...Bottled Water report Autor: Marlon- Pavel End ID:12074541 Written on the 14 – 15. 2. 2013 Contents page 1. Introduction and Background Information Page 1 2. Demand & Supply Factors a. The economic crises Page 1 b. Weather- Global warming Page 2 c. Advertisement Page 3 d. The environment Page 4 3. Elasticity or inelasticity of demand and supply related to the factors above Page 5 4. competitive and pricing strategies e. water drunk at home Page 7 f. water drunk outside Page 7 5. Conclusion Page 7 6. References Page 9 Introduction and Background information This report was requested by my summer internship company and contains information about the current market situation of bottled water drunk in the home and bottled water drunk outside the home. The report will focus in these two markets, on supply and demand factors, concepts of elasticity of demand and of supply related to the factors and competitive and pricing strategies. The information given in the report are researched in databases, books, websites, internet articles and YouTube clips. Supply and demand factors in the markets. The economic crises The economic crises, started in 2008 caused a decrease in the PDI (Personal Disposable Income) which led to a decrease in general household spending (Kirkup, 2011) The bottled water market was affected by the economic...
Words: 1892 - Pages: 8
...Effects of Bottle water What is the most the prime suspect of droughts, floods, storms, loss of land, habitat, glacier, homes and even lives? Bottled water has been juicing us dry for far too long. It has been cheating us, it has been lying to us, and it has been taking from us for and we have done nothing but, accept this thing into our society but, in reality it is really more like a virus to us all. We never realize it because the effects don’t affect us directly right away but, it affects us passively with its very existence. Let me explain with reason, evidence, and my response and we will see what truth to behold. First we need to understand hows it is cheating us, and lying to us “Bottled water costs about 2000 times more than tap...
Words: 799 - Pages: 4
...Causal Analysis: Bottled Water Causal Analysis: Bottled Water Ashlie Delaney Galen College of Nursing Bottled water has been around for centuries. While the aqueous solution in the bottle is imperative to your health, there are drawbacks to that liquid gold. And the package it rests in. Let us start of with a little history. One of the oldest discoveries of bottled water dates back to 1450 BC. There were murals painted the walls of ancient pharaohs tombs depicted canteens filled of the liquid. The Roman’s built one of the very first water transporting system. In 1767 water was first bottled in America under curative properties. Mineral water from New York was bottled commercially somewhere in the early 1800’s. In 1820, the popular Sarasota Springs sold their first bottled water. In the early times of commercially bottled water, it was marketed as a luxury drink to the wealthy and famous. It takes around 17 million barrels of oil to produce the plastic water bottles in The United States of America. Like bottled water, fossil fuels are harvested from locations around the world, processed, shipped and the consumed. Bottled water wastes a lot of fossil fuels. The burning of oil and other fossil fuels emits global warming pollution into the atmosphere. The price of bottled water is higher than the price of tap water, but in many instances, the water quality is the same. There is even a chance that an expensive bottle of water is just purified municipal tap water. The theory...
Words: 1101 - Pages: 5
... Lancaster City Tap Water vs. Dasani Bottled Water Lancaster City tap water is tested by the Environmental Protection Agency in order to hold standards of metals, chemicals, microorganisms, and byproducts to ensure safety of the consumer. On the other hand, Dasani bottled water is tested by the Food and Drug Administration for the same contaminants and both tests hold the same Maximum Contaminant Levels, with the exception of lead, where Dasani has lower MCLs for the substance. Dasani bottled water is way more expensive than Lancaster City tap water considering the fact that each 550ml bottle requires 17L of water to produce. EWG testing for 10 popular brands show that there were an average of 8 pollutants in each brand of bottled water and 1/3 of the chemicals found are not regulated, thus exceeding the legal limit for tap water. Lancaster City tap water is probably a healthier choice to drink since the water is subject to annual testing that allows the public to see the MCLs, whereas there are no annual testing required for Dasani and bottled water. 2.Water Privatization: Benefits and Disadvantages Water privatization refers to the transfer of ownership of water resources from the public sector to the private sector. Because water services are seen as such a key public service, proposals for private sector participation often evoke strong opposition. Globally, more than 90% of water and sanitation systems are publicly owned and operated. Water privatization functions...
