...need to hire staff for sales, service, legal, and management, as well as technical staff to work on back-end upgrades (i.e., adapting the software to accept different data types) and front-end modifications (e.g., mak-ing language changes and interface changes to fit new cultural expectations). All of the new hires will need to be trained, and with only 38 people on board at the moment, there is little capacity to incorporate the additional personnel at a fast rate. We noticeably lack international business experience on the part of our senior management - a serious shortcoming. Before thinking about going global, we must get smarter about the interna-tional scene and get some real expertise on board. Global expansion will require additional funds and acquiring these funds from the capital market presently would be expensive. It is important to recognize that a global strategy has many complicating factors such as product...
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...Case Commentary Should DataClear go Global? With around $500,000 and two driven associates, Greg launched DataClear in about six months and secured immediate customers. DataClear is at its core a software company with an untapped niche demand for data mining financial and telecommunication industries. It is entirely plausible for another group of very smart individuals with a bit of start-up capital and a vision to give DataClear a run for their money. Thus, Greg must captain his company to strategically grow and secure their dominance, build brand recognition, become a formidable incumbent and accumulate capital in order to fight off potential challengers. Going global is a game-changing decision that can offer DataClear a direct path to achieving substantial growth and establishing security ahead of the evolving nature of technology. As a small business of less than 40 employees, DataClear’s manpower resource is likely to be stretched. His executive team certainly appears to have the will and drive to take on this global initiative, but that might not be true for his rank and file workers. Greg’s global penetration strategy should be staged, with each phase building upon the next. Only in the final phase should DataClear focus on international sales. Phase 1: Implement a support oriented operations abroad. Software and engineering in general are highly valued skills overseas, especially in Asian countries. Talented and highly educated individuals are widely...
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...had a couple of weeks earlier trout fishing at Nelson's Spring Creek in Montana. It seemed like so much more time had passed since the two-day off-site he had called there, designed to be part celebration ofthe past, part planning for the future. Some celebration had definitely been in order. The company, DataClear, was really taking off, fueled by the success of its first software product, ClearCloud. In 1999, itsfirstfull year of operation, DataClear's sales reached $2.2 million. Now, the following September, it was looking like 2000 sales could easily reach $5.3 million. At the all-staff meeting on the Friday before the off-site, Greg had announced the company's success in recruiting two more great 37 JUNE 2001 HBR CASE STUDY • Go Global-or No? executives, bringing the staff to 38.Tm more confident than ever that we'll hit our goals: $20 million in 2001 and then $60 million in 2002!" Clouds on the Horizon A New Jersey native, Greg held an MSc from Rutgers and then went West to get his PhD in computer science from UC Berkeley. He spent the next 15 years at Borland and Oracle, first as a software developer and then as a senior product manager. He started DataClear in Palo Alto, California, in the...
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...“If there is anything more than evident than my success as a businessman, it is my faithfulness to the word of God.” - Cecilio K. Pedro, TOYM Awardee for Entrepreneurship, 1991 Filipinos Go Global: Cecilio K. Pedro Krish Rainjit R. Salas Faced with a great Goliath in life, this businessman turned to his master for help and wisdom. The story of Cecilio K. Pedro and the Lamoiyan Corporation, makers of Hapee Toothpaste is a triumph of faith over adversity. Cecilio Pedro is President and General Manager of Lamoiyan Corporation which not only produces one of the top three toothpaste brands in the country, already being exported to Europe and Asia, but also manufactures detergents, fabric softener and other household care products that enjoy significant market shares in the Philippines. Mr. Pedro is a recipient of many awards, among them, the Agora Award for Marketing Excellence in 1993, the Dr. Jose P. Rizal Award in 2002, and the Aurelio Periquet, Jr. Business Leadership Award in 2003. A devout Born-again Christian, he is very active in his Church and has been involved in many socio-civic causes. He was President of the Manila Jaycees from 1992 to 1993 and President of the JCI Asia-Pacific Jaycee Senate in 2003. Everything can be an opportunity If there is an entrepreneur who does not have the word "loss" in his vocabulary because he believes that anything and everything can be an opportunity, it is Cecilio Pedro. Further, he has shown how an opportunity can transform...
