...Annual India e-Marketing 2011 Benchmark Research on India Digital Marketing © Copyright Octane Marketing Pvt. Ltd. Octane Research, January 2011 0 Octane Marketing Pvt. Ltd. Report No: AIE2011 First Impression, 2011 Price USD 999 Address: The Research Group, Level 4, Rectangle 1, Commercial Complex, D-4, Saket, New Delhi - 110 017. INDIA Phone: +91 11 324 34 436 research@octane.in Copyright © Octane Marketing 2011 All rights reserved. This report has been prepared by Octane on the basis of information and opinions delivered by marketers which are believed to be reliable and accurate. Octane has tried its best to ensure the accuracy of the information; however no responsibility, expressed or implied, is being accepted or will be accepted by Octane for any consequences that may arise from errors or omissions in this publication. This publication is intended to provide only a general outline of the subjects covered and not a substitute for detailed research or the exercise of professional judgment. Professional advice should be sought before taking any action on any issue. The information contained herein is current as of January 31, 2011, unless otherwise specified. © Copyright Octane Marketing Pvt. Ltd. All rights reserved. Permission should be sought from Octane for the reproduction of the contents of this publication in whole or in parts. 1 Message from the CEO… Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Consumers...
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...Date: 5th of July 2011 DIGITAL PR Digital PR is the method of using the internet for promotional campaigns and spreading valuable information regarding one’s company. This term may also be referred to as Online PR. Online PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet, using online mediums. It includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR. Digital PR is extremely useful in enhancing one’s organizations online reputation, delivering key messages to target audiences. It aids in positioning the company as a credible organization and an authority in the industry. Digital PR helps in differentiating one from its competition as well as raises awareness, influences opinion and creates niches. Simply put, one can say that with the advancements in technology, PR sees the onset of using the internet and digital tools as a method of disseminating information. Digital PR aims at achieving the same goals as traditional methods of PR, but is done on an online portal. The most effective and basic Digital PR tools are the following: Search Engine Optimization: Keyword optimized news content is a key device for digital PR. Press releases, media coverage and digital assets such as images or video can be optimized using keywords so as to improve search...
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...newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. 1. Print from the late 15th century 2. Recordings from the late 19th century 3. Cinema from about 1900 4. Radio from about 1910 5. Television from about 1950 6. Internet from about 1990 7. Mobile phones from about 2000 Broadcast The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang are developed please see the list of broadcasting terms for a glossary of terms used. Film 'Film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film . Video games A video game is a computer-controlled game where a video display such as a monitor or television is the primary feedback device. Audio recording and reproduction Sound recording and reproduction is the electrical or mechanical re-creation and/or amplification of...
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...Top Ten Misconceptions That Sabotage Marketing to Mature Audiences: #9 Designing your website with older audiences in mind will “wreck it.” March 2010 INTRODUCTION Common sense tells us that the more often people engage in an activity, the more skilled and experienced they become—and navigating the Internet is no different. The more comfortable people become with maneuvering websites by using the links, the greater the chance that they’ll find the information for which they’re looking. While this applies to any age group that surfs the Internet, the difference is that teenagers and young adults have grown up using the Internet— whereas people age 55 and over may not be as adept at this ever-evolving technology. Today, more and more older adults are going online: 45% of people aged 70-75, and 27% of people age 76 and over, according to a recent report.1 While these Baby Boomers and mature adults are eager to tap into the almost infinite resources that are available online, they are not as intuitive when maneuvering around sites that are often crowded with information, links, and uninviting designs. In addition, they often have physiological conditions that limit their ability to read, follow, and navigate websites. To enhance the online experience for their older adult audience (and increase the chances of gaining their business), companies must make their websites as usable and accessible as possible. While this would seem obvious, it’s widely believed that changing design...
