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Gillette

In: Business and Management

Submitted By hisweetangel
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1. What were the possible synergies and forces propelling the merger between P&G and Gillette – as well as the history of other takeover attempts?
Procter & Gamble, P&G, is a famous company in the world because it was established in 1837 and made soap and candles to sell in U.S. government during civil war. Its stores located in more than 80 countries and this company has more than 300 brands such as pampers, Tide, and Pantene. Its products include cleaning agents, pet foods, and personal care products, as well as products for beauty and health care. It is very easy to see its products in the stores. In fact, Gillette is also a famous brand and was established in 1901. Its products include personal care and batteries. When I see Gillette, I will remember men’s safety razors and its slogan is "The Best a Man Can Get". Based on my research, it is up to 90 percentages of people using its products U.S. market and it accounts for 70% in the global. It shows that Gillette sells men’s safety razors well.

In my opinion, Procter & Gamble and Gillette are good companies. In fact, they sell very similar products. I think that if they merge together, it will be a complete company. First, the most of consumer of P&G are women, so its major products are sell women’s products. However, Gillette’s products are men’s products, so its goal and marketing are men’s market. Those companies have couple of great brand which can earn over 10 billion in one year. For example, P&G has 16 brands whose sales are over 10 billion and Gillette has 5 brands whose sales are over 10 billion. After P&G merge with Gillette, it will have popular 21 brands. Third, if Procter & Gamble merge with Gillette, the company will be strong. Based on search, more and more men care about skin care, so they like to use products such as lotion or sun cream. It shows that it is...

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