...MUJI Case Study in China, Korea, and Japan Professor: Chun Zhang Date: 03/15/2014 Team Member: Anqi Liu Jiayuan An Jing Zhou Rui Zhao Dongyang Zhang Table of Contents: Introduction……………………………………………………………………………3 Company and Product…………………………………………...……….……………3 Evaluating Market Attractiveness…………………………………………………..4 Country Identification…………………………………………………………………5 Political Risk………………………………………………………...………………..5 Environmental Factor………………………………….……………..………………6 Preliminary Screening…….………………….…………………….……………….6 Country Rankings……………………………….……………………………………7 Cost of Transportation………………………….…………………….………………8 In-Depth Screening Criteria………………….………….….………………………8 Market Size and Growth………………………..……………..………………………9 Competitive Intensity…………………………..………………...……………………9 Segmentation……………………………………………….….……………………10 Appendix………………………………….…………………………………………12 Work Cited……………………………………..………………….………………...14 Introduction MUJI is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy. The name MUJI is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods. If people say it is a brand, it is better to say MUJI is a philosophy of life. MUJI does not emphasize the so-called fashion sense or personality nor endorses popular brands should raise his status. On the contrary, MUJI is coming from the consumer point of view to develop products that "plain handy". ...
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...Global Business Cultural Analysis South Korea By: Erik Mays Liberty University BUSI 604 Dr. Romanoski May 9, 2014 Abstract In this research paper I will be analyzing the cultural perspectives of doing business in South Korea. In doing so, I will be answering the four major questions as it relates to the major Elements and Dimensions of culture in South Korea. Also, since the dimensions of culture in any nation are many, it is necessary to analyze each category that makes up the Dimensions of one’s culture, these categories have been in place for many years in any given country. If we simply consider the Dimensions of Culture in the United States alone, which range from Religion to our Ethical standards, it would be clear that there are many categories within each of those. Therefore, it is important to analyze each category in detail, in an attempt to determine exactly what it will take to do business in that country or any country across the globe. This research paper will attempt to identify those major elements and dimensions of culture in South Korea. Once these elements and dimensions have been identified, it would give a clearer picture on how South Koreans integrate those elements and dimensions into their everyday business. Also, when comparing South Korean and the United States culture and business, there would naturally be implications that should be considered for US businesses that want to do business in South Korea. This research will also address those...
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...PESTEE Analysis Korea Political Analysis Political factors refer to political situation of the country and the extent to which it may affect and interfere with the project. Political system of South Korea has undergone a huge transformation to become a democratic country in 1987. South Korea became a stable democracy with strong political and economic support from the US The political landscape of the country include centralization of power which the implementation of economic reforms became faster and effective so that the country was fully focused on economic development and friendly to foreign investments, especially strengthening foreign relationships with emphasis on EU. According to economic forecast, South Korea is to become the seventh largest economy in the world within next ten years. Though the fact the relationship with North Korea remain tense and uneasy, the government aims to solve this situation in better way. Since crisis in 1997, the government opened the South Korean market to foreign investors by identifying Foreign direct investment (FDI) and abolished the harmful regulations on foreigner shareholdings in domestic companies. The taxation system and particularly corporate tax in South Korea was simplified encouraged foreign investments. |Current strengths: |Current challenge |Future prospects | |Centralized power of attorney |Military violence still...
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...Global Financial Management FIN630 AIU Abstract This paper will have a comparative analysis of starting operations on establishing a Greenfield production facility overseas. This comparative analysis will include the countries’ currencies, trade policies, culture, and a recommendation with a supporting rational for the country selected. Global Financial Management Introduction Acme, a U.S. multinational enterprise, is planning the stages of establishing a Greenfield production facility overseas. Acme is expanding its international program. The two selected foreign countries for which the steering committee has proposed to start operations in are Germany and Japan. A comparative analysis between the two counties will include the currency of each country, trade policies, and cultural variables that can affect the operations and profitability of the production facility. This paper is meant to discuss which of the two countries are recommended to begin the production facility in. Germany Germany, a federal republic, has the largest population of all the European Union, or EU. Germany has the world’s third largest economy, and it produces automobiles, engineering products, electronic equipment, communications equipment, chemicals, and pharmaceuticals. The most widely spoken language in the EU is German (Germany, Europa, 2013). Currency / Trade Because Germany is a part of the EU, its currency is the euro. Germany has relatively few non-tariff barriers...
