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Glossary of Digital Marketing Terms

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Glossary of Digital Marketing Terms

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Above The Fold: Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms, it refers to information placed at the top of an email or webpage, so that visitors see it first, without scrolling.
Acquisition Cost: The price it costs a business to gain a new customer, client, or supplier.
Ad Rotation: When a web page shows a different ad at the top of the page each time it is viewed by a new person, or when the web page is refreshed.
Ad Tracking: A method used to check how many hits or clicks an ad receives. It is a useful tool for discovering where the most revenue comes from, and how to better personalize ads to reach more customers, and encourage more new customers.
Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue.
Adwords: Google’s pay-per-click advertiser program.
Affiliate Program: A program where other people known as affiliates agree to advertise for the sponsor's site. In return, they receive commission or residual payment.
Aggregation: Gathering information from multiple web sites, typically via RSS. Aggregation lets web sites remix the information from multiple web sites, for example by republishing all the news related to a particular keyword.
Aggregator: A web-based tool or desktop application that collects syndicated content.
AIDA: Acronym for Attention, Interest, Desire, and Action.
AJAX (Asynchronous Java Script and XML): An acronym representing a way to create real-time Web applications.
Alexa: A lesser known search engine, Alexa has a free toolbar that allows users to see traffic data and other important information. Analytics: Any...

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