Premium Essay

Gerbner's Model of Communication

In: English and Literature

Submitted By Chrizzymae
Words 1132
Pages 5
Gerbner's General Model (1956)

Gerbner's General Model emphasizes the dynamic nature of human communication. It also gives prominence to the factors which may affect fidelity.

The model shown diagrammatically is to be read from left to right, beginning at E - Event.

• The event (E) is perceived by M (the man (sic) or machine). • The process of perception is not simply a matter of 'taking a picture' of event E. It is a process of active interpretation. • The way that the E is perceived will be determined by a variety of factors, such as the assumptions, attitudes, point of view, experience of M. • E can be a person talking, sending a letter, telephoning, or otherwise communicating with M. In other words, E could be what we conventionally call the Source or Transmitter. • Equally, E can be an event - a car crash, rain, waves crashing on a beach, a natural disaster etc. In this case, we could be applying the model to mass media communication, say the reporting of news.

The model is a useful starting-point for the analysis of wide variety of communication acts. Note that the model, besides drawing our attention to those factors within E which will determine perception or interpretation of E, also draws our attention to three important factors:

• Selection: M, the perceiver of the event E (or receiver of the message, if you prefer) selects from the event, paying more attention to this aspect and less to that. This process of selecting, filtering is commonly known as gatekeeping, particularly in discussion of the media's selection and discarding of events or aspects of them. • Context: a factor often omitted from communication models, but a vitally important factor. The sound represented by the spelling 'hair' means an animal in one context, something that's not supposed to be in your soup in

Similar Documents

Premium Essay

Assignment 1: An Analysis Of The Gerbner's Model Of Communication

...Madhuri Suresh COM 101 Online Application Assignment 1 Bringing across an idea or opinion to another person, is no simple task. It is a challenge with no assurance that the recipient will understand your views as you intended. This challenge is predominant with strangers or acquaintances who do not have background information about the character or nature of the person they are talking to. Unfortunately, close relationships with someone regardless of partner, parent or friend are no exception to the risk of miscommunication. In the attempt of understanding communication processes better, many academics have created models of communication. They attempt to encapsulate the factors necessary for ideal communication into the representation of...

Words: 1518 - Pages: 7

Premium Essay

Models of Communication

...Models of communication To communicate effectively, knowledge of the dynamics underlying the communication process is essential. One way to analyze communication is to present it in the form of a ‘model’. A model is nothing but the mechanistic perspective of human communication that effectively tells at a glance how it works. Several theorists have discussed the communication process in ways that have important implications for those involved in informal education programs such as extension work. Communication models come in a variety of forms, ranging from catchy summations to diagrams to mathematical formulas. A model is an abstracted representation of a reality. A good model comes as close to reality as possible and it discusses and explains the reality as clearly as possible. But being an abstraction, a model is not a reality; it only represents the reality of communication for better understanding of the communication process. For example, an architectural model of a house is only a representation of the house giving a fair idea of the number of rooms, layout, etc. but it is not the house ‘per se’. Thus a model is a pictorial presentation to show the structure of communication process in which various component elements are linked. Arrows are used to depict the transmission of messages from communicators to receiver. Models are based on assumption that theorists make as to how communication functions and what affect it has upon individual and society. A variety of models...

Words: 1485 - Pages: 6

Free Essay

Why People Are Chutiya?

...Shannon model and social model Look at the message itself and think about the idea in message itself. How message is constructed? How media content constructed? Talking about process… process can be also of : “Signification” - The process of creating “signs” – (anything that you can read meaning into) Semiology or semiotics: the study of signs and sign systems(understanding of sign) |Signifier what we see |Signified what is in our head | |Sign anything we can make meaning of | Words are also signs The thing you see (hear, feel, etc.) – signifier -- and what the thing you see (hear, feel, etc.) stands for -- signified; (also “referent”) 3 kinds of signs (multiple choice test) Icon: looks like the thing (photo, map) apple Index(indicates): associated with its object (smoke indicates fire, animal droppings) tree Symbol: arbitrary/abstract relationship (language) Collection of signifiers is: Text: Any collection of signs from which meaning is made. (Book, TV show, film, radio, sky, map, etc.) Any collection of sign, which has meaning Mix and match signifiers to create signs with new/different meaning (e.g. underwear; beer ad) signifies bad prostate treatment. Underwear signifies good treatment of prostate. Women wearing beer bottle cloths signify that it was very sexist ad and deliver message that women can be consumed. What flag signify: flag of US signifies corporate companies. Show America is about...

