Global Marketing
Week 3 Assignment

1) What is the difference between a low-context culture and a high-context culture? Low-context cultures communication is usually taken at face value without much reliance on unspoken context. While high-context cultures communication relies a lot on the underlying unspoken context, which has the same important as the words used. 2) Describe the differences among the dimensions of Hofstede’s framework. The seven factors of the dimension approach are: power distance, individualism, collectivism, masculinity, femininity, uncertainty avoidance, and long-term orientation; which are also the five dimensions of culture. Power distance extent to which less powerful members within a country expect and accept that power is distributed unequally. Individualism perspective is that the identity fo an individual is fundamentally her or his own. Collectivism is the idea that identify of an individual is primarily based on the identify of her or his collective group. Masculinity is the sex-role differentiation for males. Femininity is sex-role differentiation for females. Uncertainty avoidance is the extent to which members in different cultures accept ambiguous situations and tolerate uncertainty. Long-term orientation emphasizes perseverance and savings for future betterment. This approach has endeavored to overcome limitations such as the context only representing one dimension and cluster approach as relatively little to offer regarding differences among countries with one cluster. 3) How would you define corruption? Corruption is the abuse of public power for private benefits usually in the form of bribery. 4) Using Peng Atlas Map 5, identify and describe the four major religions in the world and where they are distributed geographically. The four major religions in the world would be Christianity, Islam, Hinduism, and