Free Essay

Good Deed to Get Publicity

In: Social Issues

Submitted By cruzer1159
Words 1232
Pages 5
Luis Cruz Jr

3 November 2014
Good Deed to Get Publicity Publicity is a very important issue for Law enforcement. Currently, people are doing good deeds to get publicity so, they can became famous over the internet. In this picture of a homeless guy in Times Square New York, shows a homeless man with a police officer right next to him. By the police officer doing this deed, makes the law enforcement look better. Also for the police officer, people label him as a hero and not a person just trying to look good in the eyes of the public. In this visual it shows a cop doing a good deed to get publicity. In the picture the homeless man is wearing raggedy clothes because his pants are all ripped up at the bottom. It is winter time because he has a winter coat on and so does the police officer. People that are unhoused usually only have one pair of clothing and it’s the one they are wearing also, don’t have many possessions because everything that they have travels with them. Usually homeless people carry everything they own in a book bag or a shopping cart. In the picture a pair of boots is next to the homeless man and the police officer is kneeling down next to him. The officer is looking right at him with his hands in front of the homeless man, showing the man that he won’t hurt him. The officer knew that the homeless man was walking bare foot around Times Square and bought him a pair of all-weather boots and thermal socks. The homeless man’s feet were all blistered up because he was walking around Times Square in the winter with no shoes on. When the homeless man got the shoes, he was so happy. In an interview the police officer said that when he got the shoes his smile was from ear to ear, it was like you gave him a million dollars (Bosman). Of course when people hear the story, they are going to love it because homeless people are usually not happy.
An Arizona tourist took the picture of the cop and the homeless man. The tourist then posted the picture on Facebook. The picture went viral only a few hours from when it was posted. The picture received 320,000 likes in one day (Bosman). When the picture went viral that’s when the officer started to become famous. People interviewed the officer and he said he didn’t even know that someone was taking a picture of them. Unfortunately, the officer did know that someone was taking the picture. In the middle of Times Square there is a lot of people that walk the streets, the officer knew that everyone would be watching him putting the boots on the homeless man.
Law enforcement takes advantage of getting good publicity. Right after this picture was published the law enforcement ratings went up (Bosman). The picture has so many likes and comments because people all over the world, fell in love with the story. There are many crimes that people commit in New York City. By getting this good publicity makes the crime rate go down. Also, it makes all policer officers look good in New York.
Once a person becomes homeless they don’t have money to pay for food. In the picture the guy had a can next to him so people can drop money in it. This little bit of money that they get, pays for their food for the day. In a short interview the homeless man says that he keeps the receipt just to remind him that some people have it worse. Homeless people make the wrong decisions and use the money for drugs and alcohol. One time my mom and I were leaving the mall and one homeless guy went up to my mom asking her for money because he said that he was hungry. My mom and I decided to go to McDonalds and bring the man some food and when she went to give the man the food the guy said he didn’t want it. After that situation, I would never help a homeless man again. Just because you try to help a homeless person doesn’t mean they take the help that is offered.
People say that months later the homeless guy in the picture was bare foot again. In a short interview he finally gave his name, Jeffery Hillman. Hillman told the reporter that he didn’t like the publicity that he was receiving. He also told the reporter that he hid the boots and keeps them in a safe place because they are expensive. Jeffery took off the boots because he knew the cop did it to get publicity. He had to sell the boots because he is homeless, where would he possibly put these boots. Eventually they also offered this homeless man housing and he didn’t take it. He would rather live on the street barefoot then get any type of help. In further research it shows that people with illnesses have problems with accepting help (Bosman). This shows that he has some kind of illness that shows why he doesn’t want any help.
The police officers duties are to protect our community from the people who are committing crimes. This police officer did this deed in front of everyone and knew everyone would see it. If he did the deed from his heart, he would have done it where nobody could see him doing it and not in the middle of Times Square. The homeless man walks around and lives in the streets of Times Square and is very well known person. Just by doing a good deed to a man that everyone sees and knows about just makes it more obvious that he did it for the publicity side. Also right after the officer helped the homeless man the officer got promoted to detective. This shows that he knew that people were watching him give the homeless man the boots and hoped to get a better position.
Everyone loves what the police officer did for the homeless guy but they don’t know why he did it. The police officer did this good deed because he wanted to get publicity. He did this because he knew people would be watching him do this good deed. Also, by doing this good deed makes the law enforcement ratings go up. Homeless people that have illnesses will not accept the help that is out there for them. The officer bought the homeless man boots but the man was seen wearing no shoes again. The officer knew that the man doesn’t want any help but helps him anyways to get noticed. Everyone knew the homeless man, he was familiar to everyone because he didn’t have any shoes on. Just because everyone seen this homeless man everyday made him a good target for the officer.