Words: 1521 - Pages: 7
...The consumption of bottled water has been increasing consistently over the last decade, even in countries where tap water quality is considered excellent. The point is in spite of being more expensive and less comfortable, why do people prefer packaged drinking water as compared to tap water. The answer to this is dissatisfaction with tap water (especially taste) and health/risk concerns. 70% of the diseases are water borne which leads to serious illness & hence hygienic water is necessity. Packaged drinking water is your safest source of water. With increasing industrial pollution, water has become unsafe. Packaged drinking water is free from any industrial pollutants. There is a scarcity of pure, healthy and fresh drinking water across the country. Packaged drinking water is only the healthy and safe option. Moreover, water regulates body temperature and blood circulation. Just take a sip of packaged drinking water anywhere and do your body a sea of good. Water aids in digestion and absorption of food. And better still, when it's the purest. (Economic Times on 29th Sept.09) One can not think about life without water. We are blessed with adequate natural resources of water but increasing population, alarming rate of global warming and rapid industrialization and lack of adequate and improved management of the water supply systems resulted in the increased rate of water consumption, wastage of water and deteriorating condition of the water supply networks and the result is,...
Words: 377 - Pages: 2
...worst, that the Earth is currently facing is global warming. Global warming is the gradual increase of the Earth’s surface temperature, mainly due to the effects of certain greenhouse gases, such as carbon dioxide emissions from either deforestation or monoxides found in pollution. These gases would trap the heat that would supposedly escape from the surface of the Earth, which would effectively increase the Earth’s surface temperature. From the name itself, we can already know the main effect of global warming to the Earth. There is this gradual change in temperature, more specifically, a rise in temperature of the Earth’s climate system. From this rise in temperature, more side effects would be branching out. Some of these include the depletion of different bodies of water, forest fires, unpredictable weather, and the melting of the polar caps. It would be fair to say that humans must reap what they sow, that because we have been burning fossil fuels and cutting down trees, we deserve to suffer the consequences given by global warming. Although, it is not just humans who are experiencing these side effects, plants and animals alike also pay for the cost of our negligence to our environment. Let us first take into account the depletion of water in different bodies of water. This phenomenon tends to deprive aquatic plants the space to grow, therefore a chain reaction will occur in the ecosystem surrounding these bodies of water. The animals that rely on these plants as their...
Words: 1177 - Pages: 5
...FIJI Water Bottled water has become an indispensable prop of the daily lives of consumersalmost anywhere in the world today. It is truly a marketing phenomenon in the 21 centurys globalconsumer culture. Despite having grown up drinking water straight from tap, many consumers now prefer paying for the luxury of drinking bottled water and are raising a generation of children that views bottled water as a superior alternative to tap water. They have learnt to accept paying good money for a commodity which has always been provided, and can still get, for free from taps in their homes. Bottled water barely existed as a consumer product a couple of decades ago. It was mostly found in exotic holiday destinations with poor quality local drinking water to cater for the needsof tourists. Today, we find bottled water in lunch boxes, meetings, lecture halls, tennis matches and the cup holder of the treadmill at the gym. Every convenience store or supermarket offers bottled water for sale. At supermarkets, bottled water is the most popular item by units sold today. When we buy a bottle of water, we are notjust paying for the water itself but the convenience and most probably the artful story which the water companies tell us about the water. Our choice is affected by where it comes from, how healthy we think it is, and what it says about us ¨C in other words, its symbolic meanings rather than the actual benefits. Among the choices that we make for our daily consumer products, bottled water...
Words: 3149 - Pages: 13
...Water Issues 1. Introduction Clean and abundant water make available the basis for flourishing populations. We depend on clean water to survive, yet right now we are heading towards a water crisis. Water issues appear on the national news at least twice a week about contamination or droughts to some extent. Climate patterns that are related to a warming world are threatening lakes, rivers, and aquifers which we use for drinking water are being overdrawn, run dry, or tainted with pollution. It is everyone’s responsibility to ensure we protect this vital lifesaving resource and decrease the amount of water waste. The warning signs are out there of threatening water supplies. “Bottle water cost more than gas or milk?” (n.d., 2016). Undrinkable water is not just a local or national problem that possess the largest health risk, and continues to threaten everyone’s quality of life and public health risk in the United States. The more areas that are developed and the removal of the landscape keeps the natural process of percolation which keeps our water somewhat clean. The more areas that are urbanized the more water becomes tainted. When there is water runoff from the weather it picks up toxic chemicals, dirt, and disease-borne organisms as it makes its way through the percolation process along the way. Even though the Clean Water Act is supposed to protect our water, it still get polluted with some accountability. Many of our water assets lacks suitable protections, making...
