Premium Essay

Going Gree Article

In:

Submitted By thorntona06
Words 508
Pages 3
Aaron Thornton Source: 247wallst.com
10/27/2014 Published: 4/22/13
Week 2 Article Author: Paul Ausick
MRKT 5000

Going Green Expanding Rapidly

America is going green. Is this for the simply fact that oil supplies are getting low and gas prices are rising to unbelievable heights? Or is it that humans are honestly trying to save and truly care about the well being of our planet earth and wish to preserve it. A mixture of both could be the reason although it has been recorded that people with high credit scores that can get ecofriendly cars at low interest rates save a lot more money on gas in the long run. Whatever reason you believe the simple truth is that sales of Eco cars are on the rise. Out of 15 million cars sold in 2012 3.1% of those vehicles were eco friendly as compared to the 2.2% from 2011. Research done by Nielsen shows that just use of Green marketing attracts consumers to their company’s brand. They also found that in a year difference from 2011- 2012 that car companies green marketing plan has caused a 20% growth in purchase consideration from consumers. Study has showed that with this increase in consideration as well as purchase of econ friendly cars has lowered the predicted amount of oil the US uses daily in 2025 from 17 million gallons a day to only 10 million a day.

These articles that I used clearly relate into the lessons we learned in class. In the Nielsen article it stated that 76% of people surveyed showed that fuel efficiency and MPG are big factors in deciding which vehicle to purchase. This clearly shows that the culture shift in America to be healthier and ecofriendly for the environment is having an effect on consumers buying decision process. This cultural shift is also having a influence on consumer buying situational by convincing buyers that the saving on gas can help put money in their pockets while

Similar Documents

Premium Essay

Toefl

...actor played an amorous role. amiable (adjective) friendly, agreeable ami + able He seems to be an amiable man. amicable (adjective): friendly amic + able The two neighbors came to an amicable decision about the fence. anim animal (noun): a living creature anim + al A dog is an animal. animate (verb): to give spirit or support, to supply movement anim + ate The artist animated the cartoon. animosity (noun): hostility, ill will animos + ity There isn't any animosity between us. ann, annu, enni annals (noun): record of events, historical records ann + al + s The annals of the organization are kept in notebooks. annual (adjective): yearly annu + al She is planning on going to the company's annual meeting. annuity (noun): money payable yearly annu + ity Joan is going to invest her...

Words: 6564 - Pages: 27

Free Essay

Chinese Fdi in Latam 2010

...Foreign 99 Chapter III Direct investment by China in Latin America and the Caribbean A. Introduction Since 2008, China has become one of the world’s largest sources of direct investment. These flows first reached significant levels in Latin America in 2010, when it is estimated they surpassed US$ 15 billion. Chinese companies have in fact burst on the scene in the region so recently that several of the biggest projects were still being finalized in early 2011, or had only just been put into operation. Most investments have been made in natural resource extraction, but over the medium term this is expected to diversify into other sectors such as manufacturing and infrastructure construction. Paradoxically, there is a lack of data on this extremely important phenomenon, which poses a constant problem for policymakers and analysts studying Chinese foreign direct investment (FDI). Appraisals of the possible opportunities and challenges presented by this increased investment flow therefore tend to lack supporting empirical evidence. The aim of this chapter is to make some progress on this issue, at least as far as investment in the region is concerned. A variety of sources have been consulted, including investment announcements in the media and interviews with Chinese company managers and Latin American and Caribbean government authorities. Despite the evident limitations of this kind of material in terms of data quality and reliability, this course of action does provide...

Words: 20527 - Pages: 83

Free Essay

Clash of Clans Research

...Clash of Clans (Supercell) Market Research and Marketing Strategies   2   Table of Contents 1. Company Introduction/Background…………………………………...…3 2. Current Company Status/Health & Relevant Usage Statistics………...…5 3. Overall Marketing Strategy………………………………………………7 4. In-Game Contributors to Success……………………………………….17 5. Relevant Statistics……………………………………………………...20 6.    Sources…………………………………………………………………24   3       I. Company Introduction/Background a. About  the  Company   1.     Supercell  is  a  social  gaming  startup  from  Helsinki,  Finland  that   came  out  of  nowhere  to  become  Accel  Partner’s  fastest-­‐growing   company  ever,  in  terms  of  revenue   • They  were  originally  endowed  with  $12M  of  funding   • Before  the  summer  of  2012,  the  two-­‐year-­‐old  company   had  launched  only  two  games,     • Both  games  had  failed  and  they  had  killed  another  one  in   an  early  stage   2.     Then,  their  new  “tablet  first”  strategy  started  to  pay  off   • Supercell  focused  on  designing  games  geared  towards   tablet  players   • "We  make  these  games  for  tablets...

