...Research of 3 Firms By Samantha Smith AIU BUSN300-1301B-02 Dr. Tom Wamalwa 04/14/13 Abstract Social networking sites are growing at a very fast rate. This paper discusses three possible marketing opportunities and risks associated with each opportunity of the three leading social networking sites: Facebook, Myspace, and LinkedIn. This paper will also assesses the public relations effect on the company, and the financial improvement that is due to each of the marketing opportunity’s. Based on the assessment, one marketing opportunity is recommended for each of the three companies. Facebook Facebook, the most well known social networking site, was started in 2004. Today, Facebook has over 800 million clients. (Eldon, 2008) The First Marketing Opportunity : Sell advertisement space. This advertising chance is classified as low hanging fruit. The No. of clients on Facebook surpassed the 1 billion mark by August 2012. (Bradley, 2012) Facebook can show advertisement to correlated clients dependent upon their demographics and engages. Promoting on Facebook is more successful as associations can achieve their target clients. Risk: Many users may consider this as violation of privacy. Second Marketing Opportunity : Introduce paid membership This marketing opportunity is single. Facebook has this elevated no. of clients in light of the fact that Facebook offers unlimited aids. Association can limit access to certain offers (like...
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...Contents Introduction Chapter 2 Problem statement 2 Motivation 2 Research question 2 Interpretation 3 Scope 3 Methodology 4 Project type 4 Models and theories 4 Structure 4 Data collection 4 Criticisms of data 4 Introduction 5 Social media platforms suitable for B2B 6 Benchmark 11 Conclusion 12 Key success factors that affect the social media marketing 13 Industries that can benefit from using social media marketing 15 Parts of the value chain in which SMM could be used 15 Social media in R&D 17 Social media in Marketing and sales 17 Social media customer support and service 19 Costs involved in engaging in social media marketing 20 Measuring the outcome of social media marketing 20 Social media and the future 23 Appendix 24 Linked IN 24 Twitter 28 FaceBook 32 Youtube 34 Blogs 37 Forums 39 Literature list 41 Introduction Chapter Problem statement Motivation Social media has revolutionized the way we communicate with each other. People who previously just was content consumers, now has the possibility of being content producers. New social media brands keep popping up, and people are starting to interact more and more. What is interesting is to see how social media and B2B companies are using social media, why they are using it, and what they are gaining from it. With the introduction of social media, a new marketing term arose: social media marketing. This brings up an interesting discussion, saying that...
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...Quick Guide Job-Hunt ® Linkedin for new Graduates By Laura Smith-Proulx Executive Director of An Expert Resume US News & World Report Top Site for Finding Work Job-Hunt.org FOLLOW @JobHuntOrg Like JobHuntOrg JOin Linkedin Job-Hunt Help Group Forbes Best of the Web for Job Hunting Job-Hunt.org PC Magazine Best of the Internet for Careers Job-Hunt.org Job-Hunt® is a registered trademark of NETability, Inc. © 2012, NETability, Inc. All rights reserved. Not for commercial use or modification without prior written permission. Quick Guide: LinkedIn for New Graduates www.job-hunt.org Table of Contents Chapter 1: Why Use LinkedIn? .................................................................................................... 1 Chapter 2: Getting Started.............................................................................................................2 Chapter 3: Using LinkedIn Effectively .........................................................................................5 Chapter 4: How to Continually Leverage LinkedIn..................................................................12 Chapter 5: How to Maximize Your Use of LinkedIn.................................................................14 Chapter 6: LinkedIn for Your Career ..........................................................................................15 © 2012, NETability, Inc. All rights reserved. Not for commercial use or modification without prior written...
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...but interdependent groups of customers. Such platforms are of value to one group of customers only if the other groups if customers are also present. The platform creates value by facilitating interactions between the different groups. A multi-sided platform grows in value to the extent that it attracts more users, a phenomenon known as the Network Effect. * Network effects and Positive feedback loops are economic terms that describe the snowballing benefits to front-runners in some markets. * * Example and analysis: * LinkedIn is the world’s largest professional network. As of 31st March 2012, LinkedIn had 161 million members in over 200 countries. LinkedIn helps the professionals stay connected with each other by creating and managing a professional identity and building a professional network. LinkedIn has implemented a Multi-sided Platform, which offers different solutions to different categories of users. * * LinkedIn provides the following categories of solutions to its network members for free: An ability to manage professional identity using tools such as...
