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Global Trade

In: Business and Management

Submitted By abhikdas
Words 303
Pages 2
1. Downey's Foods export opportunity was a result of strategy reactive. When they presented the dish to Jetro it was given to them with the regular recipe that was used in Downey's tavern. They changed the soup with the reduction of the salt content so it could comply with the local Japanese taste after it was requested by the buyer. They also had to make sure the soup did not have polysorbate which was not allowed in Japanese food.
2. Downey was frustrated because of the multiple attempts to change the contents in the soup to abide by the Japanese health and food regulations. It passed the lab in the United States but when it reached the lab in Japan it did not pass the requirements needed by Japans. The same tests were performed from the same shipment and different results were obtained from the American lab and Japanese lab. Downey may also want to work with other Japanese traders to increase sales. It is important to find a trader that has large confections to Japanese businesses that would be interested in the soup. He may also want to research the food wants and likes of Japan to prepare the correct flavor of soup that will bring success.
3. Marketing research must be done to understand the wants and needs of a country's market. Whether it be Japan or another country, research needs to be conducted on the steps that are needed or recommended to succeed in the entrance of international business. It is important to respect the customs and likings of the country. Downey may be able to increase the volume of the exports by offering large bundles of the product for a cheaper price. It is also important that Downey is selling the soup to large companies with high...

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