...more than the patent rights, but what the hell. You can't go around encouraging these pipsqueaks. I know that I sound just like a liberal, but at this point in history I am sick and tired of giant corporations running roughshod over decent people -- cutting their wages, polluting their work environment, denying them health care, forcing them to work unpaid overtime, busting their unions and other crimes we have never heard George Bush denouncing while he was cutting corporate taxes. I am sure lower taxes help corporations to function more profitably. Why is that considered progress, when many workers live in borderline poverty and executives have pissing contests over who has the biggest stock options? But enough. I have "Flash of Genius" to review. Yes, I am agitated. I am writing during days of economic meltdown, after Wall Street raped Main Street while the Bush ideology held it down. Believe me, I could go on like this all day. But consider the case of Robert Kearns, played here touchingly by Greg Kinnear. He was a professor of engineering, a decent, unremarkable family man, and had a eureka! moment: Why did windshield wipers only go on and off? Why couldn't they reflect existing conditions, as the human eyelid does? Working in his basement, Kearns put together the first intermittent wiper from off-the-shelf components and tested it in a fish tank. He patented it in 1967. He demonstrated it to Ford, but wouldn't tell them how it worked until he had a deal. After Ford...
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...International English Writing session: Modern Writing Task 1)the theme in heartbreaking work of a staggering genius (S.1- 101): Heartbreaking work of a staggering genius is a novel, which was published in 2000. Dave eggers is the author of the book, and the book is also his memoir.The book is written in present form and is chronologically built, it is written in I-form, and seen thru Dave’s eyes. Perhaps the biggest theme in the book is that moving on after a great loss is a necessity. In the book, the main character loses both his parents to cancer within a month; he seemed to move on very quickly from these traumatic events, and at first that made me think that, he did not care. It made me think that maybe he was not as close with his parents as most people are, and it made me dislike the main character, since I could not relate to him. ‘’There is a voice inside of me, a very excited, chirpy voice, that urges me to keep things merry madcap even, the mood buoyant. Because Beth is always pulling out old photo albums crying, asking Toph how he feels, I feel I have to overcompensate by keeping us occupied.’’(Heartbreaking work of a staggering genius p.88) After the death of his parents, Dave becomes the warden of his little brother Toph. Instantly he begins to do fun activities with him, and he does not seem like he is grieving over the death of his parents, and I felt that I got no explanation why until p.88. There the narrator explains that he must constantly keep things...
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...Most people have the mistaken idea that geniuses are born, not made. “Every child is born a genius” – Albert Einstein. And I agree with him The first key to upbringing the genius in your child is to surround her /him with loving, engaged adults. Parents, of course, are the primary influence on a child's inner genius. Other adults include grandparents, retired neighbors. The goal is to enrich your child's life with significant positive adult interaction. The choice of activities with your child's new friend is vast. Playing games, putting together puzzles, and exploring the child's surroundings are all positive options. Children also flourish in a print-rich environment. Books are the best investment parents can make in their child's future. They should read to their children books, explain something difficult. A child should elook and make conclusions on anything he reads and observes. The foundations of genius: -Parents who believed in their abilities as children and supported them in everything/ -a child should Learn something new and valuable each day. -develop Individual abilities in various fields -Opportunities to develop their own individual gifts and talents(have computer, go to some sections) -Discovery, recognition and appreciation of their abilities by others.(parents should be interested in their chilld’s hobbies, what they like and dislike) In the age of computers in our modern day, we can use home based child education programs for children development...
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...When Genius Failed, written by Roger Lowenstein, depicts a grappling tragic story of Long-Term Capital Management, a hedge fund setup by John Meriwether, assembling with brilliant market traders and academics as partners including two Nobel Memorial Prize winners. They initially procured incredible profit by successfully chased arbitrage opportunities, but ultimately fall to the ground due to their inaccurately judgment of market’s movement and overly manipulate of leverage, which lead to its marvelous rate of return of more than 40 percent per year in four years quickly ended by losing 4.5 billions in as short as five weeks. By analyzing and providing convincing arguments toward Long-Term Capital Management’s failure, Roger contributed to offer those greedy market traders a wake-up call and a lesson that merits attention. On no account can we ignore the risk aroused by taking advantage of leverage. However, this is precisely one of the most significant reasons that broke Long-Term Capital Management down. As Roger mentioned, at the time they got involved into the trade of home mortgage securities, when the model indicated that “ the IO price seemed so out of whack”, they “once again” made use of a vast leverage by investing 2 billions into the trade, which is highly risky. If a person challenged this by pointing out that this group of smallest people expertise in bond trade, how would people explain the action of them by stepping in equity volatility trade and still trying to...
