...Ginger Hotels Name Grade Course Tutor’s Name 25-3-2013 Outline i. Introduction ii. The generic strategy iii. Strengths iv. Weaknesses v. Human resource and Marketing policies vi. Recommendations Introduction Ginger hotels are subsidiaries of the Indian Hotels Company Limited (IHCL). These hotels are based in India and have been in operation for more than six years. These hotels were established by Roots Corporation Limited. This paper will explore the generic strategies, identify the sources of competitiveness of Ginger as well as its strengths and weaknesses as a business entity. Recommendations and the future prospects will also be discussed. The generic strategy Ginger hotel came into existence as one of the greatest innovative concepts of IHCL group. This hotel is signified by well budgeted hospitality that targeted the middle-class in the Indian market. The hotel was designed to ensure a larger percentage of the Indian population could afford luxurious hospitality. However, the hotel has not been as successful as it was deemed to be even after operating in the Indian market for over six years. It is experiencing slow growth rate with several of its subsidiaries still adjusting to the market environment (Odoom 4). Ginger hotel is designed to target customers who are conscious of their expenses. These are consumers who prefer value over luxury (Odoom 12). Therefore, the prices offered by these hotels are lower. The current...
Words: 2057 - Pages: 9
...C A S E S T U D Y A high-tech reception system will make life easier for Quality Care's staff, but what about its customers^ The Quality Improvement Customers Didn't Want by Dawn Iacobucci Jack Zadow, the consultant, was persuasive. Wrapping up the hourlong presentation, he still seemed as energized as be bad in tbe first five minutes. "Your biggest competitor, HealtbCare One, has already begun using a computerized reception system in 14 of its 22 facilities," he said, pointing to the overhead projection illuminating the darkened conference room. The image was a regional map with red stars on every HealthCare One facility and yellow circles around tbe ones using tbe new system. "Wben their members come in the door, they go right to a computer and slide their identification eard through. Then the computer leads them through a set of questions about tbeir current medical condition, tbe reason for tbe visit, and so on. Everything is done electronically: The computer pulls the member's record, processes the new information, and then routes the member to tbe appropriate staff person for consultation." He slipped tbe next image over tbe map. It showed Quality Care's own facilities in dull brown. "HealtbCare One will have all its facilities up and running on the Dawn Iacobucci is an associate professor of marketing at the f.L. Kellogg Graduate School of Management at Northwestern University in Evanston. Illinois. 20 new system by June. Tbe number two player, MediCenters...
Words: 3931 - Pages: 16
...Ginger: Avert nausea Ginger can prevent stomach upset from many sources, including pregnancy, motion sickness, and chemotherapy. "This is one of Mom's remedies that really works," says Suzanna M. Zick, ND, MPH, a research investigator at the University of Michigan. A powerful antioxidant, ginger works by blocking the effects of serotonin, a chemical produced by both the brain and stomach when you're nauseated, and by stopping the production of free radicals, another cause of upset in your stomach. In one study of cruise ship passengers traveling on rough seas, 500 mg of ginger every 4 hours was as effective as Dramamine, the commonly used OTC motion-sickness medication. In another study, where subjects took 940 mg, it was even more effective than the drug. MORE: The Smoothie Cure For Gas And Bloating It might also: Decrease your blood pressure, arthritis pain, and cancer risk. Ginger helps regulate blood flow, which may lower blood pressure, says Zick, and its anti-inflammatory properties might help ease arthritis. Ginger extract had a significant effect on reducing pain in all 124 patients with osteoarthritis of the knee, in a study conducted at the Miami Veterans Affairs Medical Center and the University of Miami. Those same anti-inflammatory powers help powdered ginger kill ovarian cancer cells as well as—or better than—traditional chemotherapy, at least in the test tube, found a study by the University of Michigan Comprehensive Cancer Center. Although further testing is...