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...CASE ANALYSIS: Can Bollywood Go Global? Submitted By: Divyanshu Rastogi 0134/52 Abstract The case talks about the opportunities and problems that the Indian film makers face in reaching out to the international film business and market. It provides a historical view by detailing the journey of the cinema and how Hollywood emerged as the global leader in the film industry worldwide by the 1920’s. Although some movie industries were sustained in other regions including the United Kingdom and France, their films and offerings had restricted international appeal and audience. It also focuses on the rise and development of the Indian film industry and the entire industry as well. Bollywood films, which are made in Mumbai usually are the most famous and acknowledged amongst the Indian film industry which also includes other genres like Tollywood, which constitutes of the movies made in the state of Andhra Pradesh (and now Telangana as well) and caters to Telugu films. The Bollywood movies are generally melodramatic and musical. There are other local language films made in Tamil Nadu and West Bengal as well. Bollywood films in specific have done well in Southeast Asia and are fairly popular amongst the Indian populace. It also brings to light the challenge of whether Indian content films can rival with Hollywood in international markets and to how extensively a modification in content is required for this approach to be successful. History of the World cinema The Cinema...
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...GLOBAL MANAGEMENT CHALLENGE Briefing 2012-13 Edition Introduction to the competition You are about to start a unique experience. You are now part of a management team for a company that operates in the global market. Your team is going to manage a company in a competitive market and you will develop key skills in the following areas: • • • • Strategic Management Decision Making Teamwork Leadership Briefing Global Management Challenge (to go to next or previous slide use your keyboard arrows) 2 What you have to know to participate START: Organization, Calendar, Manual 4 COMPETE: Team, Historical, Reports and Decisions 11 COMPANY: An overview 18 Procedures 40 Briefing Global Management Challenge (to go to next or previous slide use your keyboard arrows) 3 Start… Your team’s objective is to manage a company, analyze its historical reports and design a strategy for the near future (the next 1 year and 3 months). The company is quoted in the stock exchange and the measure of success achieved by the management team is: • The stock value at the end of each period, and of course at the end of the competition. When the team starts, a historical report is made available. This report contains the results of the last five quarters. Briefing Global Management Challenge (to go to next or previous slide use your keyboard arrows) Return to topic list 4 Start… Management The first step is to organize your Team...
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...Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) The market development strategy involves seeking new customers by introducing existing products or services to a new market segment. Answer: TRUE Difficulty: Easy Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 2) Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of Market Penetration. Answer: TRUE Difficulty: Moderate Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 3) The perceived value equation can be represented as Value = Price/Benefits. Answer: FALSE Difficulty: Easy Chapter LO: 2 AACSB: Analytical thinking Course LO: Discuss the fundamental concepts of marketing 4) Companies can increase prices if costs are low because of process efficiencies in manufacturing. Answer: FALSE Difficulty: Easy Chapter LO: 2 AACSB: Reflective thinking Course LO: Identify and describe the processes and tools of strategic marketing 5) If Nestlé decides not to market biscuits (cookies) in the United States due to competitive reasons, it is considered as a lack of strategic focus and missed opportunity. Answer: FALSE Difficulty: Moderate Chapter LO: 2 AACSB: Reflective thinking Course LO: Identify and describe the processes...
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...Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications Amanda Rodriguez University of Phoenix Problem Solution: Global Communications Global Communications is a telecommunications provider that is facing economical pressure. They are encountering competition with other local, long distance and international markets for the same business. With profitability at a low, Global communications must step it up to increase revenues and profits. Global Communications has prepared a plan to an effort enhance the companies performance, and profit locally and globally. This plan is targeted at an international level with a goal of becoming an accurately global resource for small business and consumer customers. In this paper, a solution will be proposed for Global Communications to expedite the companies plan to improve profitability and continue to treat its employees well, “happy employees make happy costumers” (Kinicki &Kreitner, 2003, p. 125). Global Communications having a strong background of loyal employees will help the company pursue their strategic plan improvements. Situation Analysis Issue and Opportunity Identification The telecommunication industry are competing for the same business, there is too much competition with local and international markets. Competitors are offering new features that costumers and consumers want, this makes jobs more proactive and affective. Global communication needs to offer innovative packages...