Words: 3670 - Pages: 15

Premium Essay

How to Prevent Pollution

...HubPages ------------------------------------------------- Top of Form Bottom of Form * explore * sign in * join now report * Explore» * Education and Science (30,899)» * Geography, Nature, and Weather (1,741)» * Pollution (33) by LoryRich 53 Followers Ways on how to prevent, reduce or to stop pollution today (air, water, and land) Ads by Google Research Paper Proposal iosrjournals.org Publish Your Research Article In International Journal:IOSR JOURNALS See all 10 photos Air pollution See all 10 photos Garbage family See all 10 photos Landfill and methane See all 10 photos Noise pollution See all 10 photos Smoker's hand Ads by Google Thesis Proposal Template www.thesis.com.my Proposal & Thesis template to guide Your completion of your Master/PhD Aerators www.PatrickCharles.com All types of aeration devices for water & wastewater treatment START2SEE carbon claims www.start2see.com.au Full life cycle approach to carbon. Prevent greenwash and ACCC problems Pollution is a major concern " This entire planet is our home. We are the only species that systematically destroy our own habitat."- Marianne Williamson Pollution prevention is an exceptionally major global concern because of the harmful effects of pollution on the person’s health and on the environment. Environmental pollution comes in various forms, such as: air pollution, water pollution, soil pollution, etc.. Everyone is a stakeholder...

Words: 5572 - Pages: 23

Premium Essay

Burts Bees

...Rosentreter) Conclusion………………………………….………………………………………………………………….…12-13 Bibliography…………………………………………….………………..………………………………….……14-15 Thesis statement: Burt’s Bees is an earth-friendly personal care product company that specializes in 100% natural products. They offer many different product lines and are sold in a variety of stores, both locally and internationally. . In this research report we will demonstrate how Burt’s Bees was once a small independently owned company that started in a beekeepers backyard in Maine, and it is now a multi-million dollar company that is the global leader in natural care product. The story of how Burt’s Bee Company begins in 1984 with a single mother in a world of poverty, named Roxanne Quimby. After going through a divorce, she realized she wanted to give...

Words: 4400 - Pages: 18

Free Essay

Basic French ( How to Speak French)

...French I 1. Some Basic Phrases 2. Pronunciation 3. Alphabet 4. Nouns, Articles and Demonstratives 5. Useful Words and General Vocabulary 6. Subject Pronouns 7. To Be and to Have 8. Question Words 9. Numbers / Ordinals 10. Days of the Week 11. Months of the Year 12. Seasons 13. Directions 14. Color and Shapes 15. Weather 16. Time 17. Family and Animals 18. To Know People and Facts 19. Formation of Plural Nouns 20. Possessive Adjectives 21. To Do or Make 22. Work and School 23. Prepositions and Contractions 24. Countries and Nationalities 25. Negative Sentences 26. To / In and From places 27. To Come and to Go 28. Conjugating Regular Verbs 29. Pronominal (Reflexive) Verbs 30. Irregularities in Regular Verbs 31. Past Indefinite Tense 32. Irregular Past Participles 33. Etre Verbs 34. Food and Meals 35. Fruits, Vegetables, Meats 36. To Take, Eat or Drink 37. Quantities 38. Commands 39. More Negatives 40. Holiday Phrases French National Anthem Canadian National Anthem French II 41. Imperfect Tense 42. Places 43. Transportation 44. To Want, to Be Able to, to Have to 45. House 46. Furniture 47. Comparative and Superlative 48. Irregular Forms 49. Clothing 50. To Wear 51. Future Tenses 52. Preceding and Plural Adjectives 53. Adjectives: Feminine 54. Adjectives: Plurals 55. More Adjectives 56. Rendre plus Adjective 57. C'est vs. Il est 58. Sports and Hobbies 59. Nature 60. To Live 61. Object Pronouns 62. Parts of the Body 63. Asking Questions 64. Interrogative Pronouns 65. Forms...

Words: 10426 - Pages: 42

Premium Essay

Market Research Report

...Extensive Research Report on the Best Bra for an Intimate Moment The “For Him” Collection: 1 Executive Summary This research was done to gain an insight into the male perception regarding female brassieres. We  are  making  the  assumption  that  females  take  into  account  their  male  partner’s  preferences   when purchasing their brassieres for intimate occasions. With this in mind, our team set out to pin point the type of bra that males found the most arousing. The results of our survey showed that most males wanted a partner wearing a black or red, lace, push-up bra. There was a consensus among our male respondents that they wanted to see their partner in lingerie in intimate moments. We found that the black and red colors were the most arousing to our male respondents. In an interview with an industry expert, we found that our initial assumption mentioned earlier was correct; women wear certain bras to please their partners.  So  females  do  keep  their  male  partner’s  in  mind  when  they  shop  for  brassieres.  In  fact,   they mention women buying lace bras to please their partners. We learned, through secondary data, that 47% of men found black to be their favourite color bra on their significant other. (Beckmann) We also found secondary data that reinforced the importance of push-up bras in arousing males. An experiment placed a young woman with size A breasts in two locations wearing various levels of push-up bras, the amount of males who approached...

