Goo Case Summary

In: Business and Management

Submitted By pvikasrao
Words 292
Pages 2
Executive Summary

In a span of sixteen years Google has become a part of our life. With the vision and management style of its founders Larry page and Sergey Brin, the company has ventured into new avenues and has grown exponentially but the path ahead is challenging.
Through a strategic analysis of Google Inc. the paper tries to provide an insight into the company’s core businesses, threats it faces, profitability and the path ahead for Google. Using classroom teachings and frameworks like PEST analysis, the Five force model of competitive forces, core competencies, competitive advantage, and strategy management we better understand the nature and strength of competitive pressures within the internet and technology industry.
Google must continuously innovate and remain a differentiator among competitors to maintain the growth trend and retain market share. With the evolution of “search” an individual’s/company’s ability to leverage its capabilities on the internet has been the driving force from the beginning.
Google is the leading search firm with nearly ‘67% market share in USA and more than 90% market share in most of the Asian and European countries. For Google to continue its success and remain profitable it has to focus on the key businesses that are still driving hard revenues and to reach into those verticals that are in the company’s best interest, while leaving the losers behind.
In the year of 2009 Google captured 67.7% of search in the U.S., with 32.3% of the balance going to Yahoo and Microsoft. Advertising revenues from search drove over $37.4 billion of $55.5 billion total net revenues in 2013. A strategic analysis of the case would provide a clear understanding of how Google can use its resources and leverage its…...

Similar Documents

Case Summary

...We are a bank with interests in numerous countries, including India and are organized under the laws of Acmelandia. On 1 September 2010 BETA and CONARTIST have entered into a contract whereby CONARTIST agreed to manufacturer and install at BETA’s facilities in Delhi a manufacturing line for spinning polyester yarn. The total price was Rs. 10,000,000. Payment was to be made in five installments: 20% with order; 20% on completion of tests at the CONARTIST works; 25% on delivery to site; 25% on completion of commissioning on site; the balance of 10% after three months satisfactory performance.As provided in the contract, BETA paid to CONARTIST 20% of the contract price (Rs. 2,000,000) on the signing of the contract on 1 September 2010, a further 20% (Rs. 2,000,000) on 6 January 2011 upon completion of tests of the equipment at the CONARTIST works and 25% of the contract price (Rs. 2,500,000) upon delivery of the equipment to BETA site on 20 February 2011. On 29 March 2011 CONARTIST assigned to ACME the right to receive the remaining two payments, of. Since that time no payment has been made by BETA to ACME. In the case of the payment due upon commissioning on site, BETA paid it to CONARTIST on 19 April 2011, i.e., nine days after having received notice of the assignment. BETA has claimed that the notice was defective in form. These objections are manifestly unfounded. In the case of the payment due after three months satisfactory performance, BETA has refused to pay it at all.......

Words: 303 - Pages: 2

Murdoch Newpaper Case Summary

...Ethics Case Project Case Summary. News of the World was a tabloid that made a living out of underhanded reporting about celebrities and politicians. When the executives decided they wanted to close down the paper on July 7, 2011 chaos began to follow. This case involved and affected a wide range of people. The key decision makers were essentially Murdoch and the employees. They were the ones that decided to chase celebrities in cars, posed as a prostitute and so forth. They key stakeholders were the shareholders of the tabloid as the stock went down tremendously after July 7, 2011. The readers were also affected by the loss of the newspaper as there were over a million subscribers who would look forward to this tabloid. Ethical Analysis. Rupert Murdoch and his employees were aware that an issue existed with the tactics they used to obtain information. The intensity of the issue may have felt smaller for the employees because of Murdoch’s approval. If the Police were in fact bribed, then the members of the police force that were involved would have a much higher level of moral awareness. Since Rupert Murdoch gave his employees the mind set of “do whatever it takes” it may persuade them to act unethically, while also rationalizing their actions. I strongly believe that his employees knew what they were doing was wrong. But I think situational pressures may have played a huge role in the actions that were taken. With a large amount of money to supply the employees with...

