...| Generation 1: Years children were raised (1950-1970’s)Georgia | Generation 2: (1970’s-1990’s) Georgia & Florida | Generation 3: Years(1990’s-2010’s my generation) Florida | Parenting Practice 1: Education | Parents in my family thought education was more key than anything, and kids faced discipline if they skipped school or did bad | Education was very important like the previous generations but more kids starting to use sports and activities to help pay for school | Education was important, but sports was just as important because it was the only way some of the kids could afford college | Parenting Practice 2: Extracurricular activities | Kids didn’t really play sports, they did hunting and picking tobacco | Kids played a lot of sports and hung with friends | Extracurricular activities were very important and is was very serious especially football, even some of the parent pushed them harder in sports than school | Parenting Practice 3:Relgion Involvement | Kids had to pray and were not allowed to curse | Kids attended church every week and had to use read the bible everyday | Kids rarely attended church | Parenting Practice 4:Discipline | Kids were whooped and did extra chores | Kids were whopped and not allowed outside | Less whooping more taking away of technology, and not allowing them to go outside | Introduction The “Miller” family has its great share of similarities and differences within 3 generations. We like to define our generations by at...
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...As of 2013, Danielle Eby organized the sports demographics in her article, “2013 Sports Fan Demographics”, Major League Baseball has the second oldest crowd associated with it, right behind the Professional Golfers Association. 50 percent of baseball fans are 55 or older, only about 24 percent are under the age of 34. Which is a much lower percentage than the National Hockey League, with 37 percent of their fans being less than 34 years old. Major League Soccer has almost double the amount of fan viewers under 34, with 40 percent of the demographic being fans of the MLS. The National Football League is one sport that was actually surprising, anticipating that it would have a majority of its fans being under the age of 34, it actually only has 29 percent of the population identifying as viewers, which is still 5 percent more than Major League Baseball. Finally, the sport with the most viewers under the age of 34 is the National Basketball Association. The NBA has about 45 percent of its fans below the age of 34 (Eby). What does this mean for the future of baseball?...
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...States, Canada, New Zealand, Australia, Great Britain, New Mexico, Brazil, and Argentina. In the US today the big races are the ones done by the professionals, and that is in NASCAR. NASCAR is a sport where men and women can race automobiles that are upgraded for speed and aerodynamics. On some tracks race car drivers can drive up to 200 and 600 miles at speeds of 200 miles an hour. Racing was started by moonshines back in the 1920s where they had to out run the law because they were smuggling alcohol which in there time was banned because of 18th amendment, and...
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...Deepak Tiwari (IMC Plan) Executive Summary The intention of this Integrated Marketing Plan is to assist Red Bull to spread its wings across the country, eliminate the threat from competitors and increase sales. The IMC plan uses all the available media channels to promote the brand throughout the year because of the market needs. The Red Bull Company cannot afford to stop advertising any given time of the year and thus it has to have good and effective marketing plans to lure the customers. The chances of customers shifting to other competitors are high and thus Red Bull should use this marketing plan to develop loyal customers. Table of Contents INTRODUCTION 4 SWOT ANALYSIS 5 CONSUMER BEHAVIOR & MARKET ANALYSIS 6 CONSUMER POWER: 7 CUSTOMER ANALYSIS 7 MARKETING OBJECTIVES & STRATEGIES 8 TARGET MARKET PROFILE 8 POSITION STRATEGY 8 INTEGRATED CREATIVE STRATEGY STATEMENT 9 ADVERTISING OBJECTIVES 9 CREATIVE BRIEF 10 CREATIVE EXECUTION 11 MEDIA OBJECTIVES & STRATEGIES 12 REACH 12 FREQUENCY 12 ALLOCATION OF BUDGET 12 MEDIA STRATEGY 12 SCHEDULING 13 PUBLIC RELATIONS OBJECTIVES & STRATEGIES 14 PR OBJECTIVES 14 TARGET AUDIENCE 14 KEY TARGET MEDIA 14 EVALUATION PLAN 15 CONCLUSION 15 REFERENCES 16 Introduction In the 1970s, the Red Bull Company took marketing and ingredient ideas from energy drink named Krating Daeng from Thailand (Red Bull, 2015). By the year 1987, An Australian named Dietrich Mateschitz developed the Red Bull drink through the...
