT analysis organizations can examine the various factors both internally (Strength and Weakness) and Externally (opportunities and treats) to improve business performance. The analysis will be used to “quickly overview the business strategy” Jobber and Ellis-Chadwick, (2013). Swot Analysis provides a core information on the business organization not only the marketing aspect but also other components that contribute and affects the success of it’s business operation, Management can prepare itself for taking proper course of action in identifying marketing objectives and designing core strategies and gain competitive advantage in breaking the market. Marketing Audit Organizations develop a plan of action through which they proceed with their business operation, in order to assess their past performance, current position in the market as well as where they want to be in future operations. One of the tool that can answear these issues are to have an internal and external audit...
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...Talon Lewis Professor Marc Hamilton MGMT 56030 21 Jan 2015 General Motors SWOT Analysis General Motors Company (GM) is a corporation that designs, constructs, and sells automobiles. GM own nearly 18 different brands which includes Cadillac, GMC, Buick, Chevrolet and many others (General Motors). The enterprise operates globally and is the largest automobile manufacturer in the world. Some of GM’s main competitors are Ford, Tata, Nissan, Toyota, Volkswagen AG, and Honda. Looking at its competitors GM performs above par compared to its competition. As many automobile manufacturers, GM faces strong challenges, threats, and weaknesses, but also has many strengths and opportunities open to it. First, we must look at the strengths of the company, which play a key role in the company’s success. Furthermore, General Motors has a strong global presence in the marketplace. GM was the leading auto manufacturer regarding sales for 77 years until 2007(General Motors). While the business continues to grow and expand its presence on the global scale, they are already operating in 157 countries. Chevrolet, one of eighteen brands GM holds, reached world record sales with 4.95 million units in recent years. After the 2008 bailout, GM has needed to revise and establish new visions and strategies for the company. With the reorganization of tactics and employees, this leads to the next strength of GM. New management, appointed and lead by Daniel Akerson as CEO, he wiped the bureaucratic organizational...
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...Moise Jinior Professor Hamilton SWOT Analysis 8/22/12 General Motors SWOT Analysis Strengths If we look to the strategy analyses General Motors (GM), first of all GM needs to focus on their strengths. The advantage that General Motors had it’s the brand value that they made over these pass decade. Everything started in Michigan; General Motors was created around 1900’s. They always has been made some amazing high quality cars for their customers, and from this remarkable work they were know as one on the best automobile brand worldwide. The products that General Motors provide are safe and they guaranty a long lasting service to their client. In addition GM wanted to be unique compare to the competitor such as Ford whom as been on the automobile market at the same period. GM developed a large different brand such as Cadillac, GMC, Buick and Chevrolet. With These different products line General Motor was able attract a large number of costumers. Another strength, General Motors from been just an US company afterward they became an international company. Even though they had been successful in the worldwide market but not as great as the US markets. General Motor sell they car oversee in 60 countries over the globe. To make this possible GM needs partner such as dealerships over the world to provide they new product and they service to the costumer. GM has one of the most important and biggest...
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...Executive Summary Toyota is arguably one of if not the most success automobile manufacturing companies in the world. With annual revenue of over $200 billion and over 300,000 employees across 27 countries, even the smallest decisions could have huge repercussions. It is the purpose of this audit to offer a in depth review and examination of Toyota’s marketing environment, objectives, strategies and activities to determine what are the key elements of their success, potential issues the need to avoid or improve on and any new opportunities to further maintain their position as industry leaders. Toyota has positioned itself as one of the automotive industry leaders with the highest market share when based on sales volumes. Toyota also maintains this strong market position across many countries. Toyota has developed a wide range of vehicles catering for all types of customers, from low to very high income, with easy access to their products thanks to a global distribution system. The company makes a strong effort to be well rounded and remains strong in innovation, brand reputation, good prices and international relationships. This strong market position is largely attributed to Toyota’s value proposition to provide customers with the best range of models, at affordable prices, all whilst maintaining our long-standing reputation for manufacturing excellence and for producing high quality vehicles that are safe and reliable. The efficiency and capacity of the Toyota production...