Works Cited
Bosman, Julie. "Times Square's Homeless Holdout, Not Budging." The New York Times. The New York Times, 29 Mar. 2010. Web. 13 Oct. 2014.
Joyner, James. "Bootless Homeless Guy Bootless Again." Outside the Beltway. N.p., 3 Dec. 2012. Web. 20 Oct. 2014.
Antenucci, Antonio. "Cop Who Bought Homeless Man Boots Promoted." New York Post Cop Who Bought Homeless Man Bootspromoted Comments. N.p., 26 Nov. 2013. Web. 03 Nov. 2014.

Similar Documents

Premium Essay

Nike Case practice Would the use of the third party independent contractors insulate MNC's from being attacked? Would that practice offer MNC's a good defensive shield against charges of abuse of “their employees”? Answer: Human rights issues is one of the most important issues in this globalization era. There are no universal or International Standard of what is right or wrong because of the cultural differences among the countries. For example, some country appreciate child labor but some country has a strict law of child labor. So when a business organization conducts business in another country, they are trying to take advantage of that country. The reason for an organization to do business beyond the border is to maximize their profit. Sometimes some MNC does offshore or outsourcing to get the job done. So some MNC goes to the third world country to gain economies of scale. For example Apple Inc. Products are produced by a third party independent manufacturer Foxconn, which situated in China. They have some controversies about some unethical human rights issues which brings public attention. Even though Foxconn produce apple inc. products. But Apple Inc. Face any loss for that. So Yes, the use of third party independent contractors insulate MNC from being attacked by the customer for ethics. Yes, this practice would offer MNCs a good defensive...

Words: 1211 - Pages: 5

Premium Essay

Public Relations

...Public Relations Name: Institution:   1. Mix of media used to implement public relations campaign There are three main mixes of media that were used in the implementation of the public relations campaign. One of these is the use of television. Today, almost all homes in the country own a television set. It is therefore a very effective method of implementing a public relations campaign. The public relations campaign on television needed especially to be done during prime time (Zhang, 2013, p. 1323). During this period, there are numerous people who are watching television. It is therefore very easy for the organization to reach numerous people. This also helped to show the seriousness that the foundation was putting on the issue at hand. The second media mix that the foundation considered using is the use of print media. The organization needed to examine the most popular print media in the nation. It then put the respective public relations campaign in a bid to convey the issue at hand. In using the print media, there are several objectives that the organization hoped to achieve. First, bearing in mind that one is in possession of a newspaper for a period of time, he will be able to examine the news release in details and gain an understanding on all the matters at hand. In addition, this media gives the recipient a chance to issue a comprehensive reply (Kahle, 2001, p. 34). The final media mix is the social media. In the recent past, the social media has......

Words: 1689 - Pages: 7

Premium Essay

Apparell Brands

...the textile product that have a good quality and a lot of brand is using the brands product to retail, make the company become strong market share, but recently after strong Australian dollar and increased overseas competition, makes the market share of Apparel brands is reduced, and needed some fresh strategies to return the profit that is reduced by it. To make profit, Apparel brands is willing to develop own brands and product range and sell it direct to consumers, rather than just put sell it from reseller. Leverage ecommerce opportunities to recude distribution costs and increase profit margins. 2. Appendix 2 | Action 1 | Action 2 | Action 3 | Description | Create new product and give a name Apparel brands on it. The brands is good and its already a big brands, we just need to put more advertisement about product detail, design and promotion to customer, so they will realize that the brand is getting closer to customer with no more retailer, it will cost less and going direct to customer. | We know that many product is having a good quality but can’t be sold in the market because people doesn’t know about it, so advertising will be the second action that we will boost so people will start to forget about the brand that is basically as a retailer brand, now is become an individual brand that sell the product by itself. | Give promotion to customer that want to buy, we realize that Australia have 4 season, and each season is a good point of selling for textile......