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...“The Importance of Music Publishing in Artist Management” Dr. Mary Conwell BUL 2241-102 G. Jay Lee 1/28/2009 Cover Page...............................................................................................1 Table of Contents…………………………………………………….....2 Abstract Summary...................................................................................3 Introduction……………………………………………………………..4 Integrity………………………………………………………………..5-8 Identity………………………………………………………………..….9 Self perception is equitable to self promotion………………...........10-11 Ideology …………………………………………………......……….….12 Conclusion…………………………………………………………….…13 Glossary………………………………………………………………….14 Annotated Bibliography………………………………………………...15 Appendix A…………………………………………………………..16-18 Appendix B ………………………………………………………….…..19 Appendix C…………………………………………………………..20-22 Abstract summary As youngsters, children are taught that they are all very special, and are told to reach for stars. Summarily, most people think that in order to become the next “pop star”, all anyone needs is a little talent and a lot of luck. However, in today’s business climate, in order to be considered a bankable investment, artists must possess talent, kiss lady luck square on the lips, and have the business acumen garnered towards dealing with the confines of the recording industry. The primary purpose of this document is to help artists discern the steps necessary to attain music publishing...
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...How market-driven is your company? A significant change has taken place in the domestic and international markets environments due to the increasing pace of economic commercialization. Therefore, it is imperative that company or organizations must put all effort in their products design and quality to satisfy the customer because in today’s global marketplace the client has turned out to be the primary role within current business correspondence. Technological advancement globalization has made the marketplace very difficult, and companies are in search for a strategic approach which is advanced and healthier not only win customers but be inventive and competitive in the marketplace. These initiatives are not just to stay competitive in business but also to make sure that specific choices of strategies are implemented to preserve as well as improve the current business(Slack & Lewis,2011.pp.36-37). For companies to realize this and protect their business and with the intention of staying on top of the competitive market they must first of analyze the internal, as well as the external environment of their business and provide customers with delights products which are acceptable, products which are customer-centric and market driven(Slack & Lewis,2011.pp.56,Dr. Lantos, 2009). As a result of all this, organizations as well as businesses have adopted various strategic initiatives which would allow them to develop and determine the future needs of their consumers to establish...
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...Digital Marketing and Content Development & Management Project Report submitted to Symbiosis Institute of Business Management, Bengaluru in partial fulfilment of the course “Summer Internship Programme” for the award of the degree of Master of Business Administration Submitted By Students Name: Tushar Rohatgi PRN: 13020841049 Under the guidance of (Name & Designation of Faculty guide) Mrs.Semila Fernandes Assistant Professor SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT, BENGALURU 95/1 & 95/2, Electronic City Phase-1, Hosur Road, Bengaluru – 560100 Certificate This is to certify that Mr. Tushar Rohatgi of MBA (2013-15 Batch) of Symbiosis Institute of Business Management, Bengaluru has done the project entitled Digital Marketing & Content Development & Management under my guidance. Signature of the faculty guide Name: Mrs.Semila Fernandes Designation: Assistant Professor Date: 16 -5 – 2014 DECLARATION I hereby declare that the project work submitted by me entitled “Digital Marketing & Content Development & Management” done during my Summer Internship Program (SIP) is submitted as a partial fulfilment of the requirement of MBA program at Symbiosis Institute of Business Management, Bengaluru. Project Details: Project Title:_ Digital Marketing & Content Development & Management Company: Percept Knorigin Online Ventures Private Limited Company guide name : Mr. Enosh David Faculty guide : Mrs.Semila...
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...to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if the market is growing or contracting. Value Chain Analysis A value chain is a model used to disaggregate a firm into its strategically relevant value generating activities, in order to evaluate each activity's contribution to the firm's performance (Terms V 2006). Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and shareholder value. The value chain of the nonalcoholic beverage industry contains five main activities. These include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service. Inbound Logistics (Suppliers) Some of Coca Cola’s most notable suppliers include Spherion, Jones Lang LaSalle, IBM, Ogilvy and Mather, IMI Cornelius, and Prudential. These companies provide Coca Cola with materials such as ingredients, packaging and machinery. In order to ensure that these materials are in satisfactory condition, Coca-cola has put certain standards in place which these suppliers must adhere to (The Supplier Guiding Principles). These include: compliance with laws and standards, laws and regulations, freedom of association and collective...