Words: 458 - Pages: 2
...Editor, Healthy & Green Living They’re pretty, delicious and drumroll please…they’re good for you! Yes, I’m talking about the secret our forefathers knew way back in the day. Spices have untapped health benefits and have recently been stealing the scene as powerful cancer preventatives and fighters. Below are five you might want to consider adding to your diet. 1. Garlic No surprise here. The stinking rose is one of the most potent weapons in preventing cancer, particularly colon cancer. Containing the photochemical allicin, garlic stimulates the production of cancer-fighting enzymes. Daily garlic consumption can lower total cholesterol and triglyceride levels by 10 percent and has the added benefit of keeping vampires at bay. 2. Ginger For centuries, grandma has been prescribing this knobby little root for an upset tummy but we now know that it holds anti-inflammatory properties, shows promise in treating cancer, osteoarthritis and, when used topically, rheumatoid arthritis. It can be used as an appetite stimulant, and a treatment for nausea, whether legit (flu) or not-so-legit (hangover). 3. Cinnamon Besides being a yummy addition to coffee, cinnamon protects against Type 2 diabetes and heart disease. Derived from tree bark, this wonderful spice stimulates the bodies circulatory systems. Just half a teaspoon taken daily lowers blood glucose, cholesterol, and triglyceride levels. It also counteracts congestion, may be useful treating osteoarthritis and improves blood...
Words: 400 - Pages: 2
...strong antioxidant compound called curcumin which reduces inflammation. Usage of turmeric in any form is beneficial. Use turmeric while making rice, vegetables, meats, and lentils. Turmeric is good for the relief of Pain and in the treatment of all kinds of infections. Turmeric depresses the levels of two main enzymes which are responsible for triggering inflammation and Joint Pain. Turmeric can be taken in capsule form too. 2. GINGER Ginger helps in the relief of joint and Muscle pain as it is anti-inflammatory. Use of 01 teaspoon of ginger daily helps in diminishing joint pain. Use it in cooking meats, sprinkle on salads and eat it along with honey, it will benefit you in easing arthritis. Eating Raw Ginger is also good for health but in limited quantities. 3. GINGER TURMERIC TEA TO EASE JOINT PAIN You can benefit from Turmeric and ginger combined also as both are anti-inflammatory and help in easing arthritis. They both can be used in form of a very spicy and delicious Ginger Turmeric Tea. Recipe is given below. * Boil 1 Cup of Water. * Add 1/3 teaspoon each of...
Words: 2037 - Pages: 9
...Galangal, a herb like ginger and turmeric belongs to the rhizome family. It is also known as 'Siamese ginger' and is commonly used in Southeast Asian cuisine, especially Thailand, Indonesia and Malaysia. The raw galangal has a citrus flavor with an earthy aroma. The flavor often resembles to cedar. Though it belongs to the ginger family, but the galangal doesn’t have a peppery heat. So, it mostly used in the cuisine like soup and rendang. Although it is similar to ginger, a closer look will reveal the difference between galangal and ginger. Galangal has a tighter skin, is lighter in color and can have pinkish portions too. My mother origin is Indonesia; most of her dishes contain galangal. The best recipe that she ever made is chicken galangal rendang. I very impressed with the dish. In my head “how come a lot of galangal cooked with chicken can be eaten deliciously”. So, I decide to choose this topic, Galangal. I really want to know more about galangal; the history, uses and many more. Galangal is now grown in most Southeast-Asian countries, but was first harvested for use in cooking and medicine in China and Java. But by the Middle Ages, galangal had traveled extensively, and was already in common use throughout Europe. Referred to as "the spice of life" by St. Hildegard of Bingen (1098-1179), galangal was, in fact, one of her favorite remedies. This famous herbalist used galangal to treat everything from deafness and heart disease to indigestion. During the 13th-14th...