Words: 1518 - Pages: 7

Free Essay

Accounting & Auditing

...The Importance of Islamic Accounting in Modern Era by: Chusnul Asfadillah Student of Airlangga University, Surabaya, Indonesia +62899 372 1772 Ines Nur Latifah Student of Airlangga University, Surabaya, Indonesia +62878 8432 3738 DR. Raditya Sukmana Lecturer of Airlangga University, Surabaya, Indonesia + 62 878 5421 6776 ABSTRACT Purpose – This paper aims to determine the importance of the Islamic Accounting in modern era. In particular, the paper analyzes the values of the Islamic principles in the accounting process that prevent the unexpected activity such as fraud, dishonest etc to appear in reality. Arthur Anderson case was a result of the fraudulent activities that lead to its termination. Certainly this kind of case is expecting not to be happened in the future. Design/methodology/approach – The paper adopts the descriptive analysis and elaboration of the important element of the Islamic principles used in the accounting process. Furthermore, this paper attempt to make clear distinction between values underlying the Islamic accounting and that of the conventional accounting. Findings – the comparison of those two systems leads to the conclusion that the value in Islam such as honest, fair, truth (which is important in the Islamic accounting process) has more meaning than the similar value of in the conventional accounting. Hold firmly the Islamic value obviously leads to the decrease fraudulent practices and other unexpected activities. Moreover, it increases the......

Words: 4072 - Pages: 17

Premium Essay

Snake Eyes

...has been bullying people and accepting payoffs for years. He is a greedy person who for most of his life only cares about himself and what he wants. Basically all he can see is money and his desires. But once he becomes part of something bigger, he is able to look past what he wants and finally do the right thing, even if that means he will have to pay for his past crimes. 3. Describe when the hero’s reversal of fortune occurs. When Rick tries to do the right thing by the publicity resulting of the missile project, he causes others to become suspicious of his behavior which results in his being charged with crimes. He tries to finally do the right thing by exposing the people who killed a man and are trying to get away with a conspiracy that would hurt the Government and potentially others, he leads himself to be in the spot light and causes his past deeds to become know. 4. When and how does the audience experience pity in connection with the hero (according to Aristotle’s rules)? Rick gets beaten up by his friend and other army people. They are trying to find where the girl is, but he will not tell them. They really beat the crap out of him, and even have the pro boxer help. They then trick him into leading them to the girl...

Words: 1429 - Pages: 6

Free Essay


...28 to July 30, 2000 at the main campus, the University Kuala Lumpur. This year, the participants will be from the states in the Northern Region of Peninsular Malaysia, Perlis, Kedah and Penang. Various activities will be conducted during this IUMBAY programs such as team training sessions (LDK), known UNIKL, motivational talks and others. These activities are carried out to expose the participants to the pattern of life in UNIKL. Indirectly, the participants will be trained to enhance their self-sufficiency. 2.0 Objective The bond program purposes Ukhuwah Students Together Orphanage is as follows: -  i. Strengthen the bonds of friendship between students and orphans. ii. Provide opportunities for participants to get to know the program more closely UNIKL and discover patterns in UNIKL life. iii. Inject enthusiasm and awareness to achieve success and the next step in the ivory tower among the participants. 3.0 Organisers Students' Representative Council, University Kuala Lumpur (UniKL) in collaboration with the Department of Student Affairs, University Kuala Lumpur. 4.0 Date July 28 to July 30, 2000. 5.0 Location Main Campus, University Kuala Lumpur. 6.0 Target 150 participants comprised students from...

Words: 831 - Pages: 4

Free Essay

Emotive Language

...EMOTIVE LANGUAGE Emotive language is all around us: * In adverts * In news headlines * In reports, speeches and interviews * In everyday interactions between people Emotive language is any language that aims to manipulate, influence or create feelings in us so that we adopt the viewpoint of the writer or speaker. Before we look at emotive language, we need to take a step back. Denotation / Connotation: Words can have two different types of meanings: * The denotative meaning = the factual, objective meaning of the word * The connotative meaning = the idea that words give, as opposed to its strict meaning Think about a rose: * Denotative meaning of rose = a flower * Connotative meaning of rose = love / passion When we talk about emotive language, we’re referring to the connotative meaning of words, i.e. the deeper meanings that these words convey and the emotions that they stir up.  Now, the problem comes in where words have different emotive associations to different people.  This can have unfortunate results!  The following verse by John Donovan illustrates this perfectly:                 Call a woman a kitten, but never a cat;                 You can call her a mouse, cannot call her a rat;                Call a woman a chicken, but never a hen                Or you surely will not be her caller again.                You can say she's a vision, can't say she's a sight;                And no......

