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Gm Decision Traps

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Submitted By Edwardluo
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Identifying Decision Traps

Introduction
GM German-brand Opel Australia recently commence to cease its vehicle selling and wind down the dealer network in Australia (O'Brien 2013). Launching to sell Opel brand cars on the 1st August 2012, Opel Australia has confronted massive problem internally and more changeful and competitive external circumstances. In addition, Tschampa (2013) states that Australian’s economic conditions have declined significantly. Apart from it, the company also made ill decision, which was the adverse factor contributing to its failure of sales volume in Australia. Hence, it led to the exiting of Opel.
In this essay, various kinds of decision-making traps and tools to avoid it will be identified and discussed thoroughly. Case study overview
GM had high expectation on annual volume once they started the operation in selling Opel brand cars via its 20 dealers (Sprink 2013). Moreover, they have a strong confidence to keep a long - term prosperity in the future (Sprink 2013). Unfortunately, their sales turned out to be disappointed at the end of June 2013 (Sprink 2013). However, the Australian segment market has become more competitive, which brought more pressure on the price of Astra small car—one of the Opel car models—because the rivals sold the same type of car at around $20000 that the Opel Australia cannot meets, even if it has already struggled to lower the price (Dowling 2013). Besides, a high Australian dollar would weaken the competitive strength of local company against imports (Tschampa 2013).
During the first financial year, the company only sold less than 2000 Opel brand cars in Australia by June 2013 and claimed a hasty exit when the Australian market rendered unprofitable.

Critical analysis of decision-making traps
Just before Opel arrived in Australian auto market, its senior management has announced a surprising

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