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Global Template

In:

Submitted By gingergarlic
Words 1355
Pages 6
Case 1: The impact of online shopping on shopping centres in Australia

How would you define the industry? Is the industry global? Is the organization Australian or overseas based?

1. The article is about the retail industry and in particular the Australian shopping centre industry.

Are you able to identify the stage of the industry life-cycle?

The Australia retail industry is moving from maturity stage to the shake-out stage.

Sales decline by 0.3% per annum over the past 5 years, showing a possible decline of growth and profitability.
Buyers are given broader product range from online retailers, thus become more knowledgeable and have greater power than before.

What have been the remote environment trends that have driven the industry to its current state? Are these forces changing? What will be their impact on the future growth of the industry?

|Factor |What are the likely issues that have impacted and will impact on the industry? |Impact on growth |
| | |+ / = / - |
|Political | | |
|Economic | | |
|Social | | |
|Technological |Internet facilitated online shopping, customers are exposed to wider range of |- |
| |product through online stores | |
| |Increased flow of information enhances ease of purchasing, price comparisons and |

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