Words: 2265 - Pages: 10

Premium Essay

History of Public Relations

...Relations Public relations has been with us for thousands of years. The Greeks had a word for it: sematikos: to signify, to mean. Semantikos means semantics, which can be defined as how to get people to believe things and do things. That is not a bad definition of public relations. In 50 B.C. Julius Caesar wrote the first campaign biography, Caesar’s Gallic Wars. He publicized his military exploits to convince the Roman people that he would make the best head of state. Candidates for political office continue to publicize themselves with campaign biographies and accounts of military exploits to this day. In 394 A.D., St. Augustine was a professor of rhetoric in Milan, the capitol of the Western Roman Empire. He delivered the regular eulogies to the emperor and was the closest thing to a minister of propaganda for the imperial court. Thus, St. Augustine was one of the first people in charge of public relations. The modern equivalent would be the President’s press secretary or communication director. In 1776, Thomas Paine wrote “The Crisis,” a pamphlet which convinced the soldiers of Washington’s army to stay and fight at a time when so many were prepared to desert so they could escape the cold and the hardships of a winter campaign. Paine was a master of political propaganda whose writing could get people to do things and believe things. Benjamin Franklin made it a rule to forbear all contradiction to others, and all positive assertions of his own. He would say, "I conceive”......

Words: 1072 - Pages: 5

Premium Essay

Introduction to Human Communcation

...Part A: Apply ethical theories from the course (Readings 3.1-3.10) to the case study of: The Imprisonment of Josh Woolf The ethical issues facing the media community today have been reverberating through the corridors of newsrooms and debating chambers since the communication of the news began. Either resonating from newspapers or radiating from radios and screens, the transmission vehicle of the news may have evolved but the ethical issues are still the same; the quest for truth and justice. The word ‘ethics’ involves right and wrong; a moral dilemma requires critically thinking through the issue, formulating an answer which results in making an ethical decision. The decision involving an intellectual process through moral reasoning ensures everyone, as moral agents, are able to be guarded from the views of others in respect to the dilemma at hand (Day, 2000, p.63) In confronting an ethical issue, a knowledge and understanding of ethical theories allows us to navigate through these complex situations and, in the end, creates the ideal environment for “the greatest happiness for all humankind, and equality for all” (Open Polytechnic, 2007, p.9). What would the iconic ethical theorists such as Aristotle, Immanuel Kant and Stuart Mill think of the world of communications today? Media conglomerates control media content and distribution which lock in the extent of diverse views and information. To obtain truth “is essential to the democratic process” but is......

Words: 3483 - Pages: 14

Premium Essay

Grupo Bimbo: Growth and Social Responsibility

...BACKGROUND AND PROBLEM IDENTIFICATION Table 1. Grupo Bimbo History |2 |Bimbo was founded on 2 December 1945 with five shareholders. They are all Servitje’s family member. Bimbo | |December 1945 |started with only one brand, 38 workers, and 10 trucks to deliver the bread made in one plant in Mexico City. | | |The first product were white boxed bread and toasted white bread and incorporated more products into its product| | |line for the next few years. | |1963 |Don Lorenzo Servitje took on the role of CEO of Grupo Bimbo and his brother, Roberto Servitje, became CEO of | | |Bimbo breads division | |1970’s |imbo opened the largest bread factory in Mexico and Latin Amerika | |1979 |Lorenzo Servitje handed over Grupo Bimbo’s presidency to his brother Roberto and he assumed the chaimanship of | | |the board. | |1980’s |Bimbo started to distribute products in Houston and Los Angeles. | | ...

Words: 1837 - Pages: 8

Premium Essay

Hospitality Marketing

...Hospitality Marketing Pham Manh Cuong Index number: RASG00009 Due date: 28/03/2010 Table of content 1.Introduction……………………………………….3 2.Main body…………………………………………4 2.1Nature of business…………………………….4 2.2 Customer perception…………………………6 2.3 SWOT analyze………………………………..8 2.4 Types of marketing…………………………..10 3. Recommendation……………………………….18 Reference…………………………………………..19 1. Introduction I have done a marketing analysis on Starbucks. I will be looking into nature of business of Starbucks, customer perception, the different areas of marketing plan adopted by Starbucks The general areas are analyzing the current situation, the marketing targets, goals, mission and objective, the marketing mix (the “4Ps”) and implementing, controlling and reviewing the marketing process. To source for the information, I have gone down to a Starbucks outlet to do some research. I have also gone to the internet to find articles on Starbucks. Combining the information, I hope the report I have done is able to provide an overview analysis of Starbucks’ marketing plans. 2. Main body 2.1Nature of business Starbucks started operations in Seattle's Pike Place Markets, Washington in 1971. It was originally named as Starbucks Coffee, Tea and Spices and is later changed to Starbucks Coffee Company.   In 1982, Howard Schultz joined the company and changed its strategic direction.   He sets to establish Starbucks as ‘The Third Place' - a place between work...

