...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...University of the People Swot analysis for Chipinge Banana Company Swot analysis is an environmental scanning tool. It is widely used in the world of business in analyzing some factors that have a great bearing on the company’s drive to achieve its mission. With swot companies are able to identify both negative and positive factors that have a bearing on the viability of the organization. Using swot, a company can find its own weaknesses and strengths as well as the opportunities and threats that are found in the broader economy. This essay shall concentrate on identifying and evaluating the internal and external factors that affect Chipinge Banana Company. Chipinge Banana Company is a company that is devoted to the production of bananas for sale to the local and international market. It sells its bananas in Zimbabwe, as well as to countries such as Zambia and South Africa. This company has no any other businesses which it does. It is a well known company that operates in Zimbabwe. The following table shows the results of the swot analysis carried on this company. The writer has selected this company because he currently works in it and has a very good understanding of its operations. Strengths • There is a strong team spirit in management • There is good infrastructure • Clearly established administrative system • There if flat piece of land • There is high morale among employees • There are open lines of communication • Employee have good attitudes towards work ...
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...Reliance |Growth through Vision | | | |"Growth has no limit at Reliance. I keep revising my vision. | |Only when you can dream it, you can do it." | | | |Dhirubhai H. Ambani | |Founder Chairman | |Reliance Group of Companies | | | | | | Reliance |[pic] |[pic]...
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...SWOT ANALYSIS Romy Louise van Schooneveld Global Marketing Ms van Essen September 2013 SWOT ANALYSIS TONY’S CHOCOLONELY By Romy Louise van Schooneveld An analysis submitted to the faculty of Hogeschool van Amsterdam (Amsterdam University of Applied Sciences) For the subject of Global Marketing Lecturer: Ms van Essen Class 2IBL3 Student number: 500662293 Domain Economics and Management 2013, September SWOT-‐Analysis Tony’s Chocolonely, 2013 2 Summary Tony’s Chocolonely is a leading fair-trade brand operating in the chocolate industry. It was founded in 2005, and officially registered at the Chamber of Commerce as Tony’s Factory BV (LLC) in 2006 in Amsterdam. The company’s core competence is to ensure cocoa farmers a stronger (financial) position and to make the best chocolate. The company has five main short- and long-term objectives for the upcoming years. These are: increase brand awareness, to be able to follow the whole process of bean to chocolate bar, enter new markets, grow (+50% net sales compared with 2012) and increase profitability (+4% net profit over net sales) Tony’s Chocolonely is still...
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...1.SWOT Analysis The SWOT analysis is a business analysis technique that your organization can perform for each of its products, services, and markets when deciding on the best way to achieve future growth. The process involves identifying the strengths and weaknesses of the organization, and opportunities and threats present in the market that it operates in. The first letter of each of these four factors creates the acronym SWOT. As a manager, your role in any strategic planning is likely to involve providing operational data to help assess the internal capabilities, and (depending on your job function) you may also be asked to provide market intelligence. The completion of a SWOT analysis should help you to decide which market segments offer you the best opportunities for success and profitable growth over the life cycle of your product or service. The SWOT analysis is a popular and versatile tool, but it involves a lot of subjective decision making at each stage. It should always be used as a guide rather than as a prescription and it is an iterative process. There is no such thing as a definitive SWOT for any particular organization because the strengths, weaknesses, opportunities, and threats depend to a large extent on the business objective under consideration. KEY POINTS 1. SWOT Analysis provides information that helps in synchronizing an organization’s resources and capabilities with the external environment in which the organization operates. ...
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...to enact its own standards with regards to its work force. Facts about Wal-Mart and China * It is important to understand that there is a huge difference between the Chinese model and the Indian growth model, the Indian model is essentially domestic demand driven unlike the Chinese one that is fuelled by export growth. * More than 70 per cent of the commodities sold in Wal-Mart are made in China. * Wal-Mart Stores Inc, says its inventory of stock produced in China is expected to hit US$18 billion this year, keeping the annual growth rate of over 20 per cent consistent over two years. * "If Wal-Mart were an individual economy, it would rank as China's eighth-biggest trading partner, ahead of Russia, Australia and Canada," Xu Jun, Wal-Mart China's director of external affairs said. * Insiders point out that Wal-Mart's imports from China have largely influenced the US trade deficit in China, which is expected to reach US$150 billion this year. * According to Larry Mishel of the Economic Policy Institute about Wal-Mart's China policy, "A very conservative estimate could say that we (USA) have lost over a million jobs to China." How will Wal-Mart affect other Indian retailers? In all of the countries Wal-Mart has set up shop it has put other retailers out of...
