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Global Culture

In: Business and Management

Submitted By bba340
Words 4898
Pages 20

Lee Yee Mun
Help College Of Arts and Technology
Bachelor of Science in Collaboration with Southern New Hampshire University, USA Rashad Yazdanifard
Faculty of Management, Multimedia University,
Cyberjaya, Malaysia. 1

Global expansion has been gaining a lot of attention. There are many important factors to be considered in the decision-making process such as business strategies, entry modes, and threats and opportunities in the markets. Appropriate strategies will minimize the risk of failure in international markets. The right business strategies and entry modes employed will increase the firm’s chances of success and influence the future of the retailer.

Key words: global expansion, business strategies, entry modes, threats, opportunities, Walmart



The internalization of the retail industry has been researched widely, and majority of these studies have described the motivations and scales for international expansion by retailers (Akehurst & Alexander, 1995;
Williams, 1992). Many models of internalization explains the sequence of foreign expansion, showing that companies who go international will do better in foreign markets that are similar to their domestic markets.
This was why Walmart chose to enter the markets of Canada and Mexico (Johanson & Vahlne, 1977).
There are several reasons why international retailing became popular. Some of these reasons are, the domestic market is saturated, and there is a need for larger diverse investments, economic pressures, and external and internal forces that compel retailers to enter new markets. It is therefore important for the retailer to choose the right market entry strategy into...

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