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...earlier Reebok had sold far more products regarding sport gears and now Nike wanted to change that fact. Nike had earlier mostly been well known for running shoes but now when the market started to grow rapidly, Nike wanted a piece. People at this time were buying exercise equipment at high levels and also aerobic had recently been introduced in the society, which caused a general enthusiasm about exercising mostly amongst women. So Nike took advantage of all this and launched this campaign to challenge all kinds of demographic. The "Just Do It" phrase was a wakeup call and criticism to does that did not exercise and was lazy. Target audience The target audience of this campaign is generally people who can actually do fitness or different sports, so the older generation 55-60 and above is not the aimed target audience. The reason for that the older people is not the main target is probably because this generation of people are unhealthy, old and weak as it is. Instead I think that the most important group of people for this campaign to succeed is the younger generation, (16-25). The campaign target younger people who both practice sport as well as those who simply need or wants to be fit. The target audience is those who want to feel hip and usually buys the most modern sports gear. The characters in this campaign tells us that it is not a special sport or activity they are advertising instead it is celebrities of all kinds of sports which almost everyone know about and I would...
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...Solman Nasseri Professor Vanderklein BIOL 213-04 30, September 2015 Newspaper Article 2: Sports The world is a very cruel and dark place that can sting really badly at times, especially in regards to sports. The article written by Victor Mather Another Injury For Derrick Rose, More Waiting By the Bulls can be seen as an allegory, which means it can be either seen from two different perspectives, one from a sports analyst or one from an ecologists perspective and in this case we will relate it to Ecology. One of the NBA’s most famous and notorious franchises in NBA history the Chicago Bulls, has had another setback with the upcoming season. Their star point guard Derrick Rose has suffered a facial fracture. Now we might ask ourselves how this could be seen to relate to ecology. First and foremost “The N.B.A. is a superstar-driven league” (1 Mather). With this said I can relate it to ecology in the sense that this sport like any other is survival of the fittest (not in regards to reproduction of course, but to which team and its players can stay the healthiest and thrive to move on). Secondly, the teams always with more talent and superstars always have gone the furthest and have always succeeded while the weaker teams have gone unnoticed and eventually die off. Exactly how nature works as well the stronger live and the weaker die off. Now Derrick Rose is that key link for the Bulls to cross that line between strong and weak. Every time he has managed to stay healthy he has...
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...Place ……………………………………………………………………………..23 Promotion ………………………………………………………………………26 References ………………………………………………………………………………………28 Appendices .…………………………………………………………………………………….29 Executive Summary X-Vacation is a company with an innovative solution for the average family vacation. With our services, eventually all over the world, we will be able to provide the ideal vacation scenario for all family members. The company will have its roots in Orange County, but as soon as 2010 we hope to have contractual agreements with large hotel chains all over the world. We want to provide a network of extreme sports activities. The best way to do this is through hotels all over the world X-Vacation got its inspiration from a growing generation Y, a significant increase in participation in extreme sports, and the lack of competition. Generation Y is a generation with power, many are still in high school, but they influence the way the money in a family is spent, and their interest in our services will skyrocket the company’s success. Currently our main competitors are...
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...adequately to support your suggestions. Report writing format should be used. Word count: 2582 Executive Summary In this report, Nike’s case will be studied with reference to the marketing challenges the company has faced. The methods regarding overcoming those challenges will also be studied in this case. Nike has grown from selling shoes from a car boot in 1964 to one of the world’s bestselling sports shoe brands by 1974. Once the brand was established as bestselling, there were marketing challenges to overcome. Some of those marketing challenges faced by the company will be discussed in this report. The first challenge is the perceptions of people that Nike shoes are produced by low paid labor that have to work in poor conditions to get paid. The second marketing challenge faced by Nike is that initially the celebrity endorsement worked wonders for Nike, but since the 1990s, star selection has been less than perfect. Another marketing challenge faced by Nike is that with the change in generation, the company was not able to carry forward its image of best sports shoes brand. The issue at hand is that the company must find ways to overcome these challenges including adopting newer and more innovative marketing platforms at the right time. This report will offer solutions to these challenges. Nike needs fresh and modern outlook oriented marketing campaigns with refreshing ads. It is important that the difference between the youth of 1970s and youth of today is understood...
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...Sport Franchises and Tariffs on Imported Goods Devry University Sport Franchises and Tariffs on Imported Goods page 1 A cultural factor that a sports franchise must overcome is managing and ownership.This includes acquiring a sponsor or sponsors that can pay the players good salary and help build the talents of the younger generation in competition.Alot of sponsors have failed in the past due to poor financial management and embezzling of managers funds(Eitzen,1999). Sports are activities that include encompassing competitions like the Olympics.They also include other activities such as basketball,football,skiing and other recreational activities.The cultural practices have affected the popularity of the nations sports capacity in the United States over the years.The professional leagues of sport's clubs are organized in sport franchise and the league has the role of overcoming cultural practices. Some products of sport franchise include jerseys,shirts and coats with team logos,mugs and cups with team logos,license plates with team names,blankets with team name and logos,and etc.One way to ensure the product sells in the international market is by building a strong team that wins several competitions.When a team is successful,the share of the club increases in the share market and the club can sell a lot of its products which are profitable both locally and professionally(MacCambridge,1997). Another way for sport franchise to ensure their products appropriate...