Words: 1138 - Pages: 5
...BENEFITS OF GINGER: Ginger Scientifically known as Zingiber officianale is a natural pungent spice which is used for ages in Indian and Chinese cuisine and medicines. This spice is widely grown in Africa and Asia and Indian Ginger is supposed to have the best medicinal qualities. Health benefits of ginger: Helps combat Flu or common cold symptoms: This remedy is used by our ancestors to relieve sore throat and other common cold symptoms. Continuous use of Ginger and Honey helps to alleviate sore throat for children and adults. To mitigate the disastrous effects of common cold, just have ginger tea every morning especially in the winter. Helps in Digestion : Ginger helps in digestion and thus soothes the stomach. It is especially useful in food poisoning as it cleanses the stomach. Used to mitigate menstrual cramps: An old grandmother's remedy of giving Ginger concoctions to alleviate menstrual cramps is again proved true. Heart Burn Remedy: Try using Ginger Tea to reduce heart burn, especially during pregnancy. It really works. Motion sickness: We used to carry ginger and lemon in our bags to counter motion sickness while traveling for long hours, especially in mountainous terrains. Morning Sickness: Ginger is as effective as vitamin B6 to counter morning sickness in pregnant women. Ginger tea reduces the squeamish feeling after a meal too. Migraine Relief: Ginger tea is useful in giving relief during migraines. Pain Killer: Ginger has anti-inflammatory...
Words: 610 - Pages: 3
...Introduction: Natural Treatment or Herbal treatment refers to the use of things available in nature, mainly medicinal herbs, for their healing value. It also involves following a natural healthy lifestyle which will help us maintain a vibrant, healthy life. The benefit of Herbal treatment is that they are found to be very effective in healing several serious diseases with almost no harmful side effects. Today I’m going to talk about some Herbal Treatment methods and Home remedies for some of the common diseases, ailments and viruses. I am also going to talk about which herbs to use and how to apply them. I. Herbs Cure Pain A. Herbs treat common diseases such as Alzheimer’s, Diabetes, Asthma and cancer B. Herbs remove common ailments such as sore throat and pink eye C. Herbs attack and get rid of viruses cold and flu II. Herbs are natural A. Herbs don’t have any life threatening side effects B. Sage helps with Al zheimer, upset stomach and heartburn Sage has one of the longest histories of any medicinal herb. In the first century C.E. Greek physician Dioscorides reported that the liquid of sage stopped bleeding of cuts and cleaned ulcers and sores. He also recommended sage juice in warm water to treat cough. A tea made from sage leaves has had a long history of use to treat sore throats and coughs; often by gargling. It was also used by herbalists for rheumatism, excessive bleeding, digestive problems, memory loss, and to dry up a mother's milk when...
Words: 901 - Pages: 4
...FOXC ROF T & GIN GER & ARTISAN BAKERS C O F F E E M A K ER S BRUNCH KI CK ASS Weekdays 8 -12, Weekend 9 - 4 Sourdough Toast w/ Home Made Preserve (v) …2.8 * SOURDOUGH P IZZA S * BREADS * SANDW ICHE S * C A K E S * PA S T R I E S MORNING GLORY (G) Gingers Granola,Spiced Poached Fruit, Yoghurt, Vanilla & Rosemary Honey, Seeds(v) …4.95 (G) Porridge: Black Rice, Quinoa, Banana, Coconut Milk, Honey(v) … 4.95 (G, N) Eggs 0n Sourdough Toast(v) …5.5 (Proper Fried, Ricotta Scramble, 63 c Poached) Eggs Benedict, (63c eggs) w/ either Pulled Duck, Smoked Salmon …8.5 Potato Rosti, BBQ Pork, Fried Egg, Cheddar, English Muffin …6.75 French Toast w/ Ham, Mature Cheddar & Honey Mustard …6.2 Bloody Mary …6.5 (cc) Virgin Mary …4.5 Mimosa …6.5 (cc) Apple & Orange Juice …2.5 (E, G, M) (E, G, M, F) EXTRA’S (E, G, M) (E, G, M, MS) (M) House Made Sausages, Peppers, Herbed Mushrooms, Tomato, Proper Fried Eggs, Sourdough Toast …9.5 (E, G, M,MS) Herb Roasted Mushrooms… 3 Avo Mash, Olive Oil, Chilli & Lime…2.5 2 x House Made Sausages…3.5 Smoked Streaky Bacon…3.5 (CC,M) Ricotta Gnocchi, Tomato Fondue, Kale and Broccoli w/ Poached Egg, Pecorino …8.95(v) (E, G, M) (MS) (F French Toast w/ Marscapone, Poached Plum, Honey Comb …6.40(v) (add bacon £1) Tomato Fondue…3 Kasundi…2.5 )Smoked Salmon…3.95 (E, G, M) Herb Roasted Mushrooms, Poached Eggs, Truffled Hollandaise on Sourdough Toast (v) ….8.95 (E...