Words: 881 - Pages: 4

Premium Essay

Women in Hip-Hop Magazines

...acted as positive outlets for at-risk youth, but the emergence of “gangsta” and commercial rap during the 1990s severely lessened the emphasis on non-violence (Watkins, 2001). Today, media associate hip-hop culture with drugs, sex, and violence (Yousman, 2003). This research paper will analyze advertisements in hip-hop magazines, with the aim of discovering how women are depicted. Specifically, this paper will examine how the majority of advertisements within three major hip-hop magazines in the United States depict women in a manner that both reinforces male dominance in American society and depicts women as sexual objects. This paper will also explain and demonstrate how the media images are functioning according to Professor George Gerbner’s cultivation theory. Several scholarly sources deal with hip-hop culture and gender biases, as well as the media that stereotype females (Baileyl 2006; Bennett 1999; Boyd 2004; Dixon & Linz 1997; Grossberger, 2003; Jones 1997; Keyes 2000; Rubin, West, & Mitchell 2001; Watkins 2001; Yousman 2003). Keyes (2000), for example, discusses black female identity in the context of rap music. Females are portrayed in the media as having been absent from the...

Words: 3194 - Pages: 13

Free Essay

An Analysis of the Ideology and Messages About Culture in Prime Time Television

...Eleanor Francis Francis 1 MEDC 5310 Carol Richardson October 17, 2013 An Analysis of the Ideology and Messages About Culture in Prime Time Television Seven days a week, 24 hours a day there is something to watch on television. There are reality shows, newscasts, news programs, dramas, sitcoms, the list is endless. The Big Bang Theory, The Millers, Law & Order: SVU, and Blue Bloods are all part of the prime time lineup of shows throughout any given week. The Big Bang Theory, airs on CBS and was created by Chuck Lorre and Bill Prady. It is the story of two brilliant physicists that work at CalTech in Pasadena, CA. Leonard Hofstadter and Sheldon Cooper are co-workers, best friends and roommates. Sheldon is “regimented, deeply eccentric, and non-conventional” in his thinking which is a consistent hardship on the relationship between these two friends (“Plot Summary”). They are friends with colleagues Howard Wolowitz, a mechanical engineer, and Rajesh Koothrappali, an Indian immigrant who works as an astrophysicist. The foursome are “self-professed nerds, [with] little or no luck with popular women” (“Plot Summary”). A neighbor, Penny, is of average mind but compared to this brilliant squad she’s made to seem of less than average intelligence. Leonard’s goal is to get Penny to be his girlfriend. Immediately following Big Bang is The Millers created by Greg Garcia and starring Will Arnett. Arnett plays the part of Nathan, a single reporter who has...

Words: 4924 - Pages: 20

Premium Essay

Giving Wings to World Economic Recovery Through Communication Innovations

...WORLD ECONOMIC RECOVERY THROUGH MEDIA AND COMMUNICATION INNOVATIONS. BY DR ISAH MOMOH, 16 AUGUST, 2011 Tels: 234 803 196 1363; 802 325 8362; 809 569 3433 Email: imomoh@smc.edu.ng; isahmomoh3@yahoo.com; isahmomoh@gmail.com. School of Media and Communication (SMC) Pan African University, 2 Ahmed Onibudo Street, Victoria Island, Lagos, Nigeria Tels: 01 4616170-2; 2711617-20 Email: info@smc.edu.ng Abstract This paper posits that the current economic recovery of the world from the recent economic melt down is largely due more to more honest, humble and sincere forms of communication and similar changes in the global information system. It holds that the pace and strength of recovery and its sustenance would be accelerated by innovations in global communication and information systems as well as orientation towards more honesty, consideration and concern for the world as one global economic, political and environmental system of linked and inter-dependent parts. Traditionally, journalism and mass communication as a whole demand that news and all professional communications be truthful and factual. They require that opinions be clearly stated and separated from facts through the doctrine that “facts are sacred” and “opinions are free”. It has also been the tradition, under the developmental communication theory to insist that news and professional communications as reports be “objective”, “balanced” and...