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...Please consult your syllabus and study guide for detail step-by-step group project guidelines. Here is a reminder on your group project submission requirements for Part 1: 1. Submit team document in Microsoft Word. Submit your writing as a narrative, a list of tips or a combination. The length of paper will vary depending on number of team members and format chosen by team. 2. Include sources in APA format. All references must be cited in paper. Available Topics: 1. Corporate social responsibility 2. Work-life Balance 3. Leadership 4. Change Management 5. Clean Technology (sustainability efforts) 6. Social Networking tools 7. Healthcare 8. Diversity of employees EXAMPLE OF TOPIC AND SUB-TOPIC SELECTION: Topic: Work-Life-Balance Sub-Topics: Barriers to Creating Work-Life Balance Benefits of Flexible Work Schedule Use of Technology to Promote Work-Life Balance Surviving Holiday Stress Ways Flexible Working Keeps Mothers in the Workplace Each person’s section should cover the following evaluation criteria. 1. Did you provide examples of successful companies that have addressed the selected workplace issue? 2. Did you provide examples of companies struggling with this issue? 3. Did you discuss the cultural and societal implications of this issue? 4. Did you express opinions and ideas in a clear and concise manner with obvious connection to the topic? 5. Did you respond promptly to postings and demonstrate self-initiative? ...
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...II. Review of Related Literature and Studies Interacting with friends and family across long distances has been a concern of humans for centuries. As social animals, people have always relied on communication to strengthen their relationships. When face-to-face discussions are impossible or inconvenient, humans have dreamed up plenty of creative solutions. The history of social media is the roots of social media stretch far deeper than you might imagine. Although it seems like a new trend, sites like Facebook are natural outcome of many centuries of social media development. The earliest methods of communicating across great distances used written correspondence delivered by hand from one person to another it is also called letters. The earliest form of postal service dates back to 550 B.C., and this primitive delivery system would become more widespread and streamlined in future centuries. In 1792, the telegraph was invented. This allowed messages to be delivered over a long distance far faster than a horse and rider could carry them. Although telegraph messages were short, they were a revolutionary way to convey news and information. Although no longer popular outside of drive-through banking, the pneumatic post, developed in 1865, created another way for letters to be delivered quickly between recipients. A pneumatic post utilizer’s underground pressurized air tubes to carry capsules from one area to another. Two important discoveries happened in the last decade of the...
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...Mary West The Smart Guide to Successful Social Selling Tweets Chief Marketing O cer at Omni Corp Lives in San Francisco, California From Mooroolbark, Victoria, Australia Knows English, Swedish, Dutch and 12 others Mary Wes Chief Marke Current Previous Education San Francisco, C Mary West @marywest CMO of Omni Corp, concert junkie, and grilled cheese enthusiast San Francisco, CA Send a me 6,384 341 Following Followers 32,481 Follow SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only. Publication by salesforce. com does not constitute an endorsement. Salesforce.com does not warrant the accuracy or completeness of any information, text, graphics, links or other items contained within this e-book. Salesforce.com does not guarantee you will achieve any specific results if you follow any advice in the e-book. It may be advisable for you to consult with a professional such as a lawyer, accountant, architect, business advisor or professional engineer to get specific advice that applies to your specific situation. © 2014 Salesforce.com. All rights reserved. 79% of salespeople who use social media as a selling tool outperform those who don’t. -Social Media and Sales Quota Survey If you had been told 10 years ago that your customers would write down all their wants, needs, opinions, and thoughts and then publish them...
