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Germany Swot

In: Business and Management

Submitted By Ron4766
Words 996
Pages 4
B
KEY TERM and WHY YOU ARE INTERESTED IN IT My focus country this semester is Germany. The German culture I believe is responsible for their success even after being beaten and bankrupt in two world wars. I chose dimensions of culture to help me investigate the differences in culture between Germany and other European countries who are struggling.
EXPLANATION OF THE KEY TERM According to Satterlee (2014, p. 43) “The dimensions of culture may be categorized as Communication, Religion, Ethics, Values and Attitudes, Manners, Customs, Social Structures and Organizations, and Education”. In the late 1960s and early 1970s an IBM sociologist named, Geert Hofstede, studying the diversity of his company, concluded that aside from individuals, a country can have a culture or personality that can be scored and compared with other countries. His theory of cultural dimensions includes only five categories: Power distance, Individualism, Masculinity, Uncertainty Avoidance and Long Term Orientation (Dimensions of national cultures, 2015).
MAJOR ARTICLE SUMMARY The article I selected is from the December, 2011, issue of the journal Online Reading in Psychology and Culture: International association of Cross-Cultural Psychology. The article is titled, ‘Dimensionalizing Cultures: The Hofstede Model in Context’ by Geert Hofstede. The article begins with Mr. Hofstede describing his work at IBM. In the 1967 to 1973 time period, Mr. Hofstede was given access to a large database of 100,000 surveys from IBM and IBM contractors. Since IBM and its subsidiaries were multinational, this information gave Mr. Hofstede a unique picture of how people from ~50 different countries characterized themselves, their country, and their employer. His analysis led him to develop the five categories of his theory of cultural dimensions. The article details the five categories…...

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