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...Quantification, Weighting and Ranking 6 Table 2 7 Internal Analysis 8 Overview of Iceland 8 Marketing Factors 8 Financial analysis 8 Manufacturing factors 9 Iceland’s current resources and competencies 10 Table 3 10 The Boston Consulting Group matrix (BCG) matrix 10 Figure 1 10 External Analysis 10 PESTLE 11 Competitive Environment 12 Retailers 12 Table 4 12 Frozen Food Manufacturers 12 Table 5 13 Customer Trends 13 Target Market 14 Porter’s Five Forces 14 Figure 2 14 Lotte Group Analysis 14 SWOT 15 Strengths and Weaknesses 15 Opportunities 16 Threats 16 Objectives and Market Entry Strategy 16 Objective 1(Short term: 12 months) 17 Objective 2 (Medium Term: 1-3 years) 17 Objective 3 (Long Term: 3-5 years): 18 Internationalisation objectives 18 Marketing Mix 19 Product 19 Price 21 Table 6 21 Table 7 21 Promotion 22 Place 23 People, processes and physical evidence 24 Implementation 25 Table 8 26 Figure 3 26 Figure 4 27 Control 27 Figure 5 28 Bibliography 28 Executive Summary This report has been produced to provide Iceland Foods Group with a strategy to further internationalise. After investigation of potential countries it was decided that South Korea was the best market to enter. Analysis has been undertaken into both the external and internal environments with regards to South Korea and Iceland. Research into the frozen food sector in South Korea has shown the market is growing .The success...
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...growth. Furthermore, the world witnessed a radical transformation during the past two decades. The greatest economic experiment of the twentieth century was the movement from communism to a market economy, which began in Mikhail Gorbachev’s Russia in the mid-1980s, and then spread to Eastern Europe at the beginning of the 1990s and to China later on during the same decade. Although the transition to a free market has led to disappointing outcomes, most Eastern Europe countries have concentrated on integrating their economies with Europe and on becoming part of the EU. All these events led to the world becoming more and more global in nature and to defining globalization as a closer economic integration among nations through increased trade and capital flows. It also refers to labor movement and technology transfer across international borders as well as cultural and political issues, which are beyond the scope of this chapter. Globalization is the result of technological processes occurring mainly in the areas of information technology, telecommunications, energy, transport, and biotechnology as well as a shift in economic policies. In this chapter a number of international organizations, such as the WTO, the IMF, and the World Bank were presented and their role in terms of globalization and economic integration issues described. In the course of all these developments, “economic integration,”...
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...Journal of International Business and Cultural Studies When East and West Meet, Page 1 When East and West Meet: An Essay on the Importance of Cultural Understanding in Global Business Practice and Education S. J. Chang Illinois State University ABSTRACT As today’s business decisions and choices are increasingly influenced by the diverse cultural backgrounds and perspectives of various corporate stakeholders, it is critical for business managers to have multicultural understanding. This motivates us to refine our business perspectives and approaches in global arena as well as our educational philosophies on global business management. Based on casual yet experiential discussions, this essay presents some cohesive points on comparative cultural understanding and business implications thereof between the “West” and the “East,” which is presupposed by the cultural contrasts between America and Korea. It can hopefully serve as a practically meaningful guideline for business practice and education on multiculturalism. Keywords: multiculturalism, global business management, comparative cultural understanding Journal of International Business and Cultural Studies When East and West Meet, Page 2 INTRODUCTION Thanks to the rapid and continuous expansion of large global businesses, today people, capital, information, and technology travel more freely, rapidly, and widely than ever. The everexpanding scope and scale of large global firms over the recent decades have...