Words: 883 - Pages: 4

Grey Goo

...GREY GOO Nanotechnologies run amuck? Grey Goo was first termed back in 1986 by Eric Drexler. “Engines of Creation” is a term that denotes a technological process by which nanorobots self-replicate. In order to self-replicate they require raw materials and those raw materials are found all around us, the resulting process creates grey goo(or a nanobot swarm). The nightmare scenario is that we would create a runaway self-replicating machine that would turn into a plague and destroy all life, turning everything into Grey Goo.(Jones,2004) PUBLIC PERCEPTION AND ACCEPTANCE Change is not always accepted nor is it quick to enter the market. So it has been with the acceptance of Nanotechnology. Genetically modified (GM) foods are one such advancement that has had problems entering the world’s food markets, with some countries outright banning the sale of GM foods. Early education showing future, tangible benefits will be key in the wholesale acceptance of these new technologies. It will be the lack of these tangible benefits that will keep the public hesitant in accepting nanotechnology. (Siegrist,2009) Even though for the most part the US has been accepting of nanotechnology much of Europe has been contained in their acceptance. Most of the reasons behind this division of acceptance were primarily due to the lack of knowledge or the understanding of technology behind nano and the inherent risk that might be associated with it. Still citizens hope that nanomedicine will live up to......

Words: 276 - Pages: 2

Case Guideline Summary

...Case Guideline Summary Good Attitude: Self-study is the best key for succession. Several successful methods are including: 1. Personal initiative, self-reliance: student needs to finish the project by their own under the guidance of professors. They need to sort thing out in a way that makes sense to them 2. Curiosity, a zest for exploration as an end in itself 3. A willingness to take risk: people learn more from failure, so do not hesitate to take since you can learn more afterward. 4. Patience and persistence: since the cases are messy, don’t be dragged to the mess by them. Instead, try to reach a solution because you may find other alternative options. 5. An orientation to community and discussion 6. Trust in the process Good infrastructure: Infrastructure is all resources case is giving to you. Steps that may help you further in utilizing all resources: 1. Find a quiet place to study: spend at least 90 minutes for each case 2. Get a business dictionary 3. Skim a business newspaper each day; read a business magazine; follow the markets. 4. Learn the basics of spreadsheet modeling on a computer 5. Form a study group 6. Get to know your professor Good execution: 1. Reading the case: in the first time reading the case, try to get a big picture, not a detail information. The first few paragraph will talk about the problem; while the rest may provide you with information helping to solve the problem 2. Getting into the case situation. Develop your...

Words: 405 - Pages: 2

Birch Case Summary

...Birch Case--summary Background: Birch Paper Company is a large and vertically integrated paper company. It has three products: white paper, Kraft paper and paperboard. The company has four producing divisions and a timberland division (supplies pulp). Each division is operated by its manager independently, and each of them is assessed based on its profit and return on investment. A decentralizing policy has been applied by top management, which has increase corporate profits and competitive position. Situation: Thompson division designed a box for Northern division. Each box includes three parts: an inside linerboard, an outside linerboard, and the corrugating medium. Northern division paid for Thompson only the out of pocket cost of its design and development work. After that, Northern has three offers from Thompson and other two outside companies West and Erie. Usually, managers have rights to choose suppliers of materials freely, and may get sales price inside Birch. There are three bids: 1) The bid from Thompson is $480. If Thompson gets the offer, it will buy most of materials from inside Birch. These materials will cost 70% of out-of-pocket costs of $400, and is equivalent to 60% of selling price. 2) The bid from Eire Paper is $430. If Eire gets the offer, it will purchase the outside linerboard from Birch and use its own inside linerboard and corrugating medium. The outside linerboard will cost $120 a gross ($90 is the material from Southern division and $30......