Words: 2874 - Pages: 12

Premium Essay

Mar Comm

...Objective The main objective of this new collaboration is not only to celebrate Hello Kitty’s 40th Anniversary, but it is also aim to push the sales of McDonald’s Singapore. In doing so, both Sanrio and McDonald’s have employed the co-branding strategy. However, unlike previous years, where the plush toys are made available over the counter and delivery, for the first time, McDonald’s Singapore will introduce the online order system, partnering Singpost. In doing so, McDonald’s Singapore aim to decrease the amount of people queuing overnight for the plush toys and also the fracas that happened in the previous collaboration. The aim of this essay is to analyze the marketing communication effort of McDonald’s Singapore. 2. Pre-Launch Publicity Build Up In the build-up the launch of the plush toys, McDonald’s Singapore applied at least four of the seven commonly used PR program tools; Press Release, Internet, Community Involvement and Exclusives. 2.1 Press Release Press release is a relatively popular and inexpensive way to gain visibility. (Williams, 2010). And prior to the launch, McDonald’s issued a press release...

Words: 1984 - Pages: 8

Premium Essay

Suffragette Movement

...felt that it was now time that they were recognised and treated as equals to men. Women had the right to vote! To achieve this equality, women started the Suffrage Movement which led to several events until the women were given the right to vote. The events that will highlight my essay will be: why did the Suffragette Movement start, how did the Suffragettes achieve their goals and what was the result of the Suffragette Movement. The above events will be supported by several sources. After years of struggle for change, women had achieved more rights socially and economically but there still remained many inequalities. Inequality in employment meant that men would get preference and higher pay for the same job done by women. Inequality in education meant that although women had a chance of being a teacher, clerk or doctor they were barred from being lawyers or architects. Men still felt that women were inferior to men physically as they were not able to go to war for their country. Men had a perception that women were naturally less intelligent and more emotional than men...

Words: 1889 - Pages: 8

Premium Essay

English Comp Final

...Lizbeth Gerena Final Project- My Writing Portfolio English Comp. 101 Prof. Cody June 27, 2015 I have decided to enter writing assignments 1, 2, and 5 into my writing portfolio as a part of my final project. I chose these three specific essays because each essay relates to me in a unique way regarding my life experiences. I feel that I capture my audience’s attention in such a personal way that they desire to hear more. My personal writing comes from a vantage point about a particular subject in an expressive aim. The content of my writings are equipped for people who are more advanced in life; compared to those who haven’t had experience to support a family, finances, or particular employment. My writings apply to the expressive aim of writing and have comparable lacks. In my future writing processes, I plan to sum up my essays with less redundancy and more content. I learned to touch on the major points of my writings without presenting new information into my conclusions. While reviewing my essays, I realized that I continued to repeat the same errors but made the effort to not double speak when creating my words and thoughts. Given the corrections, I was able to make improvements to my writings so that they will have a continuous, but steady flow avoiding lessening the value of the subject at hand. Throughout the review process of my writing assignment 1, I was able to learn how to conduct APA Style within in my......

Words: 2455 - Pages: 10

Free Essay

Pharmacy Notes some difference in the candidate’s answers and model answer. 6) In case of some questions credit may be given by judgement on part of examiner of relevant answer based on candidate’s understanding. 7) For programming language papers, credit may be given to any other program based on equivalent concept. MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION (Autonomous) (ISO/IEC - 27001 - 2005 Certified) __________________________________________________________________________________________________ Subject Code: 0815 SUMMER – 13 EXAMINATION Model Answer Page No: 2/ 25 Q.No.1 Answer any eight( 2marks each) a) Define commerce (1 mark) It is the part of business activity which are related to distribution & selling of the goods or exchange of commodities. OR it constitutes sum total of those...

Words: 6703 - Pages: 27