Words: 9363 - Pages: 38

Premium Essay

Industry

...22 Carter, C. (2011) “Sex/Gender and the Media: From Sex Roles to Social Construction and Beyond,” in Ross, K. (ed) The Handbook of Gender, Sex and Media, Oxford: Wiley-Blackwell. ISBN-10: 1444338544; 365-82. ISBN-13: 978-1444338546 Sex/Gender and the Media From Sex Roles to Social Construction and Beyond Cynthia Carter Introduction In the early years of second-wave western feminism, many gender researchers and feminist scholars distinguished between the notion of sex, defined as biological differences between male and female, and ‘sex roles,’ referring to certain behaviors and characteristics attributed to each sex that was a social construction. The resulting media research centered on images of women in the media (much less emphasis was placed on men) in order to draw attention to inequities in their portrayal in relation to men (in quantitative terms as well as in terms of the use of stereotypes). Since the 1970s, however, the scope of social constructionism has greatly expanded in feminist theory. Some suggest that the distinction between the biological and the social has, as a result, eroded to such an extent that it is no longer possible to understand the difference, while others question the need for this distinction. For instance, in queer and transgender theory and feminist cultural studies, theorists have sought to make strange the ‘sex/gender’ distinction. The key argument made is that biology is no less a cultural construct than gender socialization into...

Words: 8766 - Pages: 36

Premium Essay

Will Do Next Time

...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGraw­Hill, an imprint of The McGraw­Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006,  2003, 2000, 1997, 1994, 1991 by The McGraw­Hill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form  solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in  any other form or for any other purpose without the prior written consent of The McGraw­Hill Companies, Inc., including, but not limited to, in any  network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...

Words: 159106 - Pages: 637

Premium Essay

Religion

...What about Violence in Movies? Manabu Ozawa from Japan |[pic] | | |PHOTO BY THOMAS PETERS | | |"Action movies with violence take heat from adults who blame | | |them for real life violence because they are closer to reality | | |than other movies." | | "The question whether movie violence should be regulated or not is a difficult and complicated matter." Although many people criticize violent movies, if there is a movie which does not contain sex and violence, who will go to see that movie? Most major movies, such as "Lethal Weapon", "Die Hard", and "Independence Day", were really popular in spite of the fact that the "good guy" killed more people than the "bad guy" did. In my opinion, Hollywood tends to produce few kinds of movies--action, panic, love story, and comedy. Whenever I watch a movie or a video, there is at least one murder in each movie. The biggest number of deaths are in the panic movies, in my opinion. Action movies with violence take heat from adults who blame them for real life violence because they are closer to reality than other movies. For example, in "Natural Born Killers" we can see around 50 deaths, whereas in "Independence Day" thousands of people die. In both movies, tons of people are killed, though the ways to kill are different. The big difference between them is about reality. |[pic] ...