Words: 318 - Pages: 2

Hilton Case Executive Summary

...Hilton Case Executive Summary As the most recognized brand name in the lodging industry, Hilton is a diversified cooperation for its strong presence in all segments of hotels, casinos and vacation ownership. In terms of organizational strategy, Hilton Hotels Corporation relies on its scale, gaining members through its loyalty program and continuously expanding its hotel network. Beginning with acquisition of Promus Hotel Corporation, It now owns, manages, or franchises a portfolio of brands which includes Waldorf-Astoria Collection, Conrad International, Hilton Hotels, etc. With the focus of Customer Really Matter strategy, Hilton Hotel Corporation has invested much in CRM since 2002 aiming to build a broad customer base and the premier global hospitality business. Hilton Hotels Corporation considers customer as the most important component of their business, so they developed objectives to build a close long-term relationship with their customers. To provide consistent and outstanding service to its customers, the CRM initiative was primarily focus on its four categories of Best Guests: members of Hilton Honor program, 4+, Fast Rez members and local VIPs. Hilton achieves this tight relationship through recognition, personalization, service recovery, and customer analysis. Refer to the endnotes ix and x, the net revenue per call is a measure of efficiency of call center and that the conversion ratio measures how many calls were “closed” turning callers into...

Words: 509 - Pages: 3

Case Summary

...Dawei Chen Case Summary- Confucius, Machiavelli, and Rousseau According to the Case context, we can find out many ideas about leadership. First, from the great Chinese ancient philosopher-Confucius that we can learn that a phenomenal leader needs to love people and use virtue to rule a society. The ultimate goal for a leader is to fulfill everyone’s demand. In order to achieve this goal; a leader must be a sage or at least a very wise man to set up a very extraordinary example for others to learn. However, this opinion has a very obvious flaw that people cannot be as good as he think and most people are selfish that this kind of leadership is not going to be successful. Second, From the Machiavelli, we can acquire the idea which is almost opposite from Confucius, in his eyes, people has variable characters and most people are wicked. They are selfish and the only way to rule them is to treat them like objects. To achieve this goal, most leaders need to use the power of government and use many different strategies to control his followers such as military forces and spies. The core of his theory is to make fear in people’s mind and use this fear to set up the leadership and leaders can observe other leaders to make this happen. Third, case describes the great thinker in revolution era- Rousseau. He established the basic ideas of democracy. The core idea of his “The Social Contract “is to gather the “general will” and make the general will into a contract that is...

Words: 657 - Pages: 3

Case Summary

...Case #3/Dying, death and bereavement in social work Introduction In this case we are presented with The Florida Project for Human Justice; a nonprofit agency in downtown Tallahassee that provides legal services to inmates pro-bono. Diane Epps, executive director/attorney and Joe Moran, lead attorney for the agency has invited their co-worker Cynthia Sanders, mitigation investigator to join them in working with one of their death row clients. , Elaborate more on the case Problem Statement The team of attorneys and mitigation investigator cannot agree on whether Mr. Aranda is competent enough to make the decision of waiving his death sentence appeal or if his rights to self-determination is being violated. It is important that the team is united in their decision in order to present a solid case to the presiding. Very good problem statement Contextual Analysis The Florida Project for Human Justice is a nonprofit agency that primary mission is to represent death-sentenced inmates across the state who are appealing their sentences. The agency also advocates for clients with life sentences and for a change in state law to end the death penalty. They’re ultimate mission is to protect and sustain the lives of those on death row. The agency consists of a staff of seven with a high employee turner turn over. The work is stressful and they operate on a very limited budget. The agency is primarily devoted to appellate work and usually began providing services when the...