Words: 1502 - Pages: 7
...regularly use turmeric essential oil in their wash when they clean their bedding. The turmeric-treated sheets that you sleep in transfer the turmeric oil onto your skin and hair. Also give a few extra drops of turmeric oil to your pillow cases, as that's where your hair will be resting for many hours in the night. For an even more concentrated healing experience, try adding the essential oil into your shampoo. Turmeric is anti-inflammatory With curcumin's anti-inflammatory properties, turmeric helps stimulate the body's natural defense mechanisms, which helps the body to heal and preserve itself naturally. The reputation of turmeric for reducing inflammation actually owes to its active ingredient, curcumin. You also may want to start adding ginger to your pain or inflammation tonics for an even more potent effect. Turmeric can help the cardiovascular system Turmeric can assist in the lowering of cholesterol and also prevent the blockage of arteries that can cause heart attacks and strokes. Curcumin can lower cholesterol levels and also inhibit the oxidation of LDL. LDL creates deposits in the artery walls of contributes to the formation of arterial plaque. Injured blood vessels may form clots that can eventually lead to a more serious artery blockage. A simple preparation of sesame or almond oil and raw honey mixed in with the turmeric can help reduce cardiovascular plaque. Turmeric does a wonderful job of caring for both the inside and outside of your body. Using it topically...
Words: 784 - Pages: 4
...ANTIBACTERIAL EFFECT OF Zingiber officinale (GINGER) AND Allium sativum (GARLIC) AQUEOUS EXTRACT ON SOME SELECTED BACTERIA OF VETERINARY IMPORTANCE Abstract Key words Introduction The ability of a substance to inhibit or kill bacteria is known as antibacterial activity. Such substances include chemotherapeutic agents which are products of roots, bark, stems and leaves of plants. In some cases, these products serve as cheap and effective alternative to orthodox drugs. A recent survey in the United State of America revealed an expected 20% annual growth in herbal medicine in the next 5 years (Saxena, 2004) with an estimated 80% of the world population living in the developing countries still relying on plants for health care. Due to the large dependence on traditional health care practices, World Health Organization (WHO) recognized the implicit role of herbal medicine in the Alma Mata declaration of Health for All by the year 2000AD in 1978. Zingiber officinale, or common ginger which is one of the frequently used medicinal plants is native to South-East Asia. The plant has slender reed-like stems with dark glossy green leaves arising from tuberous rhizomes. Ginger has been used for centuries as flavouring and as a treatment for all sorts of ailments from motion sickness to athletes foot (Richard et al., 2005). Ginger compounds are active against a form of diarrhoea which is the leading cause of infant death in developing countries. Zinerone is likely to be the active...
Words: 444 - Pages: 2
...Department of Education Region IV-A CALABARZON Division of Tanauan City TANAUAN CITY NATIONAL HIGH SCHOOL Trapiche 1, Tanauan City The Cleanser Effect of Ginger (Zinginber Ofiicinale) on Additive to Dishwashing Liquid A Science Investigatory Project (SIP) Proposal Submitted to Florinda C. Gagasa, Ed.D. In Partial Fulfillment of the Requirements for the Subject Research – Grade 9 STEM By: FLORINDA C. GAGASA Department of Education Region IV-A CALABARZON Division of Tanauan City TANAUAN CITY NATIONAL HIGH SCHOOL Trapiche 1, Tanauan City TABLE OF CONTENTS Page ABSTRACT……………………………………………………………….. Chapter I: INTRODUCTION Introduction………………………………………………... 5 Background of the Study…………………………………... Statement of the Problem…………………………………... 7 Hyphotesis…………………………………………………. Scope, Delimitation and Limitation of the Study………….. 7 Significance of the Study………………………………….. 8 Definition of Terms………………………………………... 9 Chapter II. Literature Review ………………………………………….. Chapter III. RESEARCH METHOD AND PROCEDURE Research Design…………………………………………. 1 Respondents………………………………………………... 1 Data Gathering Instruments and Procedures……………….. 1 Statistical Treatment of Data……………………………….. 1 Chapter IV. RESULTS AND DISCUSSION……………………………. 20 Chapter V.CONCLUSION...