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...Business go Global?” Submitted By: Mohammad Ily Submitted To: Mr. Zeb Department of Management Sciences FAST-National University of Computer and Emerging Sciences, Peshawar Why does Business go Global? Going global for a business has 3 very different meanings. One meaning is to begin selling products and services to other parts of the world. A second meaning is to begin outsourcing labor to another part of the world. And, the third meaning is to begin buying materials from another part of the world. In our previous class of Global Corporate Strategy we discussed that why business goes global? There are certain advantages and disadvantages for a business to go global that are listed below: • Cheap Resources or Labor: Most of the companies go global because of cheap labor is available in another country to gain comparative advantage. In search of low cost labor the multinational companies they look into the cost of the labor and labor productivity. Companies wants to gain competitive advantage in the market and how these companies can gain competitive advantage it depends on three things, Better, Cheaper and Faster production then the companies can gain competitive advantage. E.g of Nike who is an American company but they are manufacturing their sports shoes in different countries of the world, in some countries they are making the soal for shoes some are designing the leather for shoes etc. • Saturation of the Domestic Market: Company can go global when there...
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...ASSIGNMENT ON “Why does Business go Global?” [pic] Submitted By: Mohammad Ilyas Submitted To: Mr. Zeb Department of Management Sciences FAST-National University of Computer and Emerging Sciences, Peshawar Why does Business go Global? Going global for a business has 3 very different meanings. One meaning is to begin selling products and services to other parts of the world. A second meaning is to begin outsourcing labor to another part of the world. And, the third meaning is to begin buying materials from another part of the world. In our previous class of Global Corporate Strategy we discussed that why business goes global? There are certain advantages and disadvantages for a business to go global that are listed below: • Cheap Resources or Labor: Most of the companies goes global because or cheap labor is available in another country to gain comparative advantage. In search of low cost labor the multinational companies they look into the cost of the labor and labor productivity. Companies wants to gain competitive advantage in the market and how these companies can gain competitive advantage it depends on three things, Better, Cheaper and Faster production then the companies can gain competitive advantage. E.g of Nike who is an American company but they are manufacturing their sports shoes in different countries of the world, in some countries they are making the soal...
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...Global Warming: Fact or Fiction * What is Global warming * Causes of global warming * Car exhaust * Aerosols * Green house effect -Too much CO2 * Concerns about global warming * Endangering animals * Flooding/Hurricanes * Change in weather * Is Global Warming Real * What are the facts * Glaciers are melting * Carbon dioxide as increased * Global temperatures are rising * Facts against global warming * Is there proof * The earth is cooling * Earth is below average temperature * Most of the CO2 is from natural causes Global warming has been a major topic for scientist and environmental advocates for years and the question still remains is global warming fact or fiction. To be able to fully answer that question first we must understand global warming, what causes it, what the effects are, and how can we change it if it does exist. Global warming is when the earth’s temperature increases, which is caused by greenhouse gasses such as carbon dioxide, water vapor, nitrous oxide, and methane. These gases trap heat and light form the sun in the earth’s atmosphere causing the temperature to rise on earth. Greenhouse gases are necessary for the survival of life on our planet but due to the large increase of average global temperatures people are pointing at human activity for speeding up the process to a degree that is deemed unsafe. Certain events have caused the natural greenhouse gases to rise...