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...Management Information Systems MANAGING THE DIGITAL FIRM Kenneth C. Laudon New York University f Jane P. Laudon Azimuth Information Systems PEARSON feerttifie tall Pearson Education International Brief Contents Part One Chapter 1 Chapter 2 Chapter 3 Chapter 4 Part One Project Organizations, Management, and the Networked Enterprise 1 Information Systems in Global Business Today 2 Global E-Business: How Businesses Use Information Systems 38 Information Systems, Organizations, and Strategy 80 Ethical and Social Issues in Information Systems 124 Analyzing Business Processes for an Enterprise System 165 Part Two Chapter 5 Chapter 6 Chapter 7 Chapter 8 Part Two Project Information Technology Infrastructure 167 IT Infrastructure and Emerging Technologies 168 Foundations of Business Intelligence: Databases and Information Management 222 Telecommunications, the Internet, and Wireless Technology 260 Securing Information Systems 312 Creating a New Internet Business 351 Part Three Chapter 9 Chapter 10 Chapter 11 Chapter 12 Part Three Project Key System Applications for the Digital Age 353 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 354 E-Commerce: Digital Markets, Digital Goods 388 Managing Knowledge 428 Enhancing Decision Making 470 Designing an Enterprise Information Portal 508 Part Four Chapter 13 Chapter 14 Chapter 15 Part Four Project Building and Managing Systems 509 Building Systems 510 Project Management:...
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...Case Background Golden Dragon Mobile Hong Kong Company Limited Overview China Golden Dragon Mobile Limited (CGDM) is a company listed on both the Hong Kong (HKEx) and the New York Stock Exchanges (NYSE). It is also a Chinese-government state-owned enterprise which has one of the world’s largest mobile phone subscriber bases. It is currently listed seventh in terms of market capitalisation on the HKEx. CGDM is the largest mobile telecommunications provider in China and one of the largest telecommunications companies in the world. Based in China, it has mobile networks in all 31 provinces, autonomous regions, directly-administered municipalities in Mainland China and in the Hong Kong SAR through these subsidiaries. Golden Dragon Mobile Hong Kong Company Limited (GDHK) is one of 33 wholly-owned subsidiaries of CGDM. This Hong Kong subsidiary began in 1996 and was the first Personal 1 Communication Service (PCS ) provider to launch services in Hong Kong under the brand “Dragon Magic Mobiles” (DMM). As the market leader in the Hong Kong PCS market, GDHK currently has 3.2 million mobile phone subscribers. It provides a range of communication services including mobile voice, international direct dialling and roaming, and wireless data which are dependent on advanced technologies including WAP, GPRS and EDGE. All of these are delivered through the well-established and respected Dragon Magic Mobiles brand. Capitalising on the strong support of its parent company, GDHK has launched a...
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... and history and to the significance of the humanities to the current conditions of national life. Eligibility All applicants (nonprofit organizations) must have an IRS 501(c)‐3 status and must include their IRS determination letter with the application. GH also requires a DUNS number. Individuals are ineligible to apply. Organizations with an open GH grant are not eligible to apply until all required final paperwork is submitted. Examples of GH‐funded projects include: film presentations with discussions; literary events; historic walking tours/ printed guide booklets; cemetery programs/tours; living history programs with scholar introductions; exhibitions; oral history projects; educational workshops (children and adults) in college and public libraries; digital adaptations of existing records with community program Projects not eligible for funding include: performing arts programs; courses for academic credit; travel for academic conferences or professional meetings; research expenses (unless directly related to the project); scholarships or fellowships; book publications; construction or restoration of buildings; programs that are not open to the entire community; programs...
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...Case Background Golden Dragon Mobile Hong Kong Company Limited Overview China Golden Dragon Mobile Limited (CGDM) is a company listed on both the Hong Kong (HKEx) and the New York Stock Exchanges (NYSE). It is also a Chinese-government state-owned enterprise which has one of the world’s largest mobile phone subscriber bases. It is currently listed seventh in terms of market capitalisation on the HKEx. CGDM is the largest mobile telecommunications provider in China and one of the largest telecommunications companies in the world. Based in China, it has mobile networks in all 31 provinces, autonomous regions, directly-administered municipalities in Mainland China and in the Hong Kong SAR through these subsidiaries. Golden Dragon Mobile Hong Kong Company Limited (GDHK) is one of 33 wholly-owned subsidiaries of CGDM. This Hong Kong subsidiary began in 1996 and was the first Personal 1 Communication Service (PCS ) provider to launch services in Hong Kong under the brand “Dragon Magic Mobiles” (DMM). As the market leader in the Hong Kong PCS market, GDHK currently has 3.2 million mobile phone subscribers. It provides a range of communication services including mobile voice, international direct dialling and roaming, and wireless data which are dependent on advanced technologies including WAP, GPRS and EDGE. All of these are delivered through the well-established and respected Dragon Magic Mobiles brand. Capitalising on the strong support of its parent company, GDHK has launched a...
