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Globalization and Its Impact on Pakistan & Usa

In: Business and Management

Submitted By zaraansari
Words 3093
Pages 13
Project final
MULTINATIONAL MANAGEMENT

SUBMITTED TO:
SIR FAROOQ HUSSAIN
SUBMITTED BY:
ZAHRA SALEEM L1S08BBAM0038
MARYAM PERVAIZ KHAN L1S08BBAM0137

GLOBALIZATION
“Globalization in an increased unification of world’s economics through reduction of such barriers to international trade as tariffs, export fees, and import quotas. The goal is to increase material wealth, goods, and services through an international division of labor by efficiencies catalyzed by international relations, specialization and competition.”(Friedman 1999).
Globalization is an unrelenting integration of nation states, consumer markets, and technologies to an extent that has never witnessed before. Now globalization has enabled the companies and individuals to reach out world faster, farther, deeper and cheaper than ever. Globalization has leaded us to increasing integration of markets, products or services, culture, ideas, and communication. There were two drivers of globalization. First is, by end of World War II, there was a downslope in barriers to flow of capital, goods and services on world wide scale. Second is technological shift in past 3 or 4 decades have resulted in dramatic development in information processing, transportation technologies and communication.
Globalization is not a new phenomenon - for thousands of years, people and firms —have been buying from and selling to each other in lands separated by distances. But government and technological changes have promoted globalization to a much greater extent as it did in past.
Currently, the greater impact of globalization is much more accounted to technological advancement and economic development around the globe.
As local companies are pursuing international trade and trend of foreign direct investment is increased, marketers needs to realize that carrying out cross border trade or business differs from

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