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...change a business. Using SWOT analysis and Porter’s forces we will be able to better dealt with the problem that a business is facing. SWOT stands for strength, weakness, opportunities and threats. Understanding these 4 points in SWOT analysis will enable us the knowledge of business environment we are dealing with, thus allow a better strategy to form. Porter’s five forces include newcomers that could draw away customers, bargaining power of suppliers, bargaining power of buyers, threat of substitute product and lastly the constant rivalry among competitors. Understanding these five forces will help to determine market attractiveness providing us with information of when we can enter or exit certain industry Company Profile Spectacle hut has more than 40 stores throughout the whole Singapore Island. It is consider being the largest local operating optical retail chain in Singapore. Founders Gary Khoo and wife Sara Hay started with the shop in Clementi during 1997. Although working with only theirs saving and met with lots of challenges during the company infancy period, during their last fiscal of 2011 they have cash in about $40 million in revenue. The company main brand, Spectacle Hut, is targeted towards the middle to upper class shopper, carrying high-end brands such as Cartier, Channel and Gucci. They have also a subsidiary brand name, Blue Eyes, aimed towards the middle to low-end consumers. They have been actively branching out over the past five years, including opening branches...
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...SWOT analysis SWOT & TOWS Analysis Table of Contents SWOT & TOWS AnalysisTable of Contents 1 Table of Contents 2 Understanding SWOT Analysis 3 Why use the tool? 3 How to use tool: 3 Strengths: 3 Weaknesses: 3 Opportunities: 3 Threats: 3 Example: 4 Strengths: 4 Weaknesses: 4 Opportunities: 4 Threats: 4 Key points: 4 Case Study-SWOT Analysis Wal-Mart 5 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Case Study-SWOT Analysis Starbucks 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 Case Study- SWOT Analysis AT&T 7 Understanding TOWS Matrix 8 Why use the tool? 8 How to use tool: 8 Strengths/Opportunities: 8 Strength/Threats: 8 Weaknesses/Opportunities: 8 Weaknesses/Threats: 8 Case Study- Application of the TOWS Matrix to Volkswagen 9 Weaknesses and Threats (WT) 9 Weaknesses and Opportunities (WO) 9 Strengths and Threats (ST) 9 Strengths and Opportunities (SO) 10 Understanding SWOT Analysis Why use the tool? SWOT Analysis is an effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. How to use tool: To carry out a SWOT Analysis, write down answers to the following questions. Where appropriate, use similar questions: Strengths: • What advantages do you have? • What do you do well? • What relevant resources do you have access to? • What do other people see as your strengths? Consider this from your own...
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...Advantages and disadvantages of using SWOT analysis to develop corporate strategy. Discuss using examples related to at least two companies. Introduction SWOT analysis SWOT analysis can also be called as SLOT analysis which is a strategic planning or direction for making decision based on available resources to determine valuate the Strength, Weaknesses/limitations, Opportunities, and Threats involved in a project or in a small business (business venture). It mentions the objective of business or a collaborative enterprise project and recognizes the internal, external factors which come in the achieving of objective. This method of analysis is prepared by an American businessman and a management consultant named Albert S Humphrey (Stanford University in the 1960s and 1970s). An objective of a project or a business venture should be only started after the SWOT analysis has been carried out. It would be easy for the organization to achieve its targets/objective. With the help of SWOT analysis decision makers are able to ascertain after a calculation that whether the objective they are planning is capable of been done or not. If not they must choose the distinct objective and the process is done over again. (Source : http://www.google.co.uk/imgres?imgurl=http://swotanalysistemplate.com/wp-content/uploads/2010/04/Slide5.jpg&imgrefurl=http://swotanalysistemplate.com/&h=302&w=604&sz=36&tbnid=ntJM-sR_xbjS7M:&tbnh=61&tbnw=121&prev=/sea...
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...Contents Introduction of the Alphabet Games 2 The four forces for change may impact upon Alphabet Games 2 Political factor 2 Economic factor 2 Social culture factor 3 Technological factor 3 The SWOT analysis for the Alphabet Games 3 Strength 4 Weakness 4 Opportunities 4 Threats 4 A set of guidelines to conduct an Effective SWOT Analysis 6 Step 1 6 Step 2 6 References 7 Introduction of the Alphabet Games Alphabet Games is the game company which is providing the software and games apps. Alphabet Games is established in 2001 at Scotland. The company began three friends pursing a passion for the software development has grown into multi- million pound nosiness at the cutting edge of the games development market. The rented office that housed three students has been replaced by a custom built facility that houses research development and production which ranks alongside any of its comparable competitors. This report is going to claim about the PEST analysis and SWOT analysis of the Alphabet Games according to the case. Firstly, PEST analysis will be claim as follow. The four forces for change may impact upon Alphabet Games The four forces for change may impact upon the Alphabet Games in the fact of PEST analysis. PEST means that the Political factors, Economic factors, Social culture factors and Technological factors of a country which is the target market of the company. Political factor Political factor of a country means that the law, rule and regulation of...
