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Gm522 Marketing Plan

In: Business and Management

Submitted By varuca99
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(Note to USER: please rename company if you use this; ALSO NOTE: instructor had us leave in his quideline questions; those need to be edited out.)

Cosmic Cosmetics Marketing Plan Cosmic Cosmetics: Reaching for The Stars

Analyses and forecast of the first year of sales for an independent cosmetics company aimed toward a collectible cosmetics niche market, and focusing on an astrology theme. |

1.0 Executive Summary ~ The Executive Summary appears at the beginning of the paper, but is written last. This introductory section is the hook to grab the reader's interest. This section should summarize your plan with enough information to convince the reader to keep reading. If you were showing this plan to an investor, this section may be the key to your success. …excellent, to the point summary…should have year 1 sales in here.

People want to be beautiful on the inside and the outside. The quest for outer beauty has driven the cosmetics into a multi-billion dollar industry, and the number of product and manufacturers in this competitive field are numerous. What all the existing cosmetics companies lack is the ability to make consumers feel beautiful on the inside, too. Cosmic Cosmetics is a new line of color makeup products with a goal: to make consumers feel special and unique on the inside while they make themselves feel beautiful and unique on the outside through color and glitter. Since Astrology is the art of defining people’s unique personality traits through the placement of the stars and planets on the days they were born, Cosmic Cosmetics incorporates Astrology trivia in each package to help the consumer learn a little more about their own Astrological aspects, and those of their friends and family members. Cosmic even provides more in-depth information about Astrology on the mainframe website; information which is accurate and constantly...

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