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...Book Writing Template Dan Poynter Write "by-the-Numbers" Just Fill-in the Blanks Para Publishing, Santa Barbara Book Writing Template Remove the staples from this Template and insert the pages into a 3-ring binder. Separate the chapters, front matter and back matter with dividers. For details, see pages 77-78 in Writing Nonfiction: Turning Thoughts into Books. Build your book by filling in this template. You do not have to begin writing at the beginning. Start by filling in any information you have at this time. Once you have filled several pages, transfer the information to your computer. Then print out the pages, 3-hole punch them and replace the old pages in the binder. This guide may be used for fiction but it is specifically designed for nonfiction books. Also see Writing Your Book. Thinking/planning, writing and deciding on publishing: Get an agent, find a publisher or publish yourself. http://parapub.com/getpage.cfm?file=resource/writing.html The New Book Model, Text. http://parapub.com/getpage.cfm?file=newbook.html The New Book Model, Audio. http://www.jackstreet.com/jackstreet/RR.Newbookmodel.cfm (Wait for the sound to load) Does this system work? Thousands of published authors say YES! See the Success Stories at http://parapub.com/successstories.cfm? © Copyright 2005, Dan Poynter Para Publishing, Dan Poynter, PO Box 8206, Santa Barbara, CA 93118-8206, USA. Tel: (805) 968-7277, Fax: (805) 968-1379, http://ParaPublishing.com (Front Cover) For a list...
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...during our study session. My in-laws told us at the last minute that they’re coming over later this evening, and I can really use your moral support! Gabby No problem, Alicia. Everything smells wonderful; I’m sure your in-laws’ visit will go just fine. Quentin Yeah, and I really needed this study session, too. I’m a little anxious about my current writing assignment. Maybe I can create a computer program so that my paper writes itself! I could really use some help like that. Student Text Bubble Writing for college courses sure is challenging. Gabby It’s challenging, but the reward is well worth the effort. Quentin, you should take your assignment seriously. I’ve found that, in my classes as well as in my marketing and communications field, the quality of your writing really matters. Alicia Gabby’s right. Lots of people fear the writing process, but as long as you’re enthusiastic and positive about it, you’ll be successful. And Quentin, if you need help, just use the CWE. Student Text Bubble What is the CWE? Alicia It’s the University’s Center for Writing Excellence. You can access it through the University Library. The site offers a variety of resources to help you through the college writing process successfully. Gabby There’s something for everyone. They even have an English Language Learners section. Student Text Bubble Sounds like the CWE has a lot of resources for writing help. Alicia Why don’t we take...
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...TERMS OF REFERENCE The objective of this research is to assess provision of internet connection to customers living in rural Ireland and to a customer living in central Dublin. This research is also aiming to consider safety and confidentiality on the internet, and to examine various potential external threats. An overview on the ISP services available in Ireland, taking into consideration both home and business users, will also be given. SECURITY AND CONFIDENTIALITY ON THE INTERNET Various types of computer threats have been around since the invention of the internet. The following will explain what they are and how they work. According to the website BusinessDictionary.com a computer virus is a ‘small but insidious piece of programming-code that attacks computers and network systems through 'contaminated' (infected) data files, introduced into a system via disks or internet. As a digital equivalent of biological microorganisms, it attaches itself to the target computer’s operating systems or other programs, and automatically replicates itself to spread to other computers or networks’. (1) Computer viruses are a small piece of software that are able attach to disks or other files (viruses can be created for any operating system including DOS and other programs such as Excel) replicating itself without the users consent or knowledge. Some attach to files so when the infected programme is used the virus also executes, whilst others lie dormant in the memory and infect files when...
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