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...Ford Motor Company (Case Analysis) Group #6- TGAA TTH 1:00 Member 1- Taylor O’Neill Member 2- Knyra Ratcliff Member 3- Alex Perkins Member 4- Xu Han Member 5- Kevin Carter Member 6- Alex Dundon/ Nick Tran Presentation Date: 11/17/15 Introduction Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the fifth largest automaker in the world. Throughout the paper we will be sharing background information of the company such as the vision statement, mission statement, company history, the industry, and our company’s strategy. We will also be sharing the elements of Ford’s internal and external environment (includes historical and competitor financial information), problem statements, possible alternative solutions to those problems, and our recommendations as to which alternative solutions would be best used in response to the problems at hand. Towards the end of our case analysis on Ford Motor Company there is a visual present for both the SWOT analysis and the grand strategy matrix. We have provided appropriate and significant content in completion of this case analysis. Background Vision Statement “To become the world's leading Consumer Company for automotive products and services. (Homepage, 2015)” Mission Statement “One Team. People working together as a lean, global enterprise...
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...Tesla Motors, Inc. 8 Step Case Analysis Method Khushboo E Jahan Marissa Shotwell-Tabke Guojun Zhang GBA 517 Dr. Kevin Moncrief Fall 2015 Table of Contents Introduction pg. 1 Company Background pg. 1 Products pg. 2 Business Mission pg. 3 Marketing Objectives pg. 4 Strategic Issues pg. 5 Promotion pg. 5 Pricing pg. 6 External Environment pg. 6 Distribution pg. 10 Constraints pg. 12 Firm Specific pg. 12 Limited Product List pg. 12 Limited Manufacturing capacity pg. 13 Distribution & Service Network pg. 13 Limited Exposure in Foreign Market pg. 14 Lithium Ion Battery Safety pg. 14 Industry Specific pg. 15 Fluctuating Foreign Exchange Rates pg. 15 Supply Chain Providers pg. 15 Future Growth Depends Upon Consumers’ Willingness to Adopt Electric Vehicles pg. 16 Environment and Safety Laws & Regulations pg. 16 SWOT Analysis pg. 18 Findings pg. 23 Finding #1 pg. 23 Finding #2 pg. 25 Finding #3 pg. 25 Solutions pg. 26 Solution #1 pg. 26 Solution #2 pg. 26 Solution #3 pg. 26 X. Recommendation and Justification pg. 28 XI. Implementation and Gantt Chart pg. 30 Implementation Time Table pg. 30 Gantt Chart pg. 32 XIII. References pg. 33 List of Figures Figures Figure 1 –...
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...Cadillac Automotive Market Structure CADILLAC AUTOMOTIVE Cadillac Automotive is a U.S based automobile manufacturer that manufactures luxury vehicles. The company is owned by General Motors. Cadillac originally used to make carriages. The company sells in more than three dozen countries with its major operations centered in North America. It is known to be the second oldest automobile manufacturer in U.S. after GM and Buick. The industry Cadillac operates in is highly lucrative and money making (SWOT analysis of General Motors, 2013). The luxury cars do not make money by mass production rather by selling on premium prices. Here is the analysis of the industry Cadillac serves in and a discussion of its market structure (Automotive Strategy, Planning & Analysis: IHS Automotive, 2013). MARKET STRUCTURES The market structure tells the way business is done in an industry. The market structure can be of four basic types. A market may have strong government regulations or no government intervention at all. Also the market structures differ on the basis of companies in an industry. Following table describes how automotive industry differs from other industries and what market structure it has. Cadillac Automotive | Oligopoly | Perfect competition | Monopoly | Monopolistic Market Structure | Industry: Automobiles * There are multiple automobile manufacturers * Some of the major players are GM, Ford, Toyota, Honda, Ferrari, Lamborghini, and BMW. | The oligopoly market...
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