Words: 561 - Pages: 3
...usually used in many households in order to control these pests. But the high price and health problem from branded chemical insecticides gives dilemma to Filipino household. Respiratory diseases can also result from continuous use of these insecticides especially since chemical substance from the product are inhaled by a person. This study seeks the possibility of using the extracts of ginger and dalandan to repel and eliminate insects, particularly, houseflies and cockroaches. The Dalandan and Ginger extracts as an insecticidal spray can be possible by the botanical and chemical properties that can be found within the fruit and crop. Dalandan have a chemical property which is known as d-limonene that has the capacity to melt the protective wax coating of insects, affecting their respiratory system. Ginger contains gingerols and shogoals that give ginger its hot and warming qualities, responsible for their ability to suffocate the insects. In making the insect spray, the dalandan was squeezed in order to get its extract, while the extracts of ginger were juiced out by chopping the ginger into smaller pieces and squeezing it until the juices reached the measurement given. For additional d-limonene substance (orange oil) which was extracted from the dalandan peels soaked in a jar with alcohol and was left on a sunny place for one week. To finish the product, all extracts were mixed in a sprayer. Salt was added as preservatives, which aid the capacity of the extracts to stay...
Words: 939 - Pages: 4
...raspberry-flavored ginger ale as a general soft drink for all occasions, After obtaining initial clearance to explore the concept further. Johnson spent considerable time perfecting the product ingredients and conducting laboratory field test. 1989 – Cadbury Schweppes Public limited company was one of the largest British owned confectionery and soft drink companies with marketing operations in more than 100 countries around the world. 1990 - The product was fully developed. In the soft drink industry, general soft drinks constituted the bulk of the market. Colas dominated by coca cola or PepsiCo brands therefore, most major benefits had exclusive agreements with either Coca cola or Pepsi Co to market their colas as the primary product line 1991 – Once decision was made Johnson would have to convince the bottlers to adopt the product and obtain their commitment to make it available in retail outlets by January 1991 Central Problem How would Schweppes make their product known not as adult soft drink but a soft drink for all Ages. Viewpoint: Sam Johnson – Associate Product Manager Strength * The relative consumption of the product for these two purposes varied in different regions of the united states. In the northeast, ginger ale was equally mixer with alcohol. Because the sales of both Schweppes and Canada dry were heavily concentrated in the northeast. A very large proportion of the total ginger ale marketed by the two divisions was consumed as a soft drink. Ginger ale is popular...
Words: 806 - Pages: 4
...inclduing water, lemonade, gingerale, and food products they merged with Cadbury a major British candy maker in 1969 * 1989 one of largest multinational firms and ranked 457th in BusinessWeek’s Global 100 * in 1989 the company purchased Crush, Hires, and Sundrop soft drink brands from P&G for $220 Million * this is when our case takes places, the marketing excutives at Cadbury are left the with task of relaunching these brands and we will be focusing on crush * they also own brands such as schweppes, mott’s, Holland House, Hires, and many more * currently bevarges make up 60% of sales and confectionery items make up the rest * they are also the market leader is some of their categories such as Canda Dry leading in ginger ale maket, which accounts for 39% of Cadbury soft drink sales in U.S. * worldwide headquarters is in Stamford, Connecticut #5 Strengths * high brand: many of their current brands and ones they recently purchased have high * first soft drink maket: which gives them a trusting reputation * 3rd largest soft drink mareter: behind coke and pepsi Weaknesses * Due to decision that P&G made when the had owned Crush they stopped using bottling networks and sold Crush through warehouses, so now we are left with broken relationships * Low advertising budget, compared to competitiors * Out of the top 4 orange carbonated soft drink brands, mandarin orange and minnute maid accounts for 84% of all advertising in...
Words: 648 - Pages: 3