Words: 20424 - Pages: 82

Premium Essay

Reading Habit in Children

...PUPILS’ PERCEPTION OF CABLE TELEVISION PROGRAMMES AS DETERMINANT OF READING HABITS AND ATTITUDES IN UNIVERSITY STAFF SCHOOLS IN SOUTH WESTERN NIGERIA BY FLORENCE ADEOLA, OMOBA A proposal in the Department of ABADINA MEDIA RESOURCE CENTRE submitted in partial fulfillment of the requirements of the Degree of DOCTOR OF PHILOSOPHY of the UNIVERSITY OF IBADAN TABLE OF CONTENT INTRODUCTION * Background to the study * Statement of the problem * Objective of the study * Research questions and research hypothesis * Significance of the study * Scope of the study * Operational definition of terms REVIEW OF LITERATURE * Theoretical frame work * Empirical orientation * Reading habit * Reading attitude * Television * School libraries RESEARCH METHODOLOGY * Research design * Population and sampling technique * Research instrument * Validation and reliability of instruments * Data collection procedure * Data analysis REFERENCES APPENDIXES CHAPTER ONE INTRODUCTION John Walson, an appliance storeowner in a small town of Mahanoy, had difficulty selling television sets to local residents because reception in the area was poor. The problem seemed to be the location of the town in a valley and nearly 90 air miles from the Philadelphia television transmitters. Naturally, signals could not pass through mountains and clear reception was virtually impossible except on the ridges outside of town. It...

Words: 17770 - Pages: 72

Free Essay

Miss

...1 COM 3702 MEDIA STUDIES Policy management and media representation Semester 1,2014 Student number : 3356-7514 2 I, the undersigned, hereby declare that this is my own and personal work, except where the works or publications of others have been acknowledged by mean of reference techniques. I have read and understood Tutorial Letter CMNALLE/301, regarding technical and presentation requirements, referencing techniques and plagiarism. Name: Bonita Europa Student Number: 33567514 Date: 2014/05/06 Assignment Number: PORTFOLIO EXAM 892092 Witness: Clint Newkirk 3 TABLE OF CONTENTS 1 MEDIA POLICY AND REGULATION 1.1 History of communication policy 1.1.1 Emerging communications industry policy 1.1.2 Public service media policy 1.1.3 New communications policy 1.2 Freedom of the media 1.2.1 The need for freedom of speech 1.2.2 Threats to it 1.2.3 If, how and why such threats can or cannot be motivate 2 MEDIA MANAGEMENT AND MEDIA MARKETS 2.1 Media concentration 2.1.1 The relationship of competition to concentration 2.1.2 The dual nature of the media industry 2.1.3 The four forms of concentration 2.1.4 The dangers of concentration 2.1.5 Positive externalities of the media 3 REPRESENTATION AND THE MEDIA 3.1 Media representation of race 3.1.1 Discussion 3.1.2 Brief explanation of the meaning whiteness 3.2 Media representation of violence 3.2.1 An introductory thesis (argument) 3.2.2 Define and explain representation, violence and moral panics 3.2.3...

Words: 12513 - Pages: 51

Free Essay

Relationships

...FROM LOVE AT FIRST SIGHT TO SOUL MATE: ROMANTIC IDEALS IN POPULAR FILMS AND THEIR ASSOCIATION WITH YOUNG PEOPLE‘S BELIEFS ABOUT RELATIONSHIPS BY VERONICA HEFNER DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Speech Communication in the Graduate College of the University of Illinois at Urbana-Champaign, 2011 Urbana, Illinois Doctoral Committee: Professor Barbara J. Wilson, Chair Associate Professor John P. Caughlin Associate Professor Kristen Harrison Associate Professor Travis L. Dixon ABSTRACT Romantic comedy films have been popular since motion pictures first entered the media world. Scholars have speculated why these movies remain appealing to viewers and have argued for several reasons. These movies might foster hope about real-life romance (Galician, 2004), or demonstrate that that there are no limits to how love may manifest itself (Harvey, 1998). Despite this speculation, few studies have systematically investigated the content of these movies or the effects they may have on viewers. The purpose of this dissertation was to investigate that potential. In particular, I conducted two studies that explored the nature of romantic ideals in romantic comedy films and their influence on viewer endorsement of romantic beliefs. The first study was a content analysis of the themes or romantic ideals embedded in romantic comedies. The second study was a survey designed to explore whether exposure to such...

Words: 17212 - Pages: 69

Premium Essay

The Social

...animal Books by Elliot Aronson Theories of Cognitive Consistency (with R. Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To...

Words: 208005 - Pages: 833