Ghana Swot

In: Business and Management

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Ghana SWOT Analysis as a Potential Tourist Destination
Todd Breen
Applied Marketing Management
MGT 541
September 06, 2012

I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.

Ghana SWOT Analysis as a Potential Tourist Destination

Executive Summary

This paper is a short situation analysis identifying internal strengths and weaknesses, and the external opportunities and threats (SWOT) in developing a marketing strategy for Ghana as a tourist destination. The SWOT analysis is the most famous technique used by firms and organization to access their Strengths, Weakness, Opportunities and Threat in their prospective industry to steer its affairs to the right direction (Briggs, 2001). We will use the SWOT as a strategic planning tool and identify three potential markets for Ghana’s expansion.

Introduction

International tourism is a key industry for less developed countries because they are in some prime areas throughout the world. Ghana is rich in history interwoven with British and Dutch Colonization, Gold mining and the African Diaspora. However, it will have to compete with other prime locations such as Europe, North America, the Caribbean islands and more. Ghana is a former British Colony located in western Africa who gained their independence in 1957 after 56 years as a British Colony. Since then “Military regimes had run the country for twenty out of the thirty-nine years…...

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