Premium Essay

Get Paid to Drive Your Car.

In: Other Topics

Submitted By xenith
Words 486
Pages 2
College

Assignment
On
An article relevant to the course

Course Title: Marketing.
Article Selected: Get Paid to Drive your Car.
Date: July 24, 2009

It sounds too good to be true. But believe or not there are companies out there that are willing to pay for you to drive with a type of advertising on it. It seems to be a new way of advertising a product in a car for a small company or a large. If you think about it while you driving you car through the busiest street of Miami and you see a car painted with eye popping graphics of a company or a product, it will grab your attention, and that it is exactly what companies are trying to do, To target people in their cars or people doing some type of outdoors activities, the key here it is to grab your attention. I’m sure most of you have seen the Red Bull Car or Monster energy Truck; they were one of the first ones to come out with that Idea, but both are using different ideas, red bull putting a giant Red Bull can on top and Monster using Big monsters truck to promote their energy drink. It is easy to see them in any type of organization or charity or competition. Why? Because in order to promote a product, you need to show it to the public, and what a better way than to do it in a car, where hundreds of people will see it.
Now, back to the article, there are two ways in which companies will pay you to show off their products in a car. One is by placing advertising in your own car using some type of vinyl adhesive, and they will pay you a monthly salary or they will provide you with a car that it is completely painted with the company product, and the requirements vary depending on the company, but most of them will make you sign a contract for a year or two, and you will also have to drive at least 800 miles a month, wash the car a couple of times a month and you will have to take care of the rest such

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