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...GIFTED MONTHLY The definitive guide to giftedness in the UK Dear reader, July is quite an exciting month for us as the staff at Gifted Monthly will be attending our first Gifted and Talented Termly Standing Conference in London. We are hoping this will provide a good opportunity to gain the help and support of Gifted & Talented Coordinators countrywide. We will also be able to find out what is new in the government pipeline for gifted education—if anything. Now the summer holidays are under way, it is an ideal time for parents to spend time with their children, and to work through any problems that may have arisen during the term. The sorts of problems you may be able to deal with will probably be behavioural or emotional. With young gifted children especially, it can be hard reconciling an advanced intellect with a child’s body and emotions. This discrepancy is often a cause of stress on a child, which can manifest itself in various ways. The article this month covers some of the issues involved with this. If anyone has a comment to add to this or any of our articles, please write to us or email. Clearly, a parent’s view is more valuable than anything we can suggest in this newsletter. Lastly, many of you will soon be coming up for your last issue within your subscription. For those who subscribed with us in June or July last year, I will be in touch with details. I hope this month finds you all well and happy. Until the next time, Happy holidays. The Editor 28 Wallis Close...
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...Gifted and talented children 'Gifted' refers to children with high potential (basically due to their inheritance) while 'talented' means that they display skills which are advanced when compared to other children of their age. Contents * What makes a child gifted and talented? * Is giftedness just intelligence? * How do I know if my child is gifted? * Giftedness: nature or nurture? * Early school admission * The importance of early identification * Can I make my child become gifted and talented? * Difficulties faced by gifted children * Parenting gifted and talented children * How you can help your gifted child * Teachers, preschools and schools * Reminders * Resources * Further information * References All children have unique strengths and talents. However some children have particularly advanced or well developed skills and abilities in one or more areas. Such children may be referred to as gifted and talented. 'Gifted' refers to children with high potential (basically due to their inheritance) while 'talented' means that they display skills which are advanced when compared to other children of their age. What makes a child gifted and talented? Giftedness is due to a combination of factors including what the child inherits genetically, the development of the child before birth, and the nurturing of the child. * Giftedness is hard to define, and not surprisingly, a number of definitions of giftedness exist. *...
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.... Advantages of Globalization ❖ Employment Considered as one of the most crucial advantages, globalization has led to the generation of numerous employment opportunities. Companies are moving towards the developing countries to acquire labor force. This obviously caters to employment and income generation to the people in the host country. Also, the migration of people, which has become easier has led to better jobs opportunities. ❖ Education A very critical advantage that has aided the population is the spread of education. With numerous educational institutions around the globe, one can move out from the home country for better opportunities elsewhere. Thus, integrating with different cultures, meeting and learning from various people through the medium of education is all due to globalization. Developing countries or labor-intensive countries have benefited the most. ❖ Product Quality The onset of international trade has given rise to intense competition in the markets. No longer does one find limited number of commodities available. A particular commodity may fetch hundreds of options with different prices. The product quality has been enhanced so as to retain the customers. Today the customers may compromise with the price range but not with the quality of the product. Low or poor quality can adversely affect consumer satisfaction. ❖ Cheaper Prices Globalization has brought in fierce competition in the markets. Since there are varied products to select...
