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Gloria Conclusiones

In: Computers and Technology

Submitted By lalezka123
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PLAN ESTRATEGICO DE GLORIA S.A. I. INTRODUCCIÓN:
Las actividades de las empresas que conforman el Grupo Gloria están orientadas a los sectores: alimenticio, principalmente lácteo, cementero, agroindustria, papeles y cartones. Nos centraremos en el sector alimenticio dando a conocer el plan estratégico de GLORIA S.A.
Gloria S.A. se constituye el 5 de febrero de 1941 por la empresa General MilkCompany,en Arequipa. En 1986, José Rodríguez Banda S.A. adquirió el porcentaje mayoritario de las acciones de Gloria S.A., asumió la dirección de la empresa. Desde esta fecha la mejora continua, el perfeccionamiento y manejo de la calidad integral en todas las actividades en las que se incursiona fueron y son elementos claves para el desarrollo y las inversiones futuras de la nueva gestión, aspecto que se mantiene hasta la actualidad.
En los últimos años Gloria viene ampliando constantemente su cartera de productos con el afán de satisfacer mejor a sus consumidores y es así que a la fecha cuenta con las marcas Gloria, Bonlé, Pura Vida, Bella Holandesa, Mónaco, Chicolac, Yomost, Yogurello y La Mesa, y con una diversidad de productos como leche evaporada, yogures, quesos, crema de leche, manjarblanco, mantequilla,etc
El esfuerzo de todas las personas, la cultura y los valores compartidos por quienes conforman Gloria S.A. Permiteunificar los objetivos corporativos, integrar nociones de calidad, economía, servicio y sentido de la vida para conservar las facultades de adaptación a los cambios y así, generar resultados satisfactorios. Esto ha permitido mantener el liderazgo de la empresa en el mercado de las leches industrializadas y particularmente en el mercado de las leches evaporadas y listas para tomar.
Las innovaciones aplicadas en la empresa han permitido lograr ventajas competitivas y captar oportunidades en un mercado complejo, haciéndose evidente gracias a los lanzamientos de nuevos productos, con el compromiso de su gente y con las inversiones en tecnología apropiada e infraestructura adecuada.
Gloria S.A. desplegó un marcado liderazgo en la producción y venta de leches y yogures gracias a una campaña de marketing racional de gran impacto orientada a niños, adolescentes y jóvenes que no sólo impulsó las ventas de la compañía sino que contribuyó también a desarrollar el mercado de lácteo.

¿Qué ES? Gloria S.A es una empresa actualmente líder en el país en la elaboración distribución y comercialización de productos lacteos y conservas de pescado.
El Grupo Gloria realiza sus actividades principalmente en el sector alimentos (Leche, jugos y derivados lácteos) entre otros productos de consumo masivo ¿PARA QUIÉN VA DIRIGIDO? Gloria S.A. desplegó un marcado liderazgo en la producción y venta de leches y yogures gracias a una campaña de marketing racional de gran impacto orientada a niños, adolescentes y jóvenes. Por otro lado, en el marco de una política de puertas abiertas y total transparencia para con la comunidad, se vigorizó el programa de visitas guiadas a las plantas de producción para escolares, universitarios y público en general.
¿COMO LO HACE?Una de las actividades de su meticulosa cadena de producción, sobre todo por el incremento del acopio a más de mil toneladas métricas de leche por día, actividad que se extiende desde Tacna, al extremo sur del Perú, hasta Chiclayo y Cajamarca en el norte. El objetivo de esta actividad diaria es más allá que recoger leche de los ganaderos, procesarla y devolverla al mercado con un valor agregado se trata de un negocio seguro pues ha contribuido a que los ganaderos trabajen confiados en que Gloria S.A. les comprará toda su producción, recibiendo una retribución puntual y regular.

De esta manera, Gloria cuenta con cinco plantas industriales, dos de ellas ubicadas en Arequipa, mientras que las otras se encuentran en Lima, Trujillo y Cajamarca, respectivamente.

