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Goodyear Tire & Rubber Co - Swot

In: Business and Management

Submitted By noam44
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MEMORANDUM
The Goodyear Tire & Rubber Co
200 Innovation Way
Akron, Ohio , 44316-0001 phone: (330) 796-2121 Fax: (330) 796-2222

Date: August 05, 2013
To: Mr. Zilverstein, Head of Business Development
From: Noam Hadass, Senior Analyst
Subject: Analysis - Goodyear Tire & Rubber Co.

Dear Mr. Zilverstein , please find below as you requested: * SWOT analysis on the company * an issue that we believe will affect the company in the future * A visual for Goodyear’s revenue in the years 2010-2012.

SWOT ANALYSIS
Strength:
* Loyal customers: When given a choice, customers are loyal to Goodyear Tires. Instead of targeting all customers, Goodyear Tires can invest most of its resources on new customers and only a small portion on the preservation of existing ones.
Weakness:
* 19th largest air polluter in the U.S: the manufacturing process of Goodyear tire is ineffective regarding the amount of pollution it creates. And as the world is advancing towards “Green” manufacturing in all sectors, being a major polluter can affect the positive corporate image Goodyear are trying to create. Also this makes the company sensitive to regulation towards pollution.
Opportunity:
* Penetrate new markets in China and India: right to this day Goodyear has a very little market share in these developing countries. With about a third of the world’s population, this market represents an opportunity for large growth.
Threat:
* Regulation in vehicle materials recycling: since the mid 90’s there has been an increase in policies regarding recycling used cars materials. As the number of vehicles and tires increase, stricter policies involving the manufactures are expected.

An issue we believe will affect the company in the future is - Increase of tire sales through the internet

* It will...

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