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Global Marketing

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Global
Marketing

Level 6
44-6979-00L-A
Module handbook 2014 to 2015

Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260

Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 |

Welcome to global marketing
Contact details
Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260
Your seminar tutor:
Learning time:
On the successful completion of this unit you will receive 20 credit points at level 6.
As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject.
You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities.
It is expected that the remainder of the time will be spent on assessment related activities such as reading and researching for your coursework assessment.

Code of conduct
Marketing subject group code of conduct
We expect you to: * Make every effort to work collegially with your fellow students and tutors, and make a positive contribution to the creation of a supportive learning community. * Communicate with fellow students and tutors via email and verbally in a professional manner.

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