Gloria también actúa en la capacitación de los ganaderos y trabaja en temas vinculados al desarrollo del campo con entidades de Estados Unidos, cuyos frutos se verán en el futuro.

SOCIOS
El Centro Papelero de Empresarios Privados,incursionando en el mercado de cajas de cartón corrugado, de gran potencial de desarrollo.

Sociedad Agraria Ganadera Luis Martín, empresa productora de yogures permitió una rápida incursión en este mercado.
P. & A. D’Onofrio S.A. mediante la compra de la mayoría de las acciones de la

Familia D’Onofrio, e ingresa y continúa con el liderazgo en el mercado de helados, caramelos, chocolates, galletas, panetones, entre otros. Cambió posteriormente de denominación a D’Onofrio S.A.
José Rodríguez Banda S.A. empresas más grandes de transporte de carga pesada adquirió el porcentaje mayoritario de las acciones de Gloria S.A
La empresa General MilkCompany Inc.como accionista mayoritaria

OBJETIVOS | METAS | ESTRATEGIAS | General:Aumentar las ventas para el siguiente año (2012). | FINANZAS: Realizar inversiones destinadas a incrementar la capacidad productiva de la planta. | Asegurar la calidad de sus productos, mediante el cumplimiento de los mas rigurosos estándares de calidad y de protección al medio ambienteAsegurar la eficiencia de los costos, mediante seguimiento de control de desperdicios. | | PRODUCCION: Aumentar el nivel de producción. | Utilizar en mayor proporción la capacidad instalada de la planta de producción. Conformación de nuevos centro de acopio, capacitación en técnicas de producción e incremento de la productividad e importación de ganado; con ello, se incrementará la oferta de leche fresa, alcanzando prácticamente la autosuficiencia para atender el mercado local quedando la importación de insumos lácteos en muy bajo nivel.Implementar un programa que permita aumentar la productividad de los ganaderos del país: Repoblando establos, Mejorando la genética del ganado. | Fortalecer el posicionamiento de Gloria S.A. | MARKETING: Promover los productos mediante una campaña publicitaria agresiva pues existen productos de empresas competidoras que tienen gran aceptación por parte de los consumidores. | Diversificación de productos, ya sea a través de sus marcas clásicas o a través de nuevas marcas, y de nuevos productos.Rediseñan empaques, innovar presentaciones. Publicidad: Enfatizar el valor agregado que le incorpora a sus productos buscando diferenciar y distinguir sus productos para que así los consumidores puedan reconocer y elegir entre la gama de productos que ofrece en el mercado. | | DISTRIBUCION: Captar nuevos mercados. | Lograr que toda la línea de productos se vendan en la mayoría de los puntos de ventas; Mediante estratificados: por edades, por condición socioeconómica, por hábitos de consumo, entre otros factores. |
GLORIA S.A.
Visión: Es una corporación de capitales peruanos con un portafolio diversificado de negocios, con presencia y proyección internacional.
Aspiramos satisfacer las necesidades de nuestros clientes y consumidores, con servicios y productos de la más alta calidad y ser siempre su primera opción.
Misión: Mantener el liderazgo en cada uno de los mercados en que participamos a través de la producción y comercialización de bienes con marcas que garanticen un valor agregado para nuestros clientes y consumidores. Los procesos y acciones de todas las empresas de la Corporación se desarrollarán en un entorno que motive y desarrolle a sus colaboradores, mantenga el respeto y la armonía en las comunidades en que opera y asegure el máximo retorno de la inversión para sus accionistas.
Valores:
Las empresas del Grupo cimientan su éxito y crecimiento en la siguiente declaración de valores.
* Cumplimiento de las obligaciones
* Dedicación al trabajo.
* Prudencia en la administración de los recursos
* Cultura del éxito.
* Orientación a la persona
* Responsabilidad social.

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