Words: 893 - Pages: 4
...more profit? This is when the term greenwashing comes into play; when corporations mislead customers to believe that their operations are responsible, when they actually are not. Throughout this paper the greenwashing case by the internationally known artesian bottled water maker: FIJI Water will be embarked as well as the principles proposed by Jeffrey Hollender in his book “The Responsibility Revolution”, that claims that by following them, corporations can become more responsible. The Oxford Dictionary defines the term greenwash as any “disinformation disseminated by an organization so as to present an environmentally responsible public image”. When a corporation spends more time and money in trying to make their activities look good for they environment than actually implementing the practices to become “greener”, it is said that the corporation is involved in greenwashing ("About Greenwashing"). Now more than ever, greenwashing has become a rising problem. Because corporations now have two choices (either they meet society’s environmentally friendly standards or slowly go out of business), the use greenwashing has become an easy fix for many corporations including big names such as Wal-Mart and Fiji Water. Fiji Water is a company that produces and...
Words: 1164 - Pages: 5
...Global Warning Lisa Ramos SCI 207 Dependence of Man on the Environment Instructor: Troy Breathwaite January 14, 2013 Gases such as carbon dioxide, methane and nitrous oxide are sometimes called Greenhouse gases, are increasing into our atmosphere causing climate changes. Scientists call this climate change – Global Warming. Sea levels are rising, glaciers are melting, and storms are raging fiercer than ever before such as Hurricane Katrina in 2005 and Hurricane Sandy in 2012. As the Earth spins each day, the new heat swirls with it, picking up moisture over the oceans, rising here, settling there. (http://www.nmsea.org) Is the climate caused by things that humans are doing or releasing into the air, or is it simply part of Mother Nature and just a hoax? Regardless, even if we disagree about the causes, global warming effects are real, or are they? The earth’s temperature depends on the balance between energy entering and leaving the planet’s system. (Retrieved from http://epa.gov) The earth gets warm when the sun’s energy is absorbed but when the suns energy is bounced back into space then the earth is cool. The balance of the earth’s energy can be changed by the greenhouse effect, variations in the sun’s energy and the changes of the reflection of the sun’s energy to the earth. The greenhouse effect is the process of the sun’s energy penetrating the planet warming the land and water and because the emission of CO2 and other gases, the energy is not released...
Words: 2494 - Pages: 10
...decades of Polyethylene terephthalate (PET) bottles for bottled water is staggering. The reduction of the use of PET bottles will play a significant role in how an individual can change our environment. One of the most significant challenges of plastic bottles is estimated that it requires over 700 years for plastic to decompose. Pollution caused by plastic is a world-wide problem. Researchers estimate that there is an ever increasing "garbage patch" of plastic twice the size of the state of Texas moving in the North Pacific Ocean. Humans, ecosystems, and wildlife are seriously challenged by debris from plastic. Disposable plastic water bottles for bottled water are made out of oil which is a finite natural resource known as Polyethylene terephthalate (PET). PET bottles require energy to manufacture and transport. The amount of oil used to produce water bottles each year which equates to 17 million barrels of oil is the same amount of oil that would fuel over 1,000,000 cars for a year (Palliser, 2010). * Strategies for promoting positive environmental behavior * The use simple strategies of reducing, reusing and recycling can play a major impact on the reduction of plastic bottles and their impact upon the environment. There are more than 50 billion bottles of water purchased globally. It is estimated that 80% of these bottles end up in landfill. It requires 17 million barrels of oil to produce bottled water containers. In the United States 1500 plastic bottles...