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...Association Published by Warc, www.warc.com DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows from two countries that represent contrasting cultural distinctions: the US and Korea. The results suggest that young adults in both countries perceive film product placement in a similar way but, with respect to television, Korean respondents tend to perceive it as less effective in enhancing content realism and more unethical and misleading. In addition, the findings suggest that, for both film and TV, material- ism, attitude towards advertising, and realism enhancement appeared to be significant predictors of consumer cognitive response to product placement. However, cross-cultural differences were observed for TV product placement. In the US, materialism and real- ism enhancement were found to be most powerful predictors of cognitive response to product placement. In contrast, attitude towards advertising and materialism were found to be the strongest predictors in Korea. Implications for both advertising researchers and practitioners are provided. Introduction Movies have almost always been a popular medium for product placement. Product placement in movies can be...
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...Competition 5 1.3 Key Issues faced by industry players and Tesco PLC 5 2.0 Marketing Mix 6 2.1 Product Mix 6 2.2 Place Strategy 8 2.2.1 Current strategies used in distribution 8 2.3 Price Strategies 8 2.4 Promotion Mix 9 3.0 Technological Impact 10 3.1.1 Tesco and CRM (Customer Relationship Management) 10 4.0 Conclusion 12 Executive Summary The main objective of this report is to critically analyze the Tesco PLC’s overall operational scope based on a retailing perspective, since they are indeed the UK’s largest multiple retailer and across in Central Europe, it is the author’s main objective to study the marketing mix strategies and the components of the business as well. The technological factors as well the customer relationship management that Tesco has incorporated into their business in order to gain reputation and an established brand reputation is also what fascinated the author to conduct this research because Tesco has proven themselves in terms of the diversification of their services and the further expansion of their stores across the globe with an effective marketing strategy associated with it. Furthermore the highly advanced Information Technology and IT systems that has given Tesco a competitive advantage over the competitors on an international platform and has helped Tesco in maximizing the overall supply chain profitability and this is also something that the author is very much fascinated about. With the expansion happening across the continents...
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...Consumer behavior and factor as influenced by Korean entertainment of teenager in Mueang District, Chiangmai Province 3. Statement of the problem Korea has become a stream of new waves of cultural globalization era in addition to Japanese and Chinese culture. Cultural influences that have spread in the West mephitis characteristics unique to different cultures in Korea, this does not mean that in the past cultural prosperity but now means the world to manufacture a new culture (Modern society) to comply the current generation and also a mixture of old world with new world seamlessly, enabling the industry have begun a cultural growth and change and making new forms of culture. Currently the word "Korea" stands for fashionable and stylish in Asia, which is largely due to South Korea's close ties with Western culture, while maintaining Asian values and themes. Korean culture is currently influencing to consumers in Thailand, especially the Korea entertainment is very influential to the young consumer that considered a significant combined with the modern Korean culture to infiltrate in all entertainment media from countries such as Korea fashion, make up, Locations etc. Provide education with an interest in consumer behavior, influencing consumer entertainment from Korea especially to study behavioral imitation of Korea culture from Korea entertainment media among sample of Thai teenager living in Chiangmai area who ever...
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...improvement model, the opportunities in the Asia market provide a unique untapped region. In Korea, recent political changes have opened its economy to foreign investors and businesses. Korea’s strong economic growth provides Lowe’s with the ideal situation of opening up stores before their competitors. Based on research I conducted, this assessment considers the potential of expanding Lowe’s into the Korean market. With any major investment, it is important to consider the monetary and non-monetary aspects including gaining an understanding of the culture, the ideal management approach, past and future trends, along with political roadblocks. In this paper, the following information provides a roadmap to the decision-making process. First, an assessment of the Lowe’s vision, mission, and promise are discussed and compared to the similarities and differences within Korea. Then, an analysis considers Korean trends that support the expansion of Lowe’s. Next, a culture assessment of Lowe’s base country (USA) is compared against Korea including management styles to consider for the local corporate office and stores. Lastly, a communication strategy is discussed based on the cultural assessment and offers best practices for the expansion of Lowe’s into Korea. This paper is intended to assist Lowe’s senior managers begin an assessment of expansion into the Asian market via Korea by highlighting key factors necessary for success. Company Overview Founded in 1946 and...