Words: 10419 - Pages: 42

Premium Essay

Essay

...The current issue and full text archive of this journal is available at www.emeraldinsight.com/2051-6614.htm Human resource management and organizational effectiveness: yesterday and today Randall Schuler and Susan E. Jackson School of Management and Labor Relations, Rutgers University, New Jersey, USA and Lancaster University Management School, Lancaster, UK Abstract Purpose – The purpose of the paper is to describe how the understanding of the relationship between human resource management (HRM) and organizational effectiveness (OE) has evolved during the past three decades and to provide examples how firms are using HRM to improve their OE today by addressing several challenges that result from a broader stakeholder model. Design/methodology/approach – This paper reviews the past and current work on the relationship between HRM and OE. Findings – This findings indicate that the relationship between HRM and OE is very different when comparing the past with the current work on the relationship between HRM and OE. A major reason for this is the current work on OE uses the multiple stakeholder model that accounts for many more stakeholders than the past work. Practical implications – Human resource (HR) professionals have the opportunity to demonstrate many ways by which HRM can influence OE, and not just solely on the basis of firm profitability. Thus the use of the multiple stakeholder model today offers the HR professional and the HR profession many more opportunities...

Words: 10320 - Pages: 42

Premium Essay

Crime

...RESEARCH METHODOLOGY S. Ra jasekar School of Physics, Bharathidasan University, Tiruchirapalli – 620 024, Tamilnadu, India∗ P. Philominathan Department of Physics, Sri AVVM Pushpam College, Poondi, Thanjavur – 613 503, Tamilnadu, India V. Chinnathambi Department of Physics, AKGS Arts College, Srivaikundam – 628 619, Tamilnadu, India In this manuscript various components of research are listed and briefly discussed. The topics considered in this write-up cover a part of the research methodology paper of Master of Philosophy (M.Phil.) course and Doctor of Philosophy (Ph.D.) course. The manuscript is intended for students and research scholars of science subjects such as mathematics, physics, chemistry, statistics, biology and computer science. Various stages of research are discussed in detail. Special care has been taken to motivate the young researchers to take up challenging problems. Ten assignment works are given. For the benefit of young researchers a short interview with three eminent scientists is included at the end of the manuscript. I. WHAT IS RESEARCH? Research is a logical and systematic search for new and useful information on a particular topic. It is an investigation of finding solutions...

Words: 17274 - Pages: 70

Premium Essay

Elder Abuse: in Need of a More Comprehensive Framework

...ELDER ABUSE: IN NEED OF A MORE COMPREHENSIVE LEGAL FRAMEWORK ARTICLE IRISEL COLLAZO NAZARIO * Introduction ...............................................................................................................287 I. Defining Elder Abuse ........................................................................................ 289 A. Negligence ..................................................................................................... 290 B. Physical Abuse................................................................................................292 C. Emotional or Psychological Abuse.............................................................. 294 D. Financial Exploitation ...................................................................................295 II. Incidence and Prevalence ................................................................................. 296 III. Causes and Risk Factors .................................................................................. 298 IV. Dealing with the Problem of Elder Abuse ....................................................... 301 V. Mandatory Reporting ........................................................................................ 304 Conclusion and Final Recommendations ............................................................... 307 INTRODUCTION AS THE POPULATION SCHEME changes, the system faces new challenges. In 2000, the elders accounted for 16% of the total population in...

Words: 10523 - Pages: 43

Premium Essay

Wife of Bath

...A Conjecture on the Wife of Bath's Prologue Author(s): Richard F. Jones Source: The Journal of English and Germanic Philology, Vol. 24, No. 4 (Oct., 1925), pp. 512-547 Published by: University of Illinois Press Stable URL: http://www.jstor.org/stable/27702906 Accessed: 17-08-2015 10:45 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/ info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. University of Illinois Press is collaborating with JSTOR to digitize, preserve and extend access to The Journal of English and Germanic Philology. http://www.jstor.org This content downloaded from 182.69.107.77 on Mon, 17 Aug 2015 10:45:38 UTC All use subject to JSTOR Terms and Conditions A CONJECTURE ON THE WIFE OF BATH'S PROLOGUE of Bath's the Wife When for the first reading Prologue time, I remember my surprise upon reaching line 193 to find continued for several hundred lines, whereas that the Prologue a tale to follow. With I had expected each reading since, I in adjusting my expecta the same difficulty have experienced found. This repeated experience, ...

