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Globalization Through the Lens of the Walt Disney Company

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Globalization through the lens of The Walt Disney Company

2. Using a single case study (for example select one of these: transnational corporations – Microsoft, McDonald’s, cultural products – film, I-pods, international financial institutions and policies – World Bank, Structural Adjustment Policies) indicate what reasons might there be for supporting and rejecting the idea of globalization as
‘Westernization’, Americanization’, and/or ‘McDonaldization’? Which arguments are more persuasive and why?

Name: Amy Christofferson
Student #: C05694091
Course: INS201
Due: Tuesday, November 23, 2010

"Unfortunately, all this success creates the ever-greater demand for more success." Quotes Bob Iger, The Walt Disney Company’s CEO since the death of Bill Isner in 2005. He speaks of Disney’s constant growth in economic and societal terms. Iger has focused the company’s growth on the different franchises, such as the Jonas Brothers, and on acquiring Pixar Films. Other than its branching out into other age groups, the success in the box office, along with online games and products based on both, Disney also owns many other successful businesses. Among these are ABC and ESPN as well as blossoming local Disney movies, shows and products in many different countries. Iger’s executive decisions have brought much success to Disney and have further added to the global impact of Disney and failure does not seem to be anywhere in sight. Steve Jobs, a co-founder and the CEO of Apple became a member of the board of Disney in 2006. He speaks of the present and future success of Disney saying "I think there are some companies that transcend just being businesses. Disney is one of those very special companies, and I think it's very special companies that prosper in the long run. I've never worried about my investment. I know that it's going to be...

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