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...cosmetics in the global market, it is imperative for the company to use this opportunity and plan to go global. This document briefs about the analysis that will be done as the part of the project to formulate a fine strategy for Forest Essential to land in the foreign market. Project Summary: The project will explore the possibility for Forest Essential to march into foreign market. The analysis will incorporate the following elements: 1. Industry Analysis 2. Current operations/ marketing and financial analysis of the firm 3. Demand Analysis in foreign markets 4. Screening criteria for countries/ cities 5. Modes of Entry and the degree of co-ordination 6. Implementation plan At the end of the project we aim to address the question of Why Forest Essential should go global? and What should be the strategy to go global? Data Requirements: 1. Secondary research - news and magazine articles, company website information, industry research reports- euro monitor, market watch, macroeconomic data sources -EIU 2. Primary research - try to contact founder to understand business and value proposition more deeply 3. We will use the various frameworks covered in class to understand the different aspects of strategy and devise a strategy for the firm. Project Details: Following are the details of the analyses which will be done as the part of the project: Industry Analysis: We will analyze the information about the industry on a global basis. It is...
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...Wednesday, 27 January 2016 Explain how the global pattern of tourism is the result of a variety of factors (25 Marks) (PLAN) Intro - Global data- in 1950 50 million international arrivals, in comparison in 2010 there was 1,015 million international arrivals - However, this growth in tourism is not uniformly distributed, rather some areas such as Europe have prospered with Europe growing from 25 million in 1950 to 550 million in 2010, but some areas such as South Asia who have grown from 0 million in 1990 to 20 million in 2010. Showing signs of there being spatial patterns and variations. - There are political, social, environmental and economic reasons for this pattern. - Throughout the globe we have two main types of tourism: • organised mass tourism - top-down, high density, ‘package holidays’, all-inclusive, can lead to economic leakages, enclaved tourism (main example- cruise ships), generally ran by TNCs • alternative tourism - bottom-up, less planned, involving communities, eco-tourism, integrating with culture, minimal impact on local environment, niche - Focus on the fact that it is not growth of tourism but the pattern of tourism The global pattern of tourism can result from political factors 1. When a country is stable, tourists are more likely to go there, as it is safer than a less stable country. This could mean that there has been differences in the pattern of tourism between politically stable countries and non stable countries...
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...10 Reasons to go International The international marketplace offers a world of business opportunities for American companies seeking to sell or source products worldwide. Not only can you tap into a world marketplace of 7 billion people, but according to business.gov, companies that do international business grow faster and fail less often than companies that don't. Written by: Richard P. Biggs, CEO Atlantric LLC Portland, OR, USA 1 678 231 9195 ~ www.atlantric.com 10 Reasons to go International Richard P Biggs|Founder & CEO|Atlantric llc 10 Reasons to go International If you are pondering whether to go global, recognize the fact that you are “global”, in that you very likely have global competitors. You are in a competitive global marketplace now. Objectives of Market Entry Companies decide to go global and enter international markets for a variety of reasons, and these different objectives at the time of entry should produce different strategies, performance goals, and even forms of market participation. However, companies often follow a standard market entry and development strategy. The most common is sometimes referred to as the “increasing commitment” method of market development, in which market entry is done via an independent local partner. As business and confidence grows, a switch to a directly controlled subsidiary is often enacted. This internationalization approach results from a desire to build a business in the countrymarket...
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...Goes Global Christopher L Kearney University of Phoenix ECO/GM 561 International Economics Watson T. Ragin July 4, 2011 Celluclear Wireless Goes Global Kendra Sherman, a business development specialist for Celluclear Wireless has secured an order for 100, 000 cell phones from Russia, who has a promotion with a telephone provider there, the order must be ready in the next 90 days. These phones are somewhat identical to the Alpha Model currently produced by Celluclear, which runs $20 a unit. However, the Russian Company is only willing to pay $15 per unit for the order that has been secured by Kendra. Kendra is eager about meeting with Lars Norman the production manager to ascertain whether or not she can win and deliver on such a big order in the 90 days. Celluclear Wireless is a company who has conducted business extensively in the United States; however, the production manager Lars Norman is considering going global and outsourcing to Japan, who is widely known for manufacturing cell phones and has received awards for his outstanding product processes. The Japanese Manufacturer further claims that the product would be identical to Celluclear’s current product and would cost at least $14 a unit. If Lars decision is to go with the Japanese Company this would be a substantial savings because the Russian Company is willing to pay $15 per unit, so there would be a $1 profit on each unit. Lars Norman, production manager for Celluclear must decide to either go global or...
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