Global Business Environment

In: Business and Management

Submitted By xiling
Words 2131
Pages 9
1. INTRODUCTION

The Country Analysis Report constitutes a major part of the in-course assessments in the Global Business Environment module. It consists of one written report and one formal presentation, which account for a total of 30% of the total assessment.


Students shall work in groups of 4 or 5 members. Each group will conduct an in-depth analysis of a country assigned by their respective tutors.


The focus of this project is to engage in a feasibility study from a macro-environmental study perspective and highlight the various benefits and risks in two specific countries. The entire analysis requires organisation of data, critical data analysis, interpretation of data, drawing meaningful causal relationships among the variables/environmental forces and determining the level of attractiveness and competitiveness of the investment.




2. CASE STUDY


Gourmet Ateliar (Hong Kong) Ltd., founded in 1955 is one of the region’s primary and premium food manufacturers and distributors. Its clients range from international chain hotels to Michelin star restaurants to fast food chains and caterers.


The company carries only the best international brands of meat, poultry, seafood and dairy. Besides distributing international brands of gourmet fine foods, Gourmet Ateliar has its very own house brands of processed meat, frozen food and beverages. The company presently has 10 food processing plants in China and employs over 5,000 people.


In 2008, an investment company in South Africa, NetVest Group Limited saw the potential of Gourmet Ateliar and acquired 100% ownership with full voting rights of the company. The company’s cashflow and trades are in US$.


In recent years, costs have risen sharply across China. The Chinese government has implemented a slew of measures to counter inflation. One…...

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