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Global Business Opportunities Project:

In: Business and Management

Submitted By starrbouy
Words 8736
Pages 35
Global Business Opportunities Project:
Starbucks Going to India

Prepared by: Group A

Contents
Module 2: ANALYZING INTERNATIONAL COMPETITORS 6
Module 3: ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT 7
Module 4: ASSESSING THE SOCIAL-CULTURAL ENVIRONMENT 10
Module 5: ASSESSING THE POLITICAL LEGAL ENVIRONMENT 13
Module 6: SELECTING A GLOBAL COMPANY STRUCTURE 15
Module 7: FINANCING SOURCES FOR GLOBAL BUSINESS OPERATIONS 16
Module 8: CREATING A GLOBAL MIS (MANAGEMENT INFORMATION SYSTEMS) 18
Module 9- IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES 19
Module 10 – MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS 21
Module 11 - PRODUCT AND TARGET MARKET PLANNING 22
Module 12: DESIGNING A GLOBAL DISTRIBUTION STRATEGY 24
MODULE 13: PLANNING A GLOBAL PROMOTION STRATEGY 25
MODULE 14—SELECTING AN INTERNATIONAL PRICING STRATEGY 27
MODULE 15— DETERMINING ORGANIZATIONAL FINANCIAL RESULTOVERVIEW 28
References: 31

Module 1: IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES
Global Business Opportunities We are the Starbucks Corporation; we purchase and roast whole bean coffees. Majority of our stores are in the United States, but we also have international stores. Starbucks Corporation has successfully been in business since 1971. India has the youngest population in the world and will stay young. Starbucks Co. has found the opportunity to expand internationally to India and believes that it can be a huge success.
Potential Markets
Starbucks would like to first start its operation in urbanized areas of India. We believe that the placement in these locations would bring excitement and growth to the area. Starbucks would like to have its potential markets in such areas as major strip malls, major technology companies, and universities. Not only are these starting locations in ideal locations they are also tourist hot spots. Our expanded price menu will have...

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