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In: Business and Management

Submitted By itsmeregina11
Words 1127
Pages 5

Goldilocks Bakeshop, Inc. started as a family business and has been experiencing great success since starting in 1966 by expanding by over 60 outlets by 1997. As Goldilocks grew, the family realized that its management ability would be limited. In 1995, the company hired ex–San Miguel executive, Mr. Winston Marbella, to professionalized the company and bring it to market leadership.

For Goldilocks, product development had become an important feature of the company. The company had over 800 products and its business could be classified into two major categories: The Bakeshop, offering cakes, pastries, breads, and native delicacies; and The Food shop, serving Filipino main food fare and desserts.

Goldilocks is dominating the bakeshop industry by having a huge market share of about 70% while its closest competitor Red Ribbon was a distant second with about a 14% market share. Expansion and marketing strategy for the future was on the minds of Goldilocks management like increasing retail outlets and opening stores outside of Metro Manila. Goldilocks did not just stop there, but they set a goal to at least get 30% revenue growth every year for the next three years which could be difficult considering the economic environment after the recent Asian regional crisis.


• Bargaining power of suppliers

Large number of suppliers

(Given situation and present situation) Philppines has huge primary industry. It means there are plenty of suppliers are existing. Suppliers are even larger than consumers. And that is why philippines even exports their grains to overseas.

Conclusion : this industry has very low bargaining power of suppliers

• Bargaining power of buyers

Economic growth…...

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