Words: 17831 - Pages: 72

Premium Essay

Nick

...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................

Words: 21450 - Pages: 86

Free Essay

Lindt Annual Report

...Lindt & SprüngLi AnnUAL REPORT 2011 For the past 165 years, premium chocolate manufacturer Lindt & Sprüngli has been committed to render top quality. With six production sites in Europe and two in the USA, 18 subsidiaries as well as numerous independent distribution partners, LINDT products are in the meantime available nearly all around the globe. To ensure an impressive presentation of the LINDT product variety and to grant our loyal chocolate lovers an extraordinary shopping experience, increased investments have been made in the past years for the expansion of the LINDT retail department. For this reason, we will take you in this annual report on a journey, starting in New York, with stopovers in Zurich, Tokyo, Sydney and San Francisco where we will show you some impressions of selected worldwide LINDT Boutiques, Shops and Chocolate Cafés. We look forward to welcoming you during your next trip in one of our stores.                 K e y F i n a n c i a l data A n n uA L r e p o rt 2011 InCOME STATEMEnT 2011 2010 Change in % Sales EBITDA in % of sales EBIT in % of sales net income in % of sales Operating cash flow in % of sales CHF million CHF million % CHF million % CHF million % CHF million % 2,488.6 421.9 17.0 328.7 13.2 246.5 9.9 345.4 13.9 2,579.3 423.3 16.4 325.3 12.6 241.9 9.4 363.7 14.1 – 3.5 – 0.3 1.0 1.9 – 5.0 BALAnCE SHEET 2011 2010 Change in % Total assets Current assets in % of total assets non-current assets in % of total...

Words: 42264 - Pages: 170

Premium Essay

Business Reading

...Economist readings 1. It pays to give Allowing consumers to set their own prices can be good for business; even better if the firms give some of it to charity http://www.economist.com/whichmba/it-pays-to-give?fsrc=nlw|mgt|01-12-2011|management_thinking [pic]IN OCTOBER 2007 Radiohead, a British rock group, released its first album in four years, “In Rainbows”, as a direct digital download. The move drew a fair bit of attention (including from this newspaper) not only because it represented a technological thumb in the eye to the traditional music industry, but also because the band allowed listeners to pay whatever they wished for it. Some 60% of those who seized the opportunity paid nothing at all, but the band seemed pleased with the result; one estimate had it earning nearly $3m from the experiment. One group outside the music industry taking an interest was a trio of professors then at the Rady School of Management at the University of California, San Diego: Ayelet Gneezy, Uri Gneezy and Leif Nelson (who is now at the Haas School of Business at the University of California, Berkeley). Inspired, they designed a series of experiments to gauge whether pay-what-you-want pricing would work for other businesses. Their most recent experiment, co-authored with Amber Brown of Disney Research and published in Science, also stirred in a new element: would it make any difference if firms donated some of the pay-what-you-want fee to charity? The authors set up their pricing experiment...

Words: 23770 - Pages: 96

Free Essay

Accompagnement Stage - Chine

...1. China Mobile, empereur de la téléphonie China Mobile a de quoi faire pâlir de jalousie Orange, SFR et Bouygues réunis. Le premier opérateur mobile de Chine totalise 290 millions de clients, ce qui en fait le plus gros opérateur mobile du monde. La société est issue de la restructuration du secteur des télécommunications chinois en 2000, pour cause d'entrée dans l'organisation mondiale du commerce. - Chiffre d'affaires 2010: 24 milliards d'euros - Résultat opérationnel 2010: 7,3 milliards d'euros 2. Dongfeng, des partenariats pour mieux grandir Dongfeng Motor, troisième constructeur automobile de Chine, n'en finit plus de grandir. Son bénéfice net a augmenté de 69% au premier semestre 2009, à 107,7 millions d'euros. Une des recettes de l'entreprise : monter des co-entreprises avec des acteurs plus expérimentés, tels Honda et PSA. En 2007, Dongfeng lancera sept nouveaux modèles sous sa propre marque. Il est entré en bourse fin 2005. - Chiffre d'affaires semestriel 2010: 2,3 milliards d'euros - Résultat net semestriel 2010: 107,7 millions d'euros 3. Haier, la PME d'Etat devenue empire mondial Haier est tout simplement le symbole du capitalisme chinois. L'ex-PME d'Etat sans le sous est devenue en vingt ans un géant de l'électroménager, pesant 10,3 milliards d'euros de chiffre d'affaires en 2008 contre 2,5 milliards pour le leader français Seb. En revanche, son résultat net a baissé de 35,2% en 2009. - Chiffre d'affaires 2010: 10,3 milliards d'euros - Résultat...

Words: 14201 - Pages: 57