Words: 821 - Pages: 4

Case Summary

... AICPA's Code of Professional Conduct and the IMA's Statement of Ethical Professional Practice. Corporate governance, Sarbanes Oxley, and securities law will be emphasized. COURSE OBJECTIVES: The course introduces the concepts and terminology of several fields of U.S. Business Law, as well as professional ethics, as applied to a variety of real world problems. Upon completion of ACCTG 351B, you should be able to recognize legal and ethical -1- problem situations; recognize when to seek expert legal and ethical counsel; and identify, summarize, and communicate, orally and in writing, the essential elements of the claims and judicial resolution of legal cases. Your ability to achieve these objectives will be evaluated by your performance on the case briefs, class discussions, and an excruciatingly final examination. TEXTBOOK: The textbook is Cheeseman, Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues, 8th ed. (ISBN 978-0-13-289041-0). COURSE ASSIGNMENTS: (1) You must turn in a case brief (i.e., a one-page “executive summary”) each week from Meeting #2 through Meeting #14, inclusive; (2) Lead (when designated by instructor) and participate in weekly class discussions of the cases; and (3) Take an excruciatingly difficult final exam. Each brief must be done in the style and format described at pp. 5-9, below, with the following modifications: a brief may not exceed 1 page, with one-inch margins all the way around, at least......

Words: 1642 - Pages: 7

Case Analysis Summary

...Case Analysis Summary This class requires a clear understanding of how to prepare for a class discussion on assigned cases. It’s important to learn how to do this to be successful not only for this class, but also if you want to become a successful manager. I should be able to come up with a good argument for what I believe is the correct plan of action that needs to take place for whatever managerial situation. I hope to be able to effectively participate in future class discussion about cases after sufficiently studying the guide for case analysis. First, I will summarize “Preparing a Case for Class Discussion,” followed by a summary of the ratios from Table 1, and lastly, I will summarize the “Ten Commandments” from Table 2. To prepare for a case used in class discussion, there will be a couple of steps recommended that I follow to help create a successful reflection of the material. First, it is recommended that I quickly read over the material to grasp the basic concept. This helps me understand what kind of situation I will be dealing with while doing the case analysis. It also allows me to know what to start looking for when I read the material in detail. Next, I should carefully read the case and make sure I completely cover every aspect of the situation. During this process I should start to look over questions the instructor may have provided to see if I can begin to answer any of them. At this point, I want to be comfortable with all the facts and be able to...

Words: 2519 - Pages: 11

Goo Case Summary

...Executive Summary In a span of sixteen years Google has become a part of our life. With the vision and management style of its founders Larry page and Sergey Brin, the company has ventured into new avenues and has grown exponentially but the path ahead is challenging. Through a strategic analysis of Google Inc. the paper tries to provide an insight into the company’s core businesses, threats it faces, profitability and the path ahead for Google. Using classroom teachings and frameworks like PEST analysis, the Five force model of competitive forces, core competencies, competitive advantage, and strategy management we better understand the nature and strength of competitive pressures within the internet and technology industry. Google must continuously innovate and remain a differentiator among competitors to maintain the growth trend and retain market share. With the evolution of “search” an individual’s/company’s ability to leverage its capabilities on the internet has been the driving force from the beginning. Google is the leading search firm with nearly ‘67% market share in USA and more than 90% market share in most of the Asian and European countries.   For Google to continue its success and remain profitable it has to focus on the key businesses that are still driving hard revenues and to reach into those verticals that are in the company’s best interest, while leaving the losers behind.  In the year of 2009 Google captured 67.7% of search in the U.S., with 32.3%......

Words: 292 - Pages: 2

Case 1 Summary

... flows. You must also understand not only what the statement of cash flows is but how important it is and how it relates to other financial statements. In order to understand the statement of cash flows, you must know what information is taken from this particular financial statement. By having this statement of cash flows, Amazon, along with other companies, is provided with a summary of cash transactions that occurred during a given period. This information is divided into three sections: operating activities, investing activities, and financing activities. When presenting this information, it can be done using the indirect or the direct method. Amazon uses the indirect method, which details differences between net income and operating cash flow. Like Amazon, many companies are using the indirect method however, changes are being made and it is being predicted that the direct method will soon become the accepted method of presenting the statement of cash flows. Equipped with knowledge of the company and the detailed information given about the statement of cash flows and other financial statements, one should be able to thoroughly answer each discussion question and meet the learning objectives for this case....