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...External and Internal Environmental Analysis Jeanette McCullough STR 581 March 24, 2014 Christopher Romano External and Internal Environmental Analysis Dunkin’ Donuts began serving its loyal customers in 1950. Five years later in 1955, they began to spread their wings and open franchises. Dunkin’ Donuts has over 10,000 stores in 33 different countries. The company is now one of the largest baked goods and coffee chains in the world. According to a survey in 2013, the company sells more than 4 million doughnuts and about 2.7 million coffee cups every day ("Prezi," 2013). Performing an internal and external analysis on Dunkin’ Donuts showed where the company can improve in areas and where the threats are at with other competitors. SWOT Analysis Strengths – Dunkin’ Donuts has a strong brand name. DD has brand loyalty among customers. The company has over 100 varieties of doughnuts, and its stores are an ideal place for having breakfast and coffee. Popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea, and hot chocolate. Innovative ways to retain customers by issuing coupons and discounts. One of the most experienced in the coffee industry. They have affiliations with sports teams like the Red Sox. They have worldwide franchisees, totaling to more than 10,000 locations across 33 countries ("Swot Analysis On Dunkin' Donuts," 2010). Weakness- Competition from other international snacking places...
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...Target Corporation Swot Analysis Marie DeVry University BUSN 155 Prof: Thomas Donini Sept 27, 2009 Target Corporation The Target Corporation, store, headquarters are located in Minneapolis, Minnesota. The company has a long history under several different names this extending back to 1902. The company was founded by George Dayton he was knows Good fellow in Minneapolis, first becoming the Dayton Dry Goods Company back in 1903. The company would later join the world largest shopping center at that time in 1954. The company entered the discount merchandise field in 1962 as Target, merging the J.L. Hudson Company in 1971 and acquiring Mervyn’s in 1979 in the year of 2000, the company changed its name to Target Corporation. Now currently, Target Corporation consisted on 1189 stores in 47 states. Target overview is considered to operate in the services sector in comparing prices. They specifically operate in the discount ram, variety stores business segment contained within the retail industry. Target general merchandise and food discount stores in the United States. Its two reportable segments are and Credit Card and the reason for credit card this performs repeated customers. Cash earning is always on of the most important part of a company. To review more importantly, an investment in stock for the company helps to identify cash earning. Target is significantly below their historical average multiple of cash earning, do to the economy down ward. As Target...
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...This function is controlled by managers at all levels who draw on the intelligence and expertise of the employees and delegate assignments accordingly. To be done well, the six steps of the basic planning process must be implemented in the planning function of management. This basic planning process is a critical function that involves an analysis or overview of the situation at hand. A review of any alternative goals and plans that can be used along with the evaluation of goals and plans, selection of which goals and plans will be used, implementation of the plans and goals, and establishing control systems to monitor the progression of the goals and plans (Bateman & Snell, 2009). The executive management team made up of the Chief Executive Officer, the Chief Financial Officer, the Chief Operating Officer, and sometimes, a Chief Intelligence Officer is referred to as the strategic managers that are responsible for strategic planning of the organization’s long-term goals and strategies. This level of planning may include improvements in growth, customer service, market shares, and end profits. It can take anywhere from three to seven years to achieve the strategic goals and plans. Once the strategic plans are in place, the middle-level managers use tactical planning to determine and meet the needs of the separate business units so that the units can complete their...
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...| Not Acceptable(<50%) | Needs Improvement(50-64%) | Good(65-79%) | Excellent(80-100%) | Mark | Comments | Company Background | * Background information not provided or very little information. * Performance data is missing. | * Insufficient background information provided on the company. * Data on the company’s performance is not sufficient. | * History of the company is missing some relevant information. * Company’s performance is not clearly outlined. | * Brief history provided. * An overview of the company’s current performance including size and growth rate. | /5 | | Segmentation Chart | * Little understanding/ incorrect understanding of the segmentation variables. * Provides inadequate description for each segmentation variable. * 0-1 reasons given for selection of the primary segment. | * Some understanding of the segmentation variables is demonstrated. * Provides some description for each segmentation variable. * 1-2 reasons given for selection of the primary segment. | * Very good understanding of the segmentation variables is demonstrated. * Provides good description of the segment variables. * 2-3 reasons given for selection of the primary segment. | * Displays excellent understanding of the segmentation variables. * Provides excellent description of the segment variables. * 3-4 reasons given for selection of the primary segment. | /15 | | Product, Price, Place and Promotion | * May be missing...
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...Starbucks Business Analysis . Abstract Starbucks went from just a hole in a wall shop to a world known company and culture. One would wonder how it occurred, if it was over night, and most importantly the business aspect sustaining a successful international business. At the end of the day Starbucks Co. is well known for their market in gourmet coffee. On the other hand, the market has plenty of competitors in coffee, but what makes Starbucks the number one specialty coffee retailer? The answer lies in every compartment that makes Starbucks Co. what it is. From the 87,000 possible drink combinations, to the provided healthcare insurance offered to employees including part-time. Starbucks is a force to be reckoned with, business aspect of their strengths, weaknesses and all in between is worth analyzing. Starbucks Corporation Business Description Starbucks is currently operating in 65 countries specializing in high quality coffee, tea, fresh food, and branded items. In whole the Starbucks Coffee brand is sold with a license and trademarks through other channels such as licensed stores, grocery, and national foodservice accounts (Starbucks SWOT analysis 2015, 2015). Starbucks Coffee brand sell goods and services under the following brands” Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos (Starbucks SWOT analysis 2015, 2015). Starbucks business objective is to thrive to be a recognized respected brand in the world. Brief History The...
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