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Global Pharmaceutical Industry

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Submitted By nimalesh
Words 6481
Pages 26
Title: Strategy, Process, Content, Context, an international perspective
Authors: Bob de wit en Ron Meyer
Third edition
Chapter 6,7,8 and 11 (each chapter also contains two readings)

Chapter 6 Corporate level strategy

Firms have a lot of growth options, while staying within the boundaries of a single business or broaden their scope even further through venturing into other lines of business and becoming multi-business corporations.

Vertical integration: when a firm enters other businesses upstream or downstream within its own industry column. It can strive for backward integration by getting involved in supplier businesses or it can initiate forward integration by entering the businesses of its buyers.

Horizontal integration: if the firm integrate related businesses at the same tier in the industry column.

(Horizontal) diversification: if a firm expands outside of its current industry.

The issue of corporate configuration: the issue of deciding on the best array of businesses and relating them to one another. Determining this can be disentangled into two main questions: 1. What business should the corporation be active in? (corporate composition. 2. How should this group of business be managed? (corporate management).

Corporate composition

This can be divided into: - corporate scope (how many businesses) - corporate distribution (the relative size of the activities in each business are covered)

A common way of depicting the corporate composition is to plot all of the businesses in a “portfolio matrix”.

Portfolio: the set of business activities carried out by the corporation. The intention of a portfolio matrix is not merely to give an overview of the corporate scope and distribution. But also to provide insight into the growth and profitability potential of each of the corporation’s business activities

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