Premium Essay

Global Business

In: Business and Management

Submitted By William8028
Words 5436
Pages 22
Introduction
“Ekin” is a transnational corporation. Ekin is our brand to produce the sport item in this world. Our logo is set by our brand name.
Company Logo
Our company is set at Vietnam and factory too. Our companies have produces so many sport item example basketball, football, badminton and so on. The more of the item we produce is sporting shoe. Except shoe, we also produce clothes, pants, stockings, basketball, racket and so on.

Sporting Cloths of Men

Basketball Shoe

Gym Beg
Vietnam is our home country, the main I choosing Vietnam is because of the material to produce our product is more cheaper than other country, second is the money exchange rate of Vietnam is more lower than other country, example Malaysia, US, UK, Singapore and so on. Today, we wanted to introduce a new product. The first country of we aim to sale this product is Malaysia. Because we getting know about have so many Malaysian like sport but their home economy is no allow of them to buy a shoe for sport. So that we create an ideal on produce a beautiful, performance and lower price to design a sporting running shoe. Even are rice family or poor family, they also can enjoy about the delight of sport in mood relax and happy. So that our design team group try hand for research the suit material for doing this ideal.
New Product Introduction of EKIN

The new product is name SPS I. Our new product is design with two colours and addition our brands logo at beside in one of the shoe. The base of the shoe is with black colour and the body of the shoe is with white, black, and blue threes colour. SPS I have the size with 6, 7, 8, 8.5 and 9. In special case, we will produce another size without in our lists. This design ideal is for the people who like to...

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