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General Motors

In: Business and Management

Submitted By brody112
Words 3578
Pages 15
Table of Contents

Executive Summary………………………………………………….2

History of General Motors…………………………………………...3

General Motors Exports to Argentina………………………………3

General Motors Exports to Brazil…………………………………...4

Trade Agreement between South America………………………...5

General Motors and WW II…………………………………………...6

General Motors in South Africa………………………………………7

General Motors in China………………………………………………7

The Chevrolet Brand…………………………………………………..8

Conclusion………………………………………………………………9

Works Cited……………………………………………………………..10

Executive Summary

General Motors (GM) is one of the big three auto makers in the world and they have built some of the most famous vehicles on the road which have met all different types of consumer’s needs.
General Motors has taken an unexpected turn in the past several years for the worse due to the changing economy that is affecting the world. Many economists claim that the United States has been pressed into a recession that started with the housing crisis in 2008. From this crisis restricted a major banking crisis that has led to financial institutions implementing tighter lending guidelines for businesses. This has greatly affected General Motors since the company relies heavily on short term returns.
Out of all the auto making companies during the crisis of falling sales and crashing returns, General Motors was hit the hardest and filed bankruptcy. The fact that General Motors has such a large portfolio is working directly against their success because of the fact that they are spread completely too thin; by being unable to focus on the core products that are vital to the company’s success.
General Motors has historically built brands around the theory that they will be consumed whether or not they are manufactured around consumer tastes. This absence of changeability and the incapacity to discover long term...

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