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...Student Laboratory Manual Update Fundamentals of Information Security, Lab 1 This update fixes known issues in the printed laboratory manual and supersedes that publication. Students must use this revision for the labs to function correctly. Lab 1: Perform Reconnaissance and Probing Using ZenMap GUI (Nmap) * In Step 14 14. Click the Close icon for the TargetWindows01 window (which appears in the white IP address bar) to close the window return to the vWorkstation desktop. * In Step 24 24. Close the TargetUbuntu01 window by logging out of “student” to return to the vWorkstation desktop. * In Step 28 28. Close the TargetUbuntu02 window by logging out of student to return to the vWorkstation desktop. Close the ISSA_VM Server Farm_RDP folder. * In Step 43 43. Repeat steps 38-49 using the IP addresses in the following table: IP Address Common Name 172.20.8.1 West Covina 172.16.8.1 Norfolk 172.30.0.1 ASA_Instructor * In Step 48 48. Click Scan on the main toolbar and select Save Scan to save the scan results. When the Choose a scan to save dialog box opens, select nmap –T4 –A –v –PE –PS22,25,80 –PA 21,23,80,3389 172.30.0.0/24 from drop-down menu, then click the Save button. When the Save Scan dialog box opens, name the file Lab #1 Nmap Scan and select Nmap XML files [*.xml] from the drop-down menu. Save to the file to the Security_Strategies folder (My Computer > Local Disk (C:)...
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...implement. It does not require “a great man”. Is it real that “any firm can implement” and does not require “a great man”? Does not Apple need Steve Jobs? When the “great guru” was fired in 1985, the situation in the company was not good enough; however, everything has changed since his return in 1997 and implementation of the strategy, which is still quite successful. Thus, CNBC reports that “Apple shares are up more than 20 percent year to date. With its price hovering near $500, the company’s valuation is now about $460 billion — roughly $8 billion more than the market caps percent of Google ($198 billion) and Microsoft ($257 billion) combined”. What was it then? Was Steve Jobs a born for Apple Genius, Leader indeed? According to the various studies about genius, traits of genius...
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...Customer experience and customer engagement Customer experience is replacing quality as the most important element in marketing. (Klaus & Maklan, 2013) Great customer experience will encourage customer engagement, which can be understood as a customer’s cognitive, emotional and behavioral interaction with a brand (Hollebeek, 2011). The high customer engagement is directly related to high customer satisfaction, strong customer loyalty and increased word-of-mouth behavior, which all in turn maintain companies’ sustainable competitive advantage and allow they charging higher prices and profit margins than competitors. As said Investment Weekly News (2012) quoted that consumers will pay for the extraordinary customer experience. This reflection focuses on making outstanding customer experience and its relation to customer engagement. In the electronics industry, retailers purposely determine and deliver extraordinary customer experiences that are profitable and hard to duplicate, prospering despite economic downturns and competitive threats. Apple is a master in making great customer experience. As Miller (2012) stated, the superior customer service that Apple deliver has enable the company to grow rapidly while commanding higher prices than its competitors and earning the best profit margins in the consumer-electronics industry. Liyakasa (2012) also pointed out that Apple is in the top of customer brand loyalty ranking. The key strategies that Apple sustains its high strong...
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...Apple Case Cindy Romani MAR 4231 U01 Retail Marketing September 30, 2014 Assignment #2 1. Every time that I go to the mall, if there is an Apple Store, I definitely stop and go in. All of the Apple Products that I own have been purchased from there. At the Dadeland store, I have purchased all the iPhones and iPods that I have owned throughout the years, my iPads, MacBook, and most recently my Apple TV. Its safe to say that I own almost every Apple product. The reason why I purchase my Apple products from their store is because I feel like I am getting it directly from the source. That’s the closest that I can get besides having Tim Cook give it to me himself. If there is ever an issue with any of the products I know that I can go to the Apple Store and that they will solve any issue that I have even if it’s a simple question. The returning and exchanging process is much simpler than if I were to get my MacBook at Best Buy for example. By purchasing it at the Apple Store I know that I am getting the best deal and I feel secure knowing that if anything happens I can return it. Also, as if someone is actually considering not buying from the Apple Store, they have some incentives that they use in order to attract people to them. For instance, if its back to school season they give students a $100 iTunes gift card with the purchase of a MacBook. This is great for the students and it doesn’t harm Apple at all since that $100 are going directly back to them anyways. 2...