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...and Other Resources From Around the World to the Benefit of All Introduction The world is increasingly becoming interconnected into a single global village because of the advancements in technology. This is also becoming a trend nowadays because of the way the global market is filled with interdependent products and consumers making it necessary for companies and labor to traverse the world in search of one another. Globalization has however not started in the recent past, it has been a practiced by the people of the ancient times, when they even had trade routes, for example the famous silk route between China and Europe. Debate about the real benefits of globalization have over the past been quite strife. As much as people see the benefits of globalization, other people are also seeing the dark side and the bad side of globalization. The challenge and need of exploring and exploiting external markets makes globalization an option for companies to consider branching out to different geographical areas. This urge of exploring international markets is driven by the need to generate profit for their investors and also to provide enough competition to their rivals. All these can be achieved by increasing the global presence of a brand and company. According to Michie (2011), globalization creates more chances of doing business by introducing new markets and new trade areas hence it promotes companies trade. This is achieved by exploring the available resources of a country...
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...monetary cooperation. But grand visions for Asian regional blocs are not achievable. Regional economic integration is most developed in east Asia, but only because of manufacturing supply chains linked to global markets. South Asia is the most malintegrated region in the world. And east and south Asia are much less integrated in finance than they are in trade and FDI – due to highly restrictive national policies governing financial markets. Asia’s existing FTAs are “trade light”. They are largely limited to tariff cuts, but have barely tackled non-tariff regulatory barriers in goods, services and investment, and are bedevilled by complex rules of origin requirements. An APEC FTA initiative has gone nowhere – entirely predictable given such a large, heterogeneous grouping. An east-Asian or a pan-Asian FTA, by discriminating against third countries, would compromise regional production networks linked to global supply chains. Moreover, huge economic gaps and enduring political differences will stymie Asian regional integration for some time to come. As for regional monetary and financial cooperation, it is embryonic, very soft and confined to east Asia. Asian regional integration is not likely to come about through top-down regional policy initiatives. The key to future regional and global integration is renewed unilateral,...
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...International Business Management Set up and operate a Business in Foreign Country Abstract This paper deals with the international business. It emphasizes on the means to start the business and the cost associated with the initiation of the business. It also describes the most important aspect of managing human resource. Because of the competitive environment, the need to do the business internationally has increased. This paper provides the overview of the two countries i.e. china and South Africa. Broad description of the legal processes that were supposed to be followed by the company to initiate business in the China has been explained. Apart from this, the staffing of local and expatriate staff along with the labor organization and legislation of the foreign country has been described. Therefore, the paper provides detailed analysis of the conditions that should be kept in mind while establishing business in the foreign country. Introduction International business is a term, which is used collectively to describe issues relating to the firm’s operations with interests in numerous countries. These firms are sometimes referred as multinational corporations. The main area of concern in the international business is the cultural considerations. These considerations include dissimilarity in law and legal systems, living standards, language barriers, climate and many more (Cherunilam, 2005). All these issues need to be overcome for an MNC in order to obtain success in...
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...The power behind the recent surge in Asia’ economy may have developed from the s tenets of one of that continent’ earliest philosophers. s The Confucius Connection: From Cultural Roots To Economic Growth Geert Hofstede Michael Harris Bond J n 1968,the late Nobel-prize-winning mist Gunnar Myrdal published Asian Drama that described tions into the failure in South ment policies different Korea, econo- a book entitled his investigadevelopAsia. a very South however, countries Malaysia, some South and Southeast Asian besides Singapore, such as India, Thailand, and Indonesia drama), (the very also show signs of of economic scene of Myrdal’ s and Southeast drama: Kong, Japan, Twenty years later, we are experiencing kind of Asian Taiwan, Hong an economic takeoff. World Bank data on the average annual growth product rate of per capita gross national the East Asian (see Exhibit 1) confirm and Singapore are now outperforming the United States and Western Europe economically. Western markets are flooded with high-quality, hightechnology products “made in Asia”; the production of cameras, TV sets, and domestic appliances has all but ceased in many Western countries, the automobile business has suffered severely, and President Reagan has had to violate his free-trade principles to save the U.S. microchip industry. It is true that most of the competition is from East, rather than from South or Southeast Asia; lead. The Five Dragons, as these countries...
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