Words: 1471 - Pages: 6
...earth Day 2009 by Nicole Let’s celebrate Earth Day 2009! April 22, is Earth Day. This year’s theme Sibol: Earth Day 2009: Nurturing a Green Generation will embark the start of the Green Generation Campaign, the focus of the 40th Anniversary of Earth Day in 2010. The celebration aims to make people take steps and partake in saving Mother Earth and play a part in the following core principles of The Green Generation: A carbon-free future based on renewable energy that will end our common dependency on fossil fuels, including coal; An individual’s commitment to responsible, sustainable consumption; Creation of a new green economy that lifts people out of poverty by creating millions of quality green jobs and transforms the global education system into a green one. Furthermore, everyone is encouraged to participate and conduct their own activity in lieu of the celebration of Earth Day. Last year, our organization had a tree planting activity at Laguna Bay. We had 1000 seedlings and almost 50 students participated in the said activity. We are expecting to have another similar activity for this year and looks forward in having more participants. Let us do our part for Mother Earth everyday even if it’s not Earth Day. Go extra-mile in saving our only Earth and revive its former air. Happy Earth Day everyone! Philippines Green Movement – Are You Going or Not? by Nicole I still remember when my friend asked me to join a marathon for a cause. Back then, I was really a busy bee...
Words: 4223 - Pages: 17
...Water was first considered a commodity in 1992. Privatizing water was offered to 3rd world countries in exchange for debt relief. Water rates increase when water becomes privatized. The Coca-Cola bottling plant got the largest water concession in Mexico. There is a difference in the price of Dasani water and Coca Cola in Africa because the packaging for Dasani water is in plastic bottles and plastic packaging is more popular than glass bottles. The plastic bottles are also taxed at a higher rate than glass bottles. The private water contracts got cancelled in British Columbia when there was a change of government. The one of the main problems with desalinating water is burning fossil fuels and energy shortage. Burning fossil fuels contributes to global warming and which in return contributes to climate change. There is already a energy shortage and there is no extra energy available to desalinate water. The difference between tap water and bottled water is convenience and access. Water is supplied once a week to people in many places in Africa, such as Ghana Ryan’s Well is the name of the water sanitation foundation started by a Canadian student. Discussion questions: The term “New Colonialism” means as it refers to water is that water in many different countries is now owned by big companies. This concept is demonstrated in the documentary by showing how big companies like Suez and Veolia own water in countries like Argentina, Puerto Rico and...
Words: 553 - Pages: 3
...agriculture around the world is rapidly polluting our ground water. The human population depends on ground water as our biggest source of drinking water. A few simple experiments have been done to find out what changes some of the contaminants cause in the ground water. Samples of tap water and bottled water were analyzed for safety. Chemicals such as oil, vinegar, and liquid detergent cause odor changes and color changes in the water samples. Using sand, charcoal and rocks formed a filtration system that was used to simulate how water is filtered. Tap water turned out to be the safest water to drink, which was rather surprising. The tap water had less contamination than the bottled water during the experiment. Introduction Clean water is a major necessity for our lives. Three-quarters of the Earth’s surface is covered by water making clean water for drinking and cooking an important issue. The majority of water on our planet is comprised of salt water found in the oceans. That leaves only three percent of the water on Earth freshwater. (Dale 2011) Human beings used 69.3 gallons of water per individual each day on average. (Dale 2011) Water is used to do our laundry, wash our cars, feed our pets, water the gardens and lawns we have. Water is used for us to take showers and baths not to mention what the farmers need water for. The wildlife need fresh water to drink. Unfortunately, clean and drinkable water is not always easy to get. Waterborne diseases are blamed...
Words: 2775 - Pages: 12
...2. What actions can be taken by organisations and individuals in making Singapore a more green society? Discuss 3-4 actions to be taken. Singapore is one of the best in the index for being eco-efficiency in green standards for public buildings and is very encouraging with motivating households and businesses to preserve energy. Environmental improvement ought to be taken because not only it is morally right, but it is also helping us to build a sustainable economy. For example, the Singapore Environmental Council are focusing on sustaining urban living in Singapore as they actively entice corporate groups, schools and communities. ECO Singapore which is established only in 2003 targets youth audience and plans to engage youths in active involvement with environmental activities. The programs are even drafted to protrude to youths (Wu. K, 2009). As an organisation, we can introduce tax breaks or subsidies for energy conserving products for example super-efficient LED light bulbs, hybrid cars and energy saving air conditioners. For instance, the United States environmental protection agency provides federal tax credit up to $7,500 for plug-in hybrid-electric vehicles (Fuel Economy, 2013). Environmentally friendly cars in Singapore should also be able to receive a certain percentage of tax reduction depending on the fuel economy and exhaust emissions just like the U.S. That way, people would be more encouraged to buy eco-friendly cars which are not only cheaper, but at the...
Words: 701 - Pages: 3