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...The Genius Trane "[Charlie Parker] winked at Coltrane, and said, 'I like your name, my man. It reminds me of a quality brand of English muffins" (Thomas, 37). J.C. Thomas, in his book Chasin' the Trane: the Music and Mystique of John Coltrane, provides the reader with a background of the life and times of John Coltrane, going through various aspects of how he got started, his influences, his conflicts, and other pertinent areas. Throughout the book, Thomas supplements his commentary with hundreds of quotes sprinkled about, both from people in Coltrane's life, and Coltrane himself. This constant flow of inside reports aids in painting a vivid picture of not only the atmosphere of the emotions of Coltrane, but also how he was perceived by others during his career. Thomas consistently refers to Coltrane as a genius, even citing Arthur Schopenhauer's definition of genius to complement his commentary, and illustrates this wondrously through detailing the steps Coltrane took in practising. In the review of this book, this paper will not only touch on various elements of Thomas's writing ability and the shaping of the text, but also challenge Thomas's stance that Coltrane is, in fact, a genius. First, a brief review of the text itself. As stated previously, the text is absolutely littered with quotes and reactions from people in John Coltrane's life, and it almost sets a sort of call-and-response tone to the whole of the book. Sometimes, it was even a bit difficult to discern whether...
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...success of their brands. Apple Inc develops products that are beautifully designed, innovative, ergonomically simple to use and user friendly interface. Additionally, Apple has also spent as much time and resources on the design of their products packaging as on their products hence they have created an experience among their customers that is impossible to match. Apple Inc also uses scarcity as its marketing strategy (Katie, 2013). The company stocks a limited number of their products. Due to the limited availability of the products, people perceive their products as high quality and of great value (McCormack, 2016). This creates very long queues which helps publicize their products and increase demand. Apple has also come up with Apple Genius. These are employees trained and certified to provide technical assistance to apple stores. This creates trust in their products and conveys their products as superior. Apple Inc products include Mac, iPod, iPad, iPhone and Apple stores. According to (Lashinsky, 2012), Apple products appeal to people from all age groups, cultures and professions. They appeal to business persons due to easiness in performing tasks and communicating. MacBook appeals to graphic designers due to simplicity to use and smooth running of graphic design software. IPods appeal to many teenagers due to their appealing appearance, easy ability...
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...Hittite Empire. Gathering an army at the fortress Tharu, Ramses divided it into four divisions called Amun, Ra, Set, and Ptah. To support this force he also recruited a force of sherden mercenaries. Marching north, the Egyptian divisions traveled together along the trade routes they sought to defend while he had some troops along the Syrian coast. As they approached the city of Kadesh, Ramses received false information about the Hittites locations. This lead to an ambush but Ramses was able to gather what troops he had left and fend off the Hittites. Ramses II showed good military leadership because demonstrated some of the characteristics of a military genius discussed by Carl Von Clausewitz such as courage, presence of mind, and strength of character when they were ambushed by the Hittites. However he is not a military genius because he lacked the high intelligence to suspect he received false information about the Hittites location in the first place. In the bulletin and poem for the battle of Kadesh, Ramses was repeatedly compared to gods such as Mont, the god of war. Since the people of ancient Egypt would attribute victories to the intervention of gods, this is actually describing characteristics of Ramses that they did not understand. For example, in the bulletin when the Hittites began their ambush it says “when his majesty caught sight of them he rose quickly, enraged at them like his father Mont. Taking up weapons and donning his armor he was like Seth in his moment...
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...| Apple Inc. Use of Information Sources | | | Adam Pasetchnik-MBA6012-u02a1-1/19/2014 | | | Apple Inc. current theories, models and practices of marketing * Current Marketing Theories: Apple Inc. current marketing theories are still based on Steve Job’s marketing strategy is to “Sell on Value, Not Price”. The marketing strategy can be summed up with three points, “Empathy”, “Focus” and “Impute”. Apple has the great ability to connect (empathy) to the core of the customer with their emotional wants and desires and creates something that you cannot live without (Nosal. 2013). You just cannot imagine today not having your iPad, iPod, or your iPhone that so many of us use today. The second is “Focus” in doing the best job you can eliminate all the unimportant opportunities (Moorman, 2012). Apple is more focused on the customer’s needs more than any other company in the marketplace. The last point is “Impute” to have the best product, the highest quality and the most powerful software, they impute the desired qualities into their products. * Current Marketing Models: Apple has a great marketing mix which has the combination of four elements called the 4P’s (Price, Products, Place and Promotion). This gives the company a good combination to add, subtract or modify in any way to generate the desired marketing strategy (Armstrong & Kotler. (2005). * Current Practices of Creating Market Value: One of the most important marketing...
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