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...pinnacle of sporting excellence in the areas of soccer and general sporting activities. In the realm of sport, it is important to compare different events in terms of how they symbolize the traditions and respective requirements of varying sports and activities. The most important thing it is more important to compare the progress of different sports and how, through time, they change and become more creative and outstanding in their display of amazing talent and sports ability. This paper will appropriately compare two different sports major...
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...We watch sports to watch the athletes; in this day and age they are trained to ignore technology on the field, but it is always there to frustrate and distract those focused playing. The current number two and number one tennis players in the world, Roger Federer and Rafael Nadal, were one of the first athletes to play with the Hawk-Eye. It was during the 2007 Wimbledon when Federer asked for the machine to be turned off because he had been disagreeing with the majority of its calls as they contradicted his own. There have been other cases where the athletes become annoyed with the Hawk-Eye but transitioning to technology was the roughest patch for athletes. In an interview with Kendall Jefferies, I began to understand what it was like to...
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...greater impact on the younger generations. Entertainment media has influenced American culture in many ways. The effects that media has on our culture can be both positive and negative. Entertainment media has grown greatly over the years. Entertainment has grown from just being books and magazines to television and the internet. These changes have helped form our generations. Television is one of the most popular forms of entertainment media. Television exposes us to many different types of entertainment media including sports, news, television programing, and advertisements. These types of media can have both positive and negative influences on American culture. Sports games can have a positive impact on society because they encourage younger generations to exercise and to play sports. Negative influences on television include programing that sex, drugs, and violence. Musical Entertainment also plays a role in entertainment media. From rap to hip hop, country to rock, music influences society. Many people relate to the lyrics of the song. Songs of love, heartbreak, or expressing other feeling, music relates to people’s emotions. This can have both positive and negative effects on American culture. Certain genres of music including rap and hip hop have a more negative affect because they use inappropriate language or talk about violence and gangs. This can have play a negative role by introducing these things into the lives of younger generations. Video Games are another...
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...young generations; 31-40 years middle generation. They have different preference and different needs. For each market segment the company has different strategies. 22-30 years old, this young generation, they like fashion and concise style, and personalized design; most of them have their own ideas. For this group of consumer designer guides them in color and display. 31-40 years middle generation, most of them are successful, already have efforts in their career. They like luxury style, and from the culture, this group believes Fengshui in some degree. For this group, designers apply Fengshui knowledge to the design proposal. Customer Profile Demographics Age: 22- 30 Gender: male and female Nationality: China Occupation: Employed & Housewife Individual employment income: ≥3,000 RMB Household income: ≥6,000RMB Age: 31-40 Gender: male and female Nationality: China Occupation: Employed & Housewife Individual employment income: ≥8,000 RMB Household income: ≥15,000RMB Psychographic Lifestyle (22-30 years old) This group of people is keener to pursuing simple and convenient things. Pay much attention on their career and pursuing high quality life at the same time. (31-40 year old) This group of people prefers traditional and luxury things, pursuing high quality life. Having had a certain success in their career, they are more likely to prefer a more settle elegant to style to display their status in their houses. This generation of people...
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...Professor Ison English 100 10 September, 2012 Sports Funding for Schools Each and every year student athletes are forced to fundraise more money for their sports programs than years prior. Instead of spending time practicing or even getting school work done at home, student’s frantically search for ways to come up with the money to nurture struggling sports programs. Without sports kids are losing out on opportunities for higher and better education. Health problems and academic declines are at stake due to lack of exercise and motivation to play sports. Money needs to be given to sports programs to insure that student athletes stay motivated in school and stay active for health purposes. Athletes stay motivated in school by getting good grades, which enable them to play there sports. In the article, “Not Buying It” written by Steven Kurutz, he explains how people are setting up dumpster diving gatherings in order to find supplies that would help out the people around their house. They set up diving expedition outside of colleges after the college kids start throwing supplies away when school ends. Since the start of the recession school funding in the K-12 have been cut enormously. Thirty five states are getting less money then they did five years ago. California has cut 20% of there spending on kids since the start of the recession (Phil Oliff). With these cuts sports are obviously secondary to education, but in some instances, sports are being cut indefinitely. Families are...
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...through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the younger generation in America can be said to be both positive and negative. The influence is mostly on entertainment media such as television, radio, and the internet. The influence on the upcoming generation has affected their expression and vies on the culture of America. The influence is on how they talk, dress, and act on the society. This has been caused...
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