Words: 687 - Pages: 3

Case Summary

...This case describes a decision facing the officers of the Solidarity Fund, a large pension fund operated by the Quebec Federation of Labor (QFL).The QFL had founded the Fund to provide members of its affiliated unions and others access to professionally managed retirement accounts. It also sought to create job growth in the province of Quebec and to support companies with good working conditions, positive relations with local communities, and a commitment to environmental responsibility. The goal of QFL was to extend access to manage retirement account for its members and to instill job growth. Another focus of the QFL was to support socially responsible companies that carried out their due diligence process successfully and paid special attention to employee working conditions. The controversy stemmed from the fact the Gildan Active wear and Montreal based textile and Garment that started in 1984 managed and operated three factories. Gildan owned and operated three factories and in effort to compete with Hanes and Fruit of the Loom, Gildan began to expand in 1995, Gildan contacted the Solidarity Fund for help in financing its expansion. Gildan grew drastically and even expanded some production to Honduras. Gildan believed that Honduras was the reason for its success as 80% of the jobs were held by women between the ages of 18 and 25. In 2002, the basic minimum hourly wage was 63 cents. An employee in Montreal earned more in one hour than a Honduran did in one day. The......

Words: 328 - Pages: 2

Colorectal Case Summary Ub

...Case Summary: Colorectal Cancer 1) Overview a. Duke’s tumor stage correlates prognosis (Late stage worse prognosis) b. Often leads to hepatic metastasis 2) Adenoma-Carcinoma sequence a. Majority of colon cancer arise from polyps (adenomas) b. Accumulation of genetic mutations / events resulting in uncontrolled growth (dysplasia) c. Over time results in carcinoma 1. APC mutation on chromosome 5 (Early adenoma) 2. K-ras mutation on chromosome 12 3. TGF β, SMAD4 mutation (Late adenoma) 4. P53 mutation on chromosome 17 (Carcinoma) 5. Metastasis d. Evidences 1. Foci of cancer are frequently seen within large polyps 2. Adenomatous (dysplastic) tissue is frequently seen adjacent to large cancers 3. Similar distribution of polyps and cancers within the colon 4. 10-15 year progression of polyp to cancer 5. Reduction of polyps causes reduction in subsequent incidence of cancer 3) Tumorgenesis a. Chromosomal instability 1. Gain of function – oncogenes 2. Loss of function – tumor suppressor genes (APC genes in FAP) b. Epigenetic alteration (microsatellite instability) i. Altered methylation or defective mismatch repair genes resulting in erroneous DNA synthesis Increased mutation rate and microsatellite instability ii. Exemplified by germline mutations causing HNPCC /Lynch syndrome which is characterized by premature and proximal location of colon cancer c. Common pathways 1. Mutations in Ras pathway, Wnt pathway, loss of p53...

Words: 835 - Pages: 4

Case Summary

...Extended case study Australian Beverages Ltd—Pre-seen case study information A - Introduction to Australian Beverages Ltd - 1937, Australian Beverages Ltd (ABL) commenced manufacturing soft drinks [non-alcoholic drinks rather than ‘hard’ drinks that contain alcohol]. - 1970s and 1980s, the company expanded beverage portfolio by entering into other non-alcoholic beverage categories, such as fruit- and milkbased drinks. - 2011, the company was Australia’s largest supplier of non-alcoholic beverages. - -Tom Dwyer, current Managing Director since 2008. - Joined the company at a time when carbonated soft drinks (CSDs) growth was stagnating and shareholder confidence in the company was waning. - Dwyer established a strategic planning team to assess the current product portfolio and identify organic and acquisition growth opportunities. - From this review the importance of operational excellence was identified - Strong investment was made in world-class manufacturing facilities and systems. - Process re-engineering was implemented to reduce the costs of manufacturing and time-to-market. - Given the declining consumption of CSDs, Tom Dwyer has sought to reduce ABL’s reliance on them, focusing on growing new products and entering new non-alcoholic beverage Categories. - Significant investment in product development of other non-alcoholic beverages - Several acquisitions made to grow the market share of non-CSD based beverages in the company’s portfolio...

Words: 6430 - Pages: 26