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...Social Networking (Today and Tomorrow) By: Gaurav Mehta Aashish Raina Vivek Wadhwa “Social media was born from sites not trying to change the way we behave or to provide us with extra information, it was just to assist our behaviour” Well if you say it all started with Facebook or Orkut, you will be surprised. Social Networking has been in our past, present and will continue in our future. So when did it start exactly? To understand that let’s first understand what is social networking? Social networking is about meeting new people and communicating with those whom you already know. So technically, social networking has been there for ages. The concerts, family functions, weddings, plays etc. can be termed as ways of social networking. However we consider the online networking as social networking. So let us focus on that part and see how it developed into what we have today. The online social networking: It’s about 6 C’s: 1. Communications 2. Connectedness 3. Common Experience 4. Content 5. Commerce 6. Cool Experiences (or Entertainment). The online social networks mirror our offline lives. It all started with CompuServe, which was the first online service to offer internet connectivity, albeit limited access, as early as 1989. It connected its proprietary e-mail service to allow incoming and outgoing messages to other Internet e-mail addresses. In early 1990’s, CompuServe was very popular with thousands of users visiting its numerous...
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...and global presence offered by LinkedIn. We at Team Ethical Leaders firmly believe that Command Decisions Systems and Solutions (CDS2) can achieve a source of competitive advantage in attracting and retaining top talent over its rivals by utilizing a social media site such as LinkedIn. LinkedIn can also serve as a tool for building a sense of community in globally distributed multi-cultural teams (GDMCTs). LinkedIn was founded in 2002 by five entrepreneurs with its official launch in May, 2003. As of November 2011, LinkedIn is “the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories” (LinkedIn, 2011). Listed below are various facts and figures regarding the LinkedIn’s company background, affiliations, and financial metrics. Company Background * As of September 30, 2011 (the end of the third quarter), professionals are signing up to join LinkedIn at a rate that is faster than two new members per second. * The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions. LinkedIn Facts * Fifty-nine percent of LinkedIn members are currently located outside of the United States. * There were nearly two billion people searches on LinkedIn in 2010. Based on third quarter 2011 metrics, LinkedIn members are on pace to do more than four billion searches on the LinkedIn platform in 2011. * Headquartered...
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...Getting Workers to think about Safety in the Workplace As a Quality, Safety and Environmental Manager, I’m passionate about safety in the workplace. Safety in construction has always been and continues to be the major focal point of construction and infrastructure companies. Aside from the cost associated with injuries and damage to plant or equipment, higher insurance premiums and impact on reputation, there are human elements that are affected. The estimated cost of injuries and incidents in the industry is huge and not just based on monetary impact, but also to the cost of claims, the reputation of various organisations, counselling and other services utilised to help people deal with trauma as a result of incidents and fatalities. Three major factors that make it even more important to create a first class safety culture on our project include; 1. a workforce that is just getting to know each other; 2. Two major motorways where driver behaviour isn’t always easy to control and is running at full capacity; and 3. A lot of high risk activities that could result in injury or worse. Without creating a culture where safety values, mateship and leadership within is a given, there is more likelihood that a major incident or worse, could occur and have a devastating effect on everyone. The research undertook and the advice and learning’s I obtained as a result were without doubt, extremely beneficial. Sources Web Query/Group Getting workers to think about safety in the workplace ...
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...ACHSAF LinkedIn Corp., 2008 Late in June 2008, a year and a half after becoming CEO of the online professional networking service LinkedIn, Dan Nye announced that a new funding round had given the company a $1 billion valuation. Investors, led by the private equity firm Bain Capital Ventures, had purchased a 5% stake in LinkedIn for $53 million. As a result, Nye now had ample resources to put toward accelerating his company’s already phenomenal growth. LinkedIn, based in Mountain View, California, had signed up more than 23 million users for its service, and that figure was increasing at a rate of 1.2 million new users per month.1 (See Exhibit 1 for information on LinkedIn’s membership growth.) Among members of the service were top executives at every company on the Fortune 500 list.2 “LinkedIn is now so prevalent and so valuable that you have to join it,” said Nye, a Harvard Business School graduate (Class of 1994) and a former executive at Advent Software and Intuit.3 Nye understood that LinkedIn, like the ambitious professionals whom it served, could not stand still. He had arrived at the company in February 2007, and since then LinkedIn had launched a European-based operation, opened up its platform to third-party software developers, and increased its head count from 60 to 310.4 A mere half-decade after its founding, the company had already turned profitable, and it was on track to bring in revenues of $75 million to $100 million in 2008.5 Now, in mid-2008, LinkedIn signaled...
