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Global Marketing Management

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IIBM Institute of Business Management

Examination Paper MM.100

Global Marketing Management

Section A: Objective Type & Short Questions (30 Marks)

 This section consists of Multiple Choice & Short Note type questions.

 Answer all the questions.

 Part One carries 1 mark each & Part Two carries 5 marks each.

Part One:

Multiple Choice

1. All the ethnocentric orientations are collectively called______________

2. Which of the following comes under benefits of Global marketing?

a. Endurance

b. Sales Promotion

c. Diversification

d. All of the above

3. The Polycentric orientation is the opposite of ethnocentrism. (T/F)

4. NAFTA stands for____________

5. ______________refers to the ability of the product and the company from that of the competitors

a. Positioning

b. Differentiation

c. Customer value

d. None

6. CAT stands for _______________

7. Cave dwellers are______________

8. LIFO stands for life in fire option.(T/F)

9. Starbursts are _______________

10. _____________is an advantage over competitors gained by offering consumers greater value

Part Two:

1. What are the implications of tariffs in the Global Marketing?

2. Write a short note on “Diffusion Theory”.

IIBM Institute of Business Management

Examination Paper of International Business Management

3. Discuss the concept of competitive marketing strategies.

4. Discuss the importance of marketing mix.

END OF SECTION A

Section B: Caselets (40 marks)

 This section consists of Caselets.

 Answer all the questions.

 Each caselet carries 20 marks.

 Detailed information should form the part of your answer (Word limit 200 to 250 words).

Caselet 1

The competitive advantage of nations and the competitiveness of locations have become important

topics in economic policy. Competitiveness is

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