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Global Business Environment

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UNIVERSITY OF WALES: TRINITY SAINT DAVID PRIFYSGOL CYMRU: Y DRINDOD DEWI SANT

School of Business

The Global Business Environment
SBUS4004
Summer June 2014 – Term 1 October 2014 – Term 2

SBUS4004 The Global Business Environment

MODULE CODE: TITLE: LEVEL: CREDITS: TEACHING METHODS:

SBUS4004 The Global Business Environment 4 20 Lectures Seminars Independent Study N100 16% 8% 76%

JACS CODE:

AIM(S)


To introduce the importance of the global business environment within which organisations operate. To enable students to identify and recommend business decisions considering the changing components of the global business environment.



LEARNING OUTCOMES By the end of this module students should be able to:
• • •

outline and discuss the characteristics of an organisation’s environment; identify and discuss how organisations interact with the global business environment; interpret and produce supply and demand (price) predictions based on global business environment scenarios; distinguish how different organisations compete domestically and internationally; understand and identify cultural differences between countries and the importance of the different aspects of culture in doing business in a global context.

• •

CONTENT


Determining the difference between needs and wants and their significance to economics and business. Three economic systems, planned, free and mixed economies and the implications of each system on business/ organisations and society. Market classifications and characteristics: consider competitive (perfect/ non perfect) and non competitive (Monopoly and oligopoly) systems and their impact on business decision making. Macro business environment applying political, economic, social and technological analysis (PEST). Equilibrium demand and supply analysis using diagrams and the relevance to business decision making. Government intervention legislation and the role and power of regulatory bodies such as OFWAT and OFCOM.











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SBUS4004 The Global Business Environment



International / global trade and their impacts on supply / demand and society and how it is managed by the organisation. How culture and language affect the way organisations are structured in different countries and the role of managers/leaders. Developments in international and global marketing.





Weekly Lecture Schedule Semester 1 1. Introduction 2. Demand and Revenue 3. Supply and costs 4. Supply and demand 5. Markets 6. Introduction to PEST Analysis (Political) 7. Introduction to PEST Analysis (Economic) 8. Introduction to PEST Analysis (Economic) 9. Introduction to PEST Analysis (Social/ Technological) 10. Competition (Domestic and Global)

Semester 2 1. The Global Marketplace 2. Cultural Environments for Business 3. Differences in Cultural Behaviour 4. Culture and Management in Practice 5. Researching Global Markets 6. Global Communications 7. International Market Entry Strategy 8. International Pricing 9. Globalisation and Society 10. Revision

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SBUS4004 The Global Business Environment

Recommended Reading and Resources Essential Morrison, J (2011) The Global Business Environment: Meeting the Challenges , Palgrave Macmillan, Basingstoke; Recommended Brooks, I., Weatherston, J., and Wilkinson, G. (2010), The International Business Environment,: FT Prentice Hall, London. Harvard Business Review on the Business Environment, (2001),: Harvard Business School Press, Boston. Morrison, J. International Business Environment: Global and Local Marketplaces in a Changing World,(2006) : Palgrave Macmillan, Basingstoke 2006. Sloman, J. The Economic Environment of Business, (2007) FT Prentice Hall, London . Wetherly, P. (2007) The Business Environment: Themes and Issues, Oxford University, Oxford. Worthington, I. and Britton, C. (2009) The Business Environment], Harlow: F T Prentice Hall, London. Harrison, A (2009) Business Environment in a Global Context, Oxford University, Oxford. Deresky, H. (2008) International Management: Managing Across Boarders and Cultures, Text and Cases, 6th ed., Upper Saddle River, N.J: Pearson Education Usunier J-C and Lee J.A. (2009) Marketing Across Cultures, 5th ed. Pearson Prentice Hall, London

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SBUS4004 The Global Business Environment

ASSESSMENT There are 3 assignments for this module: 1 assignment worth 50% of total module marks 1 presentation worth 25% of total module marks 1 written report worth 25% of total module marks Assignment 1 Investigate one of the following organisations (Apple, Toyota, McDonalds, L’Oreal) and produce a formal report answering the following questions. 1. Research and produce a PEST analysis and recommend a future direction for the organisation (40%) 2. Identify what supply and demand factors can change the market for the organisation and explain how management should react to each predicted situation? (35%) 3. Identify and explain what type of competitive market the organisation is operating in.(15%) 4. Distinguish how the organisation competes on domestic and international level. (10%)

ASSESSMENT CRITERIA LEARNING OUTCOMES / DEILLIANNAU DYSGU By the end of the module students should be able to: 1. outline and discuss the characteristics of an organisation’s environment; 2. identify and discuss how organisations interact with the global business environment; 3. interpret and produce supply and demand (price) predictions based on global business environment scenarios; 4. distinguish how different organisations compete domestically and internationally; 5. understand and identify cultural differences between countries and the importance of the different aspects of culture in doing business in a global context.

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ASSESSMENT ONE: Assessment Criteria Meini Prawf Asesu Application of Background research to task Application of key theories to company understanding Learning Outcomes Deilliannau Dysgu 1,2,3,4, Question Number

1,2,3,4

1,2,3,4,

1,2,3,4

Application of supply and demand curves to the organisation

3

3

Application of PEST Analysis to the organisation

1,2,4,5

1

Justification of situations and recommendations

1,2,3,4,

2

Use of relevant academic and industrial terminology and language

1,2,3,4,

1,2,3,4

Assignment 2 Individual Presentation - worth 25% You are leading a team from a British company which is about to start a joint venture project with teams from Germany and Japan. For succesful joint operations in this multi-national environment, please identify and describe: a) at least six key areas of cultural differences which may inhibit the successful management and consequently outcome of the joint project b) positive and constructive ways to address these potential barriers to success You are required to submit your findings via an oral presentation (preferably Power Point) of an appropriate professional standard, which should be 10-15 minutes long. You must submit copies of slides, notes, bibliography at the time of the presentation.

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Assignment 3 Report - worth 25% (1000 words) : You are required to prepare a report which describes in detail one academic theory or model underlying the activities described in the presentation.

ASSESSMENT CRITERIA Learning Outcomes • • • • • outline and discuss the characteristics of an organisation’s environment; identify and discuss how organisations interact with the global business environment; interpret and produce supply and demand (price) predictions based on global business environment scenarios; distinguish how different organisations compete domestically and internationally. understand and identify cultural differences between countries and the importance of the different aspects of culture in doing business in a global context

Assignment 2 Assessment Criteria Assessment Criteria Meini Prawf Asesu Application of background reading research Identification and analysis of key cultural differences Accuracy and relevance of examples Presentation and communications skills Learning Outcome Deilliannau Dysgu 1,2,4,5 1,2,4, 5 2,5 1,2,4,5 % of Marks % o’r marciau 20% 30% 40% 10%

Assignment 3 Assessment Criteria Assessment Criteria Meini Prawf Asesu Background reading and research Use of relevant & appropriate academic theories and models Content: critical issues raised and analysed Structure and presentation of work Summer 2014 Learning Outcome(s) Deilliannau Dysgu 1,2,4,5 1,2,4,5 1,2,4,5 1,2,4,5 % of Marks % o’r marciau 20% 40% 30% 10%

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