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...Facebook vs. Twitter Unit 3 Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Helen Corbett Professor: Donna DiMatteoGibson August 23, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. It is clear that the monopoly of social networking that is held by face book appears to be now threatened by twitter. Facebook in the pass was once threatened by MySpace and LinkedIn but has since gained momentum in the years gone by. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. In spite of the networking monopoly that Facebook seems to have they still being threatened by twitter in reference to their social networking strategies. This case in its entirety illustrates the similarities among the two. They also depict their differences as well. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous...
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...Lori Fowler Social Media Introduction to Computer Literacy February 8, 2013 What are Social Network sites? Social Network Sites are web based services that allow individuals to construct a public or semi public profile within a bounded system. “People articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. “(Social network sites). Social Network sites are becoming increasingly more popular as time goes by. Everyday more and more people are searching out social networking sites, either just to correspond with long lost friends, family or they are searching for the love of their lives on a dating site. There are so many different sites that have come and one from the beginning of the boom. There are the sites that people can keep in touch with your friends and family or sites to meet new people to find love or just friendship. Anyone can find anything that they are looking for. There are sites that cater to certain audiences and attract people based on race, religion or culture. There are just so many different ones out there that you can choose from. Dating websites, political sites, Social Networking sites have become the new thing in this generation. There are young people, teenagers, older people that go on these sites. It’s not just one generation of people it is all people in today’s world. . ...
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...2012 hen Jonathan Goldman arrived for work in June 2006 at LinkedIn, the business networking site, the place still felt like a start-up. The company had just under 8 million accounts, and the number was growing quickly as existing members invited their friends and colleagues to join. But users weren’t seeking out connections with the people who were already on the site at the rate executives had expected. Something was apparently missing in the social experience. As one LinkedIn manager put it, “It was like arriving at a conference reception and realizing you don’t know anyone. So you just stand in the corner sipping your drink—and you probably leave early.” SPOTLIGHT ON BIG DATA Goldman, a PhD in physics from Stanford, was intrigued by the linking he did see going on and by the richness of the user profiles. It all made for messy data and unwieldy analysis, but as he began exploring people’s connections, he started to see possibilities. He began forming theories, testing hunches, and finding patterns that allowed him to predict whose networks a given profile would land in. He could imagine that new features capitalizing on the heuristics he was developing might provide value to users. But LinkedIn’s engineering team, caught up in the challenges of scaling up the site, seemed uninterested. Some colleagues were openly dismissive of Goldman’s ideas. Why would users need LinkedIn to figure out their networks for them? The site already had an address...
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...emerged: The very concept that Social Media is 'Marketing'. It's not. It's a communications tool. As the platforms like Facebook, Twitter, Linkedin, and now G+ have evolved more and more marketing people have started to develop strategies to utilize the various platforms functionality. Strategy is useless without a tactical implementation plan. So marketers have developed Social Media editorial calendars that are built with the hope that the platforms don't change their API's and the dashboards actually post the message. The concern is more about will the technology continue to work when the real tactical quesiton is "how will it be utilized by our COMPANY. This is where large company heirarchical structures tend to impede rather than help the effort. The reason Social Media works so well for smaller companies is because of the mere fact that they are smaller. The decision making and internal communications structure all lie with one or two people wearing multiple hats. Large corporations tend to silo who controls what. The idea that "that's not in my wheelhouse" is taken for granted. Every department knows better than to stick their nose into someone elses 'area of expertise" That's where the problems begin with Social Media implementation. But really there are two problems and I have to acknowledge the first before getting to the bigger problem facing Social Media implementation today. So here goes Explaining how...
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