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Globalization of Maxis

In: Business and Management

Submitted By Owaisnazir11
Words 4977
Pages 20
4/16/2015
4/16/2015

Westminster International College
Cardiff Metropolitan International University

Lecturer: Dr. Sayed Kadir
Prepared by: Asadullah Escandari

Student ID #: 0192VMNVMN1014 (MBA)
Date of Submission: April 16, 2015

MBA-II Semester Assignment (Strategic Management)

Westminster International College
Cardiff Metropolitan International University

Lecturer: Dr. Sayed Kadir
Prepared by: Asadullah Escandari

Student ID #: 0192VMNVMN1014 (MBA)
Date of Submission: April 16, 2015

MBA-II Semester Assignment (Strategic Management)

Strategic Analysis of Maxis
An Extensive study of Maxis strategies
Strategic Analysis of Maxis
An Extensive study of Maxis strategies

Contents Table of Figures 2 Executive Summary 2 1. Introduction – About Maxis 3 2. Task 1- 3 2.1. Company Profile 3 2.2. Strategic Alliance of Maxis 4 2.2.1. Select Partners of Maxis 4 2.2.2. Allies of maxis 4 2.3. Select Partners 5 2.3.1. System Integrators 5 2.3.2. Application Solution Providers 5 2.3.3. Content Providers 5 Allies of Maxis 5 Consulting Partners 5 Technological Partners 5 Hardware Partners 6 2.4. Maxis’ Authorized Distributors 6 2.5. Strategic Partners of Maxis 7 2.6. Alliances of Maxis: 8 2.7. Internationalization Model in Maxis 9 3. Task 2: 11 3.1. MISSION 11 3.2. VISION 11 3.3. VALUES 11 3.3.1. SIMPLE 11 3.3.2. TRUST 12 3.3.3. CREATIVE 12 3.3.4. BRAVE 12 3.4. Maxis Demand Scale 12 Market share 14 3.5. Maxis strategy for Product Differentiation 16 4. Task 3 18 4.1. Maxis Failed Strategic alliance with DRM 18 5. Conclusion 20 Bibliography 21

Table of Figures Figure 1 Maxis partners 7 Figure 2 Maxis Alliances 8 Figure 3 Entry Modes of Classifications 9 Figure 4 Price Elasticity Charts 13 Figure 5 Market Share of Maxis,

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