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Giuseppes M

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Submitted By Serfaty
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The Sausage Category : Growth and Trends • SAUSAGE BOOM: The dinner sausage market is exploding. According to Information Resources Inc. (IRI) of Chicago, dinner sausage sales in 2000 through early 2001 increased by over 12 percent from the previous year to nearly $1.3 billion. • LEADING THE PACK: According to IRI, Johnsonville Sausage captured two of the top three growth brands in this robust dinner sausage market with its refrigerated dinner sausage. • TASTE AND CONVENIENCE: Recent high growth in the sausage category is fueled by new products aimed at meeting consumer demands related to taste and convenience. • ALL-AMERICAN AS BURGERS AND FRIES: Johnsonville began merchandising its core bratwurst product through McDonald's in 1998; today over 4,000 McDonald's restaurants across the nation offer Johnsonville Brats on a seasonal basis. This trend toward menu branding by restaurants like McDonald's is growing as Johnsonville joins brands like Minute Maid juice, Hershey's and Snickers on restaurant menus nationwide. • GOING GANGBUSTERS: The sale of processed meats are expected to grow about 4 percent annually and are projected to reach nearly $38 billion by 2007. This is according to a 1999 industry report issued by Business Trend Analysts of New York. Of those figures, sausage product sales should grow most rapidly at an average annual rate of 4.8 percent. • FLAVOR WITHOUT THE FUSS: More and more chefs are taking advantage of the versatility, taste and convenience of sausage products. • SAUSAGE STATS: The sausage category is considered the largest segment of the processed meat industry.

• HOMELESS GIUSEPPE CLOSES SIZZLING SAUSAGE BUSINESS

• Published on November 3, 1999. Article 3 of 26 found.

SOURCE: Lisa Jennings
Those of you who went looking for your Giuseppe's Original Sausages Octoberfestivities last month were probably disappointed.
The local sausage company has closed after about seven years of providing Memphis supermarkets and restaurants with exotic gourmet fresh sausages.
Owner Joseph Cotrone, who founded the business with his wife, Shirley Cotrone, said things were going great earlier this year - so great that he realized he needed to expand his sausage plant to meet growing...
563 words, Commercial Appeal, The (Memphis, TN)

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