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Global Issues.

In: Business and Management

Submitted By moniq
Words 4553
Pages 19
UNIVERSITY OF NAIROBI

SCHOOL OF BUSINESS
MASTER OF BUSINESS ADMINISTRATION
TERM PAPER

TOPIC: ISSUES IN GLOBAL BUSINESS MANAGEMENT

DSM 602: By DR. YABS
NGETICH MONICAH
D61/69197/2013

INTRODUCTION
The scope of strategic business issues faced by companies and organizations striving to operate and be successful internationally has widened due to an increasingly broad geographic scope and the increasing complexity of technology. Strategic issues arise not only through the formal, periodic strategic planning processes in companies but also can, and quite often do arise unpredictably due to new insights, unexpected advances in technology or competitive activities in the market place.
All companies have their way of identifying and dealing with these being their most critical strategic questions. However, theprocess of managing emerging strategic issues is typically non-structured, not necessarily optimally suited to enable the effective identification of the most critical questions and the appropriate allocation of top management attention and corporate intelligence support to answer the identified strategic questions. Despite the past research during 1960s, 1970s, and 1980s into the domain of strategic issues (SI), strategic issue management (SIM), and strategic issue management systems (SIMS) there is a scarcity applicable approaches for firms to use in improving their attention focus and distribution in strategic issue management processes.
The underpinnings of strategic management hinge on managers gaining an understanding of competitors, markets, prices, suppliers, distributors, governments, creditors, shareholders, and customers worldwide.
The price and quality of a firm’s products and services must be competitive on a worldwide basis, not just on a local basis and as such the need to